🔍 Design Researcher | 🧠 Experience Strategist | 📊 Data Systems Thinker
I’m a design researcher focused on using data to drive product and experience decisions across digital and physical systems.
My work combines mixed-methods UX research with quantitative analysis—including large-scale surveys, behavioral data, and statistical modeling—to uncover patterns in how users interact with products and environments. I translate these insights into actionable recommendations, tools, and frameworks that teams can use to prioritize features, optimize journeys, and measure performance.
I’ve led research and built data-driven tools across aviation, workplace, and urban systems—working closely with cross-functional stakeholders to connect user behavior, business goals, and design strategy.
- 🎯Mixed-Methods UX Research – From qualitative interviews to survey analytics and behavioral insights
- 🗺️Strategic Foresight & Journey Mapping – Mapping user flows, system pain points, and future-state models
- 📈 Data Visualization & Tool Building – Python, Excel, and visual storytelling for complex datasets
- 🤝Cross-Functional Collaboration – Partnering with designers, engineers, product owners, and stakeholders
Implementing an end-to-end analytics pipeline that converts unstructured review data into structured insights using NLP, clustering, and sentiment analysis. The output supports scalable benchmarking and experience optimization across locations.
Mixed-methods research using satellite data, survey analysis, and neighborhood modeling to guide climate-resilient urban design.
A data-driven exploration of future living models that redefines community, flexibility, and well-being in multifamily housing.
Real-time data collection and IAQ sensing integrated into airport environments to evaluate comfort, movement, and user behavior.
- Behavioral segmentation and emotion-driven UX
- AI-assisted research workflows
- Heat resilience and mental well-being in public space design
Open to collaborations in research, innovation strategy, and experience design. Always curious, always building.