The complete brand identity for BRAIN, the Wellness Operating System for the human mind (internal name: Project Braincare) — a neurotech platform that turns raw neural and biometric signal into calm, legible self-knowledge.
The one idea: the BRAIN wordmark is an EEG reading. Five letters, five brainwave bands — B·Delta, R·Theta, A·Alpha, I·Beta, N·Gamma — frequency rising left to right, from deep sleep to peak cognition.
The brand is ethereal but serious: ultra-thin hairline type, a warm Alabaster canvas, Obsidian ink, and a single rationed sky-blue "Signal." Light "Sanctuary" mode is primary; a dark "Neural" mode is reserved for hero and clinical moments.
| Path | What it is |
|---|---|
claude-design-kit/ |
Start here for Claude Design. A ready-to-use kit — brand-guidelines.md (the source of truth), logo SVGs, finished examples, and a usage guide. See claude-design-kit/README.md. |
BRAIN_BRANDBOOK.html |
The comprehensive brand book — 10 sections covering every part of the brand. Open in a browser. |
DESIGN.md |
The machine-readable design system spec (consumed by Google Stitch and other tooling). |
brand_screens/ |
Four real product screens — app home, live neural reading, copilot, spa booking — generated from the design system. |
.claude/agents/ |
Studio Resonance — the 13-agent branding agency (Opus / Sonnet / Haiku) that built this identity. Usable as Claude Code subagents. |
Brain_Care_Description.txt |
The product brief / brand bible — the source truth for all positioning. |
Claude Design builds a design system once from your inputs, then reuses it on every project. Point it at this repository (or upload the claude-design-kit/ folder) and open the session with:
"Use
claude-design-kit/brand-guidelines.mdas the single source of truth for every design decision — colour, typography, spacing, components, motion, imagery, voice. Use the logo SVGs inclaude-design-kit/logo/exactly; do not redraw them. Match the craft inclaude-design-kit/examples/."
Full instructions and best-practice tips are in claude-design-kit/README.md.
- Type — Jost (hairline display, weights 100–300), Geist (body/UI), Geist Mono (data). Never bold display.
- Colour — Alabaster
#F9F8F6, Obsidian#0A0A0B, Graphite#42474D, Signal#87CEEB(one accent, rationed), Signal Deep#1F6A8C(accessible blue text). - Depth — no drop shadows, ever. Blur, tonal layering, and 1px hairlines only.
- Voice — lucid, calm, exact, spacious. No hype, no exclamation marks, no emoji.
Identity by Studio Resonance. Built with Claude.