Class 04: Customer Development
#Class 4: Customer Development
- Introduction to Customer Development
- Finding Your Customer
- Interviewing Users
##Class Slides
###Homework:
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Activity:
- Now that you have some basic knowledge on Customer Development, begin speaking with potential users in the market for your product. Over the course of the class, you should aim to speak with 20 different people (~ 2 per week). Keep thorough notes and prepare to discuss your findings throughout the course of the class.
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Reading:
- My Best Advice for Conducting User Interviews - A really good quick resource on how to start speaking with customers
- How we validated our SaaS product without building it - One of my favorite articles that explains how to get real feedback on ideas without building real products.
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Video:
- Dropbox MVP Video - The MVP fakeout that started it all.
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| Quotes by Industry Influencers | |
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“Keep the focus on minimal product. More on this later, but your job as product manager is not to define the ultimate product, it’s to define the smallest possible product that will meet your goals.” ― Marty Cagan, Inspired: How To Create Products Customers Love |
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