Customer Segmentation using K-Means Clustering

Project Overview

This project segments mall customers based on their Annual Income and Spending Score using the K-Means clustering algorithm.

Technologies Used

• Python
• Pandas
• NumPy
• Matplotlib
• Scikit-Learn

Features

• Data Analysis
• Elbow Method
• K-Means Clustering
• Data Visualization
• Business Insights

Business Segments

• Premium Customers
• Careful Spenders
• Regular Customers
• Discount Lovers
• Low Priority Customers