Open playbooks from NorthPoint — exchange-grade crypto marketing, run by an operator, leveraged by AI.
This repository is a skills marketplace: the operator-grade checklists, prompt libraries, and judgment rules that NorthPoint uses internally, published openly.
Install everything (both skills):
npx skills add jukkablomberg/northpoint
Or install a specific skill:
npx skills add jukkablomberg/northpoint --skill crypto-cmo-ai-stack
npx skills add jukkablomberg/northpoint --skill mica-marketing-self-audit
List what's in the marketplace before installing:
npx skills add jukkablomberg/northpoint --list
For Claude Code users specifically:
/plugin marketplace add jukkablomberg/northpoint
/plugin install crypto-cmo-ai-stack
/plugin install mica-marketing-self-audit
The tools and judgment layer we actually use to run crypto marketing solo. The stack, the rules we apply on top, and what we deliberately don't use AI for. Exchange-grade opinions, compressed.
A 40-rule operator-grade checklist for MiCA-compliant crypto marketing. Runs a draft ad, landing page, influencer brief, email, or promo creative against the forty rules before it ships to EU markets. Works as a human checklist or a system prompt for an LLM.
NorthPoint is a crypto-native marketing firm. One operating system, three levels of involvement:
- AI Crypto CMO — monthly subscription. You run it. Our AI stack runs inside it. We review. From €2,500/mo.
- CMO Operating System — 90-day install. We build the marketing function inside your company and hand it over. From €55,000.
- Fractional Crypto CMO — ongoing retainer. We run your marketing, part-time, leveraged by AI. From €15,000/mo.
Founded by Jukka Blomberg — ex-CMO at international crypto exchanges, 30+ team lead, author of Crypto Curious? and How to Profit from China.
Learn more: northpoint.fi.
MIT — see LICENSE. Fork, modify, use commercially. Attribution appreciated but not required.
This is a public record of opinions, not a community project. Issues are welcome if something is factually wrong or broken. Pull requests that change the substance of a skill are unlikely to be merged — fork instead.