| File | What's in it |
|---|---|
| Verified by dotPH.md | Start here. Product foundation — what Verified by dotPH is, how it works, and who it's for |
| File | What's in it |
|---|---|
| brief-campaign.md | Full campaign brief — product, goal, audience, KPIs |
| brief-overview.md | One-page campaign overview — the one idea |
| brief-pitch.md | Plain-talk pitch — explain the campaign to anyone |
| brief-explainer.md | Strategy rationale for co-marketers and stakeholders |
| File | What's in it |
|---|---|
| strategy-marketing.md | Full marketing strategy — warm email, cold email, organic calendar |
| strategy-fb-ads.md | Facebook Ads channel strategy and media buying guide |
| File | What's in it |
|---|---|
| creative-copy.md | All ad copy, blog articles, consumer posts (the master copy doc) |
| creative-copy-enhancements.md | Reels scripts, organic additions, sharing CTAs |
| creative-production-briefs.md | Scene-by-scene video and motion graphic production briefs |
| creative-testing.md | A/B testing variants, hook tests, KPIs, kill thresholds |
| File | What's in it |
|---|---|
| exec-tasks.md | Week-by-week task checklist for the full campaign |
| exec-schedule.md | Master execution map — all channels, all weeks |
| exec-funnel-flow.md | Funnel flow diagram — awareness to conversion |
| exec-post-campaign.md | Post-campaign notes and next phase planning |
| File | What's in it |
|---|---|
| ref-scam-stories.md | Curated scam references, stats, and real incident stories |