NotFair Plugin

Open-source SEO, GEO, and marketing skills for AI agents.

The NotFair Plugin gives Claude Code, Codex, Hermes, and other compatible agents practical marketing workflows they can follow—not another generic prompt collection. Use it to audit a site, investigate a traffic drop, analyze GA4 and Search Console, find wasted ad spend across Google, Meta, X, and LinkedIn, build campaign plans, and make reviewable changes.

Every skill is built in the open as a readable SKILL.md, with supporting references, scripts, and evals where needed. Inspect it, adapt it, or contribute a better workflow.

What your agent can do

Area	Examples
SEO	Full-site and page audits, keyword research, content planning, technical SEO, schema, local SEO, international SEO, e-commerce SEO, and regression monitoring
GEO / AEO	Improve content for citation and visibility in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
Paid media	Plan, review, and optimize cross-channel campaigns with explicit budgets, measurement, and approval boundaries
Google Ads	Audit accounts, analyze search terms, manage keywords and budgets, write RSA copy, plan assets, and diagnose landing pages
Meta Ads	Review Facebook and Instagram performance, diagnose creative fatigue, assess audiences, and create evidence-based creative briefs
X Ads	Analyze campaigns and line items, review conversion performance, manage targeting and creative, and execute approved changes
LinkedIn Ads	Connect B2B media to lead quality, analyze campaign groups and campaigns, and manage targeting, creative, conversions, and leads
Analytics	Query live GA4 and Search Console data, compare complete periods, inspect URLs, manage sitemaps, and update supported measurement configuration
Content	Turn search demand into editorial plans, briefs, articles, landing pages, metadata, and structured data

The NotFair Plugin currently ships 45 skills across SEO, GEO, paid media, advertising platforms, analytics, and cross-model review.

Quick start

Claude Code

Install the NotFair plugin from its marketplace:

/plugin marketplace add nowork-studio/notfair-plugin
/plugin install notfair@nowork-studio

Then ask for the workflow you need:

/notfair:seo-analysis
/notfair:geo-optimizer
/notfair:google-ads-audit
/notfair:meta-ads-creative
/notfair:paid-ads-x
/notfair:google-analytics
/notfair:search-console

You can also use plain language:

Audit my site and tell me why organic traffic fell.

Find pages that could earn citations in AI answers.

Review last month's ad spend and show me the safest opportunities to improve ROAS.

Codex, Hermes, and other agents

Install the universal NotFair plugin directly through Codex:

codex plugin marketplace add nowork-studio/notfair-plugin --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

Codex installs the skills, registers one NotFair MCP connection, and opens its OAuth flow. If you prefer a workspace-local checkout, clone the repository and open it as a workspace; AGENTS.md maps marketing requests to the right skill.

git clone https://github.com/nowork-studio/notfair-plugin.git
cd notfair-plugin

If the nowork-studio marketplace is already configured, refresh it instead:

codex plugin marketplace upgrade nowork-studio --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

For host-specific setup, give your agent INSTALL_FOR_AGENTS.md, or paste:

Retrieve and follow the instructions at:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/main/INSTALL_FOR_AGENTS.md

Why skills instead of one giant marketing agent?

Marketing work gets unreliable when every request goes through the same vague prompt. The NotFair Plugin splits the work into focused, testable procedures.

• Specialized: each skill has a defined job, required inputs, decision rules, and output format.
• Evidence-led: live-data workflows use Search Console, Google Analytics, Google Ads, Meta Ads, X Ads, or LinkedIn Ads instead of guessing from generic best practices.
• Safe by design: read-only review comes before mutation, paid-media changes stay explicit, and unsupported capabilities are never implied.
• Host-agnostic: the canonical skills are plain files, not logic trapped inside one agent runtime.
• Forkable: everything is MIT licensed, so teams can review and adapt the workflows to their own standards.

