Reference documentation for the TFK Operations, Sales & Brand Performance project.
TFK (The Fragrance Kitchen) is a luxury fragrance house from Kuwait, founded by Sheikh Majed Al-Sabah and part of the Development Holding Company. The brand blends Middle Eastern perfume heritage with French perfumery craft, sold via flagship stores in Kuwait/UAE and online at tfk.com.kw (Shopify).
| Doc | Contents |
|---|---|
| 01 — Brand Overview | Who TFK is: founder story, brand essence, business snapshot, product universe, digital presence |
| 02 — Brand Guidelines | Positioning, audience, voice & tone, visual identity, price architecture, messaging do's and don'ts, channel guidelines |
| 03 — Product Catalog Reference | Live Shopify catalog snapshot: collections, price tiers, product lines, operational flags (inventory, SKU hygiene) |
| 04 — Social Media Guidelines | Channel roles, content pillars, tone per platform, posting rhythm, measurement, guardrails |
| 05 — Project Reference | Store facts, project scope, open items, working conventions |
| 06 — Marketing, Retail & Performance | Traction metrics, retail milestones (Bergdorf Goodman, Neiman Marcus), press highlights, activation playbook |
- Sales performance — revenue, orders, AOV, top products, customer mix via ShopifyQL
- Operations — inventory health, stockouts/negative stock, bundle sync, SKU hygiene
- Brand & social — referral-source performance, social-attributed revenue, brand consistency
- All figures in KWD (3 decimals), Kuwait time (UTC+3)
⚠️ Collection handle mismatch: Signature Collection = handleexclusive-collection; Exclusive Collection = handlesecret-collection— always verify before linking
Docs drafted July 2026 from tfk.com.kw, Shopify Admin data, and public brand coverage. Pending official brand assets (logo files, colors, fonts) for Brand Guidelines v1.1.