A personal view of the attribution analysis using Markov models.
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Apr 21, 2025 - Jupyter Notebook
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marketing-attribution-tools
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A curated list of attribution, measurement, and marketing analytics resources. Open-source libraries, commercial platforms, research papers, datasets, and the people thinking hard about which marketing dollar caused which revenue dollar.
awesome attribution awesome-list measurement mmm marketing-analytics marketing-attribution marketing-mix-modeling multi-touch-attribution incrementality marketing-attribution-tools
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Apr 14, 2026
Open-source CRM for agencies, consultants and service businesses to manage leads, pipelines, follow-ups and marketing attribution.
open-source typescript sqlite nextjs crm prisma lead-management marketing-attribution tailwindcss sales-pipeline marketing-attribution-tools
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May 20, 2026 - TypeScript
The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.
etl data-transformation business-intelligence data-integration conversion-tracking data-warehousing marketing-analytics multi-touch-attribution customer-journey-analysis attribution-modeling time-decay-model u-shaped-model linear-attribution marketing-data-pipeline marketing-channel-evaluation marketing-attribution-tools
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Dec 9, 2024 - Jupyter Notebook
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