GTM ToyStore Analytics Integration

Archive proof for static-site merchandising, Google Tag Manager instrumentation, and GA4-friendly web analytics setup.

Why this project exists

This repository packages a simple toy-store storefront in Jekyll so product pages, contact flow, and front-end structure can be used for tag-management and analytics experiments.

Portfolio role

archive proof

What it shows

• Static-site product catalog structure in Jekyll
• Product and contact surfaces suitable for GTM and GA4 event instrumentation
• Lightweight front-end experimentation without a full application stack

Architecture snapshot

• Site framework: Jekyll
• Content model: _products collection plus layout partials
• Presentation layer: static HTML, Markdown, Liquid templates, and assets
• Analytics angle: GTM and GA4 integration sandbox for page and event tracking

Local setup

bundle install
bundle exec jekyll serve

The site runs locally on http://127.0.0.1:4000.

Quality checks

The GitHub Actions workflow runs:

bundle exec jekyll build

Limitations

• This repo is primarily a web analytics integration sandbox, not a production commerce platform.
• The storefront content is lightweight and should be read as instrumentation proof rather than a full SaaS or product case study.

License

MIT