Building data infrastructure that turns GTM & revenue chaos into clarity.
I specialize in RevOps analytics for B2B SaaS β bridging the gap between Go-To-Market (GTM) execution and robust data architecture. I connect fragmented data from CRMs, billing systems, product telemetry, and support platforms into unified pipelines that drive strategic revenue decisions.
π Tashkent, Uzbekistan | π Open to Remote
π LinkedIn | π§ farruxbekvalijonov65@gmail.com
- GTM Data Pipelines: Unify HubSpot, Salesforce, Stripe, Mixpanel, and Intercom to build a true 360Β° view of the customer journey.
- SaaS Metric Engineering: Architect robust dbt models for ARR waterfalling, NDR/GRR tracking, pipeline velocity, and customer health scoring.
- Data Trust & Quality: Enforce strict data governance using comprehensive dbt testing (167+ explicit network tests) ensuring zero surprises in board-level reporting.
- Data Activation (Reverse ETL): Moving from static dashboards to operational analytics by syncing calculated lead scores and product usage data back to the CRM.
An end-to-end Modern Data Stack implementation designed specifically for resolving B2B SaaS departmental silos and mapping the full revenue lifecycle.
The Business Problem:
Sales checks Stripe manually for payment status. CS looks at Mixpanel for engagement. Finance calculates MRR in spreadsheets. No one agrees on the numbers.
The Engineering Solution:
Extract: HubSpot + Stripe + Mixpanel + Intercom β Transform: dbt (Dimensional Modeling + SCD2) β Serve: Streamlit / BI
Business Impact:
- β Created a unified Single Source of Truth for 10,000+ accounts.
- β Automated complex MRR movement classifications (Expansion, Contraction, Churn, New).
- β Secured pipeline reliability through 167+ automated data quality tests.
- β Tracked historical account health changes using dbt snapshots (SCD Type 2).
A specialized macro package for B2B SaaS Revenue Operations that enforces DRY (Don't Repeat Yourself) principles. Centralizes complex, error-prone business logic (e.g., standardizing CRM stages, classifying MRR movements) into reusable components.
A specialized pipeline unifying Marketing (GA4, Ads) and CRM (HubSpot) data to track the journey from anonymous sessions to Closed-Won revenue.
Business Impact:
- β Resolved Lead-to-Account mapping for automated ABM attribution.
- β Established a Full-Funnel view for ROI calculation across every acquisition channel.
- β High reliability with 56+ automated quality tests and local-first performance via DuckDB.
A scalable dbt-powered warehouse for e-commerce focusing on core KPIs and cohort retention. (Tech: dbt, PostgreSQL)
- Advanced dbt Deployments: CI/CD triggers, Slim CI for cost-efficient runs.
- Semantic Layer Integration: Abstracting metric definitions using dbt Semantic Layer.
- Data Activation: Connecting warehouses back to business apps (Reverse ETL).
Role: RevOps Analytics Engineer / Data Engineer (GTM / Revenue Focus)
Industry: B2B SaaS, FinTech, E-commerce
Location: Remote (UTC+5)
- πΌ Connect on LinkedIn
- π§ Email me at: farruxbekvalijonov65@gmail.com
- π GitHub: @farrux05-ai
"Good data infrastructure is invisible. Great data infrastructure drives business execution."
