CRM Lifecycle Marketing Project for a premium skincare brand (NovaSkin) including 8 email flows: onboarding, conversion, retention, and reactivation.
Klaviyo automation engine with ecommerce email flows
Customer segmentation using RFM analysis on 779K transactions — identifying 11 lifecycle segments from 5,878 UK wholesale customers with interactive Looker Studio dashboard
Comprehensive marketing automation workflows covering modern automation strategies, lead nurturing, and customer journey optimization methodologies. Scale marketing efficiency through intelligent automation.
Magento Klaviyo automated retention workflows
Klaviyo-flavored growth-ops control plane for consent evidence, audience suppression hygiene, deliverability readiness, and send-safe flow sequencing.
Skyflow vault bridge for Klaviyo profile exports. Reads an AI Procurement Decision Card v0.2 and tokenizes authorized PII before it leaves the operator's machine; reveal gated by caller role.
A practical, field-tested checklist for auditing Marketo instances — for marketing ops leads, RevOps practitioners, and consultants.
Operator's companion to the Adobe Certified Expert — Marketo Engage Business Practitioner cert. What the exam tests vs what production tests. For practitioners who passed the MCE and are about to inherit a real instance.
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