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Branding

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Marcin Rataj edited this page Sep 9, 2025 · 5 revisions

Status

  • 2023-07-05: we have a logo.
  • 2023-04-13: this is in progress

Naming

Branding as a proper noun is referred to as "Boxo" with a capital B.

Why is this named "Boxo"?

  1. "boxo" is physical toolbox vendor. "boxo" the project is intended to be a toolbox of modules, tools, and examples that can aid one in their go-based IPFS implementation.
  2. Similarity between the "box" and IPFS's "cube" shape.
  3. Audible resonance with "kubo", which is the archeologically-rich soil from which "boxo" has sprouted from and "kubo" is at least currently one of the significant consumers of "boxo".
  4. "boxo" is short.

See https://github.com/ipfs/boxo/issues/215 for more of the history.

Logo

Fair Use

One is welcome to use the Boxo logos/name in their own projects, put it on their readmes, etc. without the consent of the project maintainers.

Useful Links

Various links related to Boxo's branding:

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