Skill catalog

SEO and GEO

Skill	What it does
seo-analysis	Audits a full site with Search Console and crawl data, then prioritizes the highest-impact fixes.
seo-page	Performs a deep audit of one URL for intent, content, structure, and on-page SEO.
content-writer	Writes or improves search-led articles, landing pages, and service pages.
content-planner	Turns Search Console opportunities into a prioritized, dated editorial calendar.
keyword-research	Builds a keyword universe, classifies intent, and organizes topic clusters.
meta-tags-optimizer	Improves titles, meta descriptions, Open Graph tags, and SERP click-through potential.
schema-markup-generator	Creates and validates JSON-LD structured data.
broken-link-checker	Finds broken internal and external links and reports site-health issues.
geo-optimizer	Audits and rewrites content for citation in AI search and answer engines.
local-seo	Reviews Google Business Profile, local pages, NAP consistency, reviews, and local schema.
hreflang-international	Diagnoses hreflang, canonical, language, and regional targeting problems.
sitemap-audit	Checks XML sitemap structure, freshness, coverage, and URL validity.
image-seo	Reviews alt text, formats, compression, responsive images, CLS, and image discovery.
ecommerce-seo	Audits product pages, category pages, variants, faceted navigation, and product schema.
programmatic-seo	Plans useful templated pages at scale with demand, uniqueness, and indexation guardrails.
competitor-pages	Compares ranking pages and produces a practical SERP brief.
sxo	Connects search visibility and SERP CTR to the post-click conversion experience.
seo-drift	Creates a baseline and detects ranking, metadata, canonical, and indexation regressions.
backlink-audit	Reviews referring domains, anchor text, link risk, and internal-link opportunities.
setup-cms	Connects WordPress, Strapi, Contentful, or Ghost.

Paid media

Skill	What it does
paid-ads	Routes broad paid-media questions to the right channel and workflow.
paid-ads-setup	Connects accounts and captures business, economics, tracking, and budget context.
paid-ads-launch	Produces a reviewable campaign or multi-channel experiment plan before spend begins.
paid-ads-review	Creates comparable weekly or monthly scorecards and checks tracking health.
paid-ads-optimize	Finds waste and pacing problems, then proposes narrow, reversible changes.
paid-ads-creative	Develops cross-channel concepts, claim ledgers, fatigue hypotheses, and test briefs.
paid-ads-x	Audits and operates connected X Ads campaigns, line items, targeting, creative, audiences, and budgets.
paid-ads-linkedin	Audits and operates connected LinkedIn Ads around qualified pipeline outcomes.
paid-ads-tiktok	Creates TikTok campaign plans, creator briefs, and short-form experiments.
paid-ads-amazon	Plans and reviews Amazon Ads with margin-aware ACoS guardrails.
paid-ads-chatgpt	Designs bounded ChatGPT Ads experiments or reviews verified exports.
paid-ads-integrations	Verifies connector, account, and tool access before promising a capability.
paid-ads-guide	Explains installation, supported platforms, limits, and troubleshooting.

Google Ads

Skill	What it does
google-ads-audit	Scores account health, validates tracking, and finds wasted spend.
google-ads	Reviews performance and manages supported keywords, bids, budgets, negatives, and campaigns.
google-ads-copy	Writes compliant RSA headlines and descriptions with test variants.
google-ads-assets	Plans sitelinks, callouts, snippets, image assets, and Performance Max briefs.
google-ads-landing	Diagnoses keyword-to-ad-to-page relevance and landing-page quality.

Meta Ads

Skill	What it does
meta-ads-audit	Audits tracking, structure, creative health, audiences, spend efficiency, and scaling readiness.
meta-ads	Reviews Facebook and Instagram performance and executes supported campaign operations.
meta-ads-creative	Produces evidence-based concepts, copy angles, UGC briefs, and refresh experiments.

Analytics

Skill	What it does
google-analytics	Analyzes live GA4 acquisition, engagement, pages, events, and conversions and safely manages supported measurement configuration.
search-console	Analyzes live Search Console queries and pages, inspects URLs, and manages approved sitemap submissions.

Cross-model review and maintenance

Skill	What it does
gemini	Uses Google Gemini for a second opinion, adversarial challenge, or open consultation.
upgrade	Updates an installed NotFair plugin and summarizes what changed.

Live data and integrations

Some skills work entirely from a repository, URL, or supplied export. Live account analysis uses one OAuth-connected universal NotFair MCP. The plugin registers that connection automatically. During the staged Google-first rollout, enabled workspaces connect Google Ads in the same OAuth flow; every other platform becomes available after it is connected in the selected NotFair workspace.

Data source	Used for	Connection
Google Search Console	Search performance, queries, pages, indexing, URL inspection, and sitemaps	Universal NotFair MCP via search_console_ tools
Google Analytics 4	Acquisition, engagement, landing pages, events, conversions, realtime, and measurement configuration	Universal NotFair MCP via google_analytics_ tools
Google Ads	Campaign performance, search terms, bids, budgets, keywords, and change history	Universal NotFair MCP via google_ads_ tools
Meta Ads	Facebook and Instagram campaigns, ad sets, creatives, and insights	Universal NotFair MCP via meta_ads_ tools
X Ads	Campaigns, line items, performance, targeting, promoted posts, audiences, and approved mutations	Universal NotFair MCP via x_ads_ tools
LinkedIn Ads	Campaign groups, campaigns, creatives, analytics, targeting, conversions, and leads	Universal NotFair MCP via linkedin_ads_ tools
CMS platforms	Content and SEO-field review in WordPress, Strapi, Contentful, or Ghost	Platform API or compatible MCP
Google Gemini	Cross-model review	Gemini API key

Google Ads, Meta Ads, X Ads, and LinkedIn Ads use explicit, bounded mutation tools. Search Console and GA4 also expose narrow configuration writes with approval and read-back rules. TikTok, Amazon, and ChatGPT Ads remain planning or export-review workflows unless the current agent session exposes a verified connector.

Inside a skill, connectors use tool-agnostic placeholders such as ~~google-ads, ~~meta-ads, ~~x-ads, ~~linkedin-ads, ~~search-console, ~~google-analytics, and ~~cms. The agent resolves each placeholder to a compatible tool available in the current session, so the workflow is not coupled to one MCP namespace.

How the repository is organized

notfair-plugin/
├── AGENTS.md                    # intent-to-skill resolver for AI agents
├── .claude-plugin/              # Claude Code plugin manifest
├── paid-ads/                    # cross-channel planning, review, optimization
├── google-ads/                  # audit, management, copy, assets, landing pages
├── meta-ads/                    # audit, management, creative
├── analytics/                   # Google Analytics and Search Console MCP workflows
├── seo/                         # SEO, GEO, content, and technical-search skills
├── gemini/                      # cross-model review
├── test/                        # unit and LLM-judge evals
└── notfair/                     # optional local goal-loop application

AGENTS.md is the universal entry point. It maps user intent to the canonical SKILL.md and documents the external dependency each workflow requires.

Optional: run recurring marketing goals locally

This repository also includes a local application for turning a measurable marketing outcome into a recurring agent loop. It is a companion to the skill library, not a requirement for using the skills.

npx notfair@latest

The app runs on your machine with Codex or Claude Code, stores state locally, and can track a verified metric over time. See notfair/README.md for setup, architecture, and operating details.

Contributing

Each skill lives in its own category folder:

seo/your-skill-name/
├── SKILL.md          # required instructions and frontmatter
├── references/       # optional supporting knowledge
└── scripts/          # optional deterministic tooling

When adding or changing a skill:

1. Keep the workflow focused on one clear marketing job.
2. Use imperative, testable instructions in SKILL.md.
3. Add or update eval coverage.
4. Update AGENTS.md, the plugin manifest, VERSION, and CHANGELOG.md.

Open a pull request with one skill or one coherent improvement. For application contributions, see notfair/CONTRIBUTING.md and notfair/ARCHITECTURE.md.

Community

• Join the NotFair Discord
• Open an issue
• Star the repository if these workflows make your agent more useful

License

MIT