I work with growth-stage SaaS companies to turn fragmented frontend, UX, and content systems into coherent, scalable platforms.
Over the past 18+ years, I’ve worked at the intersection of design and engineering, building web platforms that support millions of users and generate millions in revenue. My work focuses on the structural challenges that emerge as software companies grow — duplicated UI patterns, inconsistent design systems, fragmented marketing and product experiences, and frontend architectures that slow teams down.
Earlier in my career, I helped design and scale the web platform at Asana, where I built component systems, unified design and engineering practices, and developed tooling that enabled non-technical teams to publish content safely and efficiently.
Today, I partner with SaaS companies to design the foundational systems that allow product and marketing teams to move quickly without sacrificing coherence or long-term maintainability.
My work typically includes:
- Frontend platform architecture
- UI/UX system design and design system governance
- Marketing + product experience unification
- Component architecture and design tokens
- Content architecture and CMS strategy
- Large-scale frontend refactors and platform migrations
I often work with companies as a fractional platform architect, helping teams define the long-term structure of their frontend and UX systems so they can scale without accumulating design or technical debt.