Verified by dotPH — Campaign Repository

Base File

File	What's in it
Verified by dotPH.md	Start here. Product foundation — what Verified by dotPH is, how it works, and who it's for

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File Map

📋 Briefs — Campaign positioning and stakeholder docs

File	What's in it
brief-campaign.md	Full campaign brief — product, goal, audience, KPIs
brief-overview.md	One-page campaign overview — the one idea
brief-pitch.md	Plain-talk pitch — explain the campaign to anyone
brief-explainer.md	Strategy rationale for co-marketers and stakeholders

🎯 Strategy — Strategic plans and channel guides

File	What's in it
strategy-marketing.md	Full marketing strategy — warm email, cold email, organic calendar
strategy-fb-ads.md	Facebook Ads channel strategy and media buying guide

🎨 Creative — All ad and content assets

File	What's in it
creative-copy.md	All ad copy, blog articles, consumer posts (the master copy doc)
creative-copy-enhancements.md	Reels scripts, organic additions, sharing CTAs
creative-production-briefs.md	Scene-by-scene video and motion graphic production briefs
creative-testing.md	A/B testing variants, hook tests, KPIs, kill thresholds

⚙️ Execution — What to do and when

File	What's in it
exec-tasks.md	Week-by-week task checklist for the full campaign
exec-schedule.md	Master execution map — all channels, all weeks
exec-funnel-flow.md	Funnel flow diagram — awareness to conversion
exec-post-campaign.md	Post-campaign notes and next phase planning

📚 Reference — Research and source material

File	What's in it
ref-scam-stories.md	Curated scam references, stats, and real incident stories