Add business research docs + project plan update (#3, #5, #8) - #40
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Add business research docs + project plan update (#3, #5, #8)#40ccwells wants to merge 1 commit into
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- business/business-model-canvas.md (#8): 9-block canvas, unit economics (COGS $106-300/set est.), price corridor $329-399 + $499 Founding, three launch options with hybrid pre-order recommended - research/user-personas.md (#5): 5 segments (mahjong revivalists, diaspora gifting, India premium gifting, rummy-native, collectors) with evidence/inference split - research/competitor-analysis.md (#3): 8 profiles; no direct Indian-fusion competitor; corridor validated vs Mahjong Line/OMM - PROJECT-PLAN.md: status as of 2026-07-03 (landing live, store polish, research done); checked off #3,5,6,8,12,13,14,21,22,23 - web/landing/shopify-page.liquid: signup success feedback script (customer_posted=true), theme page-title hide (both live on store) - design/marketing/web/: 4 tile close-up JPEGs used by the live page (previously uncommitted)
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… spec sheets, Shopify setup * Materials decision: unified ivory/brass/sheesham language + supplier outreach - design/materials-spec.md: canonical materials doc — 4-layer ivory/gold/ navy acrylic tiles, sheesham racks w/ brass inlay, brass dice w/ navy enamel pips, brass+enamel trinkets, micro-suede mat, brass diya light; validation plan before 100-set MOQ commitment - design/diya/diya-design-spec.md: NEW component — solid brass diya with flameless LED insert (real wick cup retained) - Spec updates: racks (sheesham+brass, color variants deferred), dice (navy enamel selected), mat (micro-suede 5mm, gold satin-stitch border), tile-blanks (decision header) - business/outreach/: draft inquiry emails for Jayi (4-layer OEM quote, 100 sets + prototype) and Promlogo (3-material sample pack) Grounded in research/competitor-analysis.md and business-model-canvas.md (on PR #40): premium comps pair layered acrylic + wood + brass; sheesham substitutes walnut as a provenance statement. * feat(materials-and-outreach): tile blank variants, supplier outreach, manufacturer spec sheets ## Tile blank design decisions - Confirmed four-layer cast acrylic (Chinese OEM via Jayi/Promlogo) - Evaluated and ruled out wood (sheesham) and stone (Makrana marble) - Evaluated cast resin: feasible for small marketing batch only - Redirected Indian artisan sourcing to racks (sheesham), brass dice/trinkets (Moradabad), mat (Surat) ## Tile blank variants - Variant 01 (MJ-TILE-BLK-001): Ivory / Gold / Navy / Ivory — design/variant-01/ - Variant 02 (MJ-TILE-BLK-002): Ivory / Gold / Navy / Clear (navy visible through clear back) — design/variant-02/ - Both variants: full materials-spec.md, tile-blanks-spec.md ## Manufacturer spec sheet assets (both variants) - SVG engineering drawing (Letter landscape, 1:1 scale, exact dimensions, layer cross-section) - Chromium PNG rasterisation via Playwright (pixel-accurate, correct proportions) - Grok rendered 3-view composite (TOP / SIDE / BACK, separate renders + composited) - Blender Cycles 3D render generator (HDRI, edge bevels, surface imperfections, Metal GPU) - Generator scripts: generate_tile_spec_sheet.py, generate_tile_blender_render.py - Layout reference: design/TILE-SPEC-SHEET-LAYOUT.md ## Supplier outreach drafts - Jayi Acrylic (OEM, full set) — attach engineering drawings, request both variants - Promlogo (blank tiles, sample pack) — request both variants - Itz3d Solutions (Chennai) — resin tile marketing batch, silicone mold quote - Moradabad brass (dice + scoring trinkets) - Jodhpur/Saharanpur sheesham (tile racks + pushers) Co-Authored-By: Oz <oz-agent@warp.dev> * docs(shopify): add store configuration guide - Complete step-by-step setup reference for maharajong.myshopify.com - DNS propagation confirmed (2026-07-12): A record + CNAME + SSL all active - Covers store settings, domain config, branded email, brand assets, payments, checkout, customer accounts - Placeholder logo process documented (tile-back.png until #42) - Brand colour palette: gold #D4AF37, navy #1C2E5E, ivory #F5EDD8 - Post-setup checklist + next-issue references (#23, #25, #27, #42) - Closes #22 Co-Authored-By: Oz <oz-agent@warp.dev> --------- Co-authored-by: Oz <oz-agent@warp.dev>
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Closes out the three deferred research tasks and brings the project plan current.
Research (all cite sources, with estimates/inferences labeled):
business/business-model-canvas.md(Business Model Canvas draft #8) — 9-block canvas, unit economics (COGS est. $106–300/set), price corridor $329–399 + $499 Founding tier, three launch options with a hybrid Founding-Edition pre-order recommendedresearch/user-personas.md(Phase 1: Define user personas and target audience #5) — 5 buyer segments with evidence/inference splitresearch/competitor-analysis.md(Phase 1: Competitor analysis and market research #3) — 8 competitor profiles; no direct Indian-fusion mahjong competitor exists; corridor validated against The Mahjong Line ($375–495) and Oh My Mahjong ($640–900)Also:
PROJECT-PLAN.md— status as of 2026-07-03: landing page live as homepage, store polish done, research complete; checked off Phase 1: Competitor analysis and market research #3, Phase 1: Define user personas and target audience #5, Phase 2: Initial tile design concepts #6, Business Model Canvas draft #8, Phase 1: Tile rack design concepts #12, Phase 2: Dice design concepts #13, Phase 2: Trinkets & accessories design concepts #14, Phase 2: Create social media teaser image (tablescape) #21, Phase 3: Shopify store setup & domain configuration #22, Phase 3: Storefront theme design & brand customization #23web/landing/shopify-page.liquid— signup success feedback script + theme page-title hide (both already live on the store)design/marketing/web/— 4 tile close-up JPEGs used by the live page (previously uncommitted)Do not merge until reviewed — pricing figures are estimates pending real supplier quotes.