Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph.
URL: Visit APIs.json
Run: Capabilities Using Naftiko
- Advertising, Native Advertising, Open Web, CTV, Connected TV, Video Advertising, Content Discovery, Programmatic, Performance Marketing, AdTech, Teads
- Created: 2026-05-25
- Modified: 2026-05-25
| Metric | Value |
|---|---|
| Ticker | NASDAQ: OB |
| Combined transaction value | ~$1B (closed Q1 2025) |
| Brand | Teads (post-merger consolidated brand) |
| Reach | 2B+ consumers / month |
| Markets | 50+ |
| Direct advertisers | 20,000+ |
| Premium media properties | 10,000+ |
| Ad opportunities | 18B / day |
| Engineering scale | 500+ microservices, 8M req/sec, 1B predictions/sec |
| Engineering hubs | Paris, Netanya, Montpellier, Ljubljana |
| HQ | New York, NY (US-managed) |
The Outbrain Amplify API enables advertisers, agencies, and technology partners to integrate Amplify campaign management and reporting into their own platforms. Core resources are Marketer, Campaign, PromotedLink, Budget, AudienceTargeting, and a family of PerformanceBy* reporting endpoints.
Human URL: https://developer.outbrain.com/home-page/amplify-api/
- Documentation — Developer Center
- Documentation — Reference
- Documentation — Apiary
- OpenAPI
- JSON Schema — Campaign
- JSON Schema — Promoted Link
- JSON Structure — Campaign
- JSON-LD
- Naftiko Capability — Marketers
- Naftiko Capability — Campaigns
- Naftiko Capability — Promoted Links
- Naftiko Capability — Budgets
- Naftiko Capability — Targeting
- Naftiko Capability — Reporting
Publisher-facing content recommendation API. Returns mixed organic and paid (sponsored) recommendations for rendering in Outbrain widgets via the JS Widget, the iOS / Android Mobile SDK, Smartfeed, and mediation integrations across the open web.
Human URL: https://developer.outbrain.com/apis/
- Documentation — APIs Overview
- Documentation — JS Widget Implementation
- OpenAPI
- JSON Schema — Recommendation
- Naftiko Capability — Recommendations
Server-to-server Conversion API for advertisers running on the combined Teads / Outbrain open-internet platform. Send first-party conversion events (Purchase, Lead, AddToCart, ViewContent) directly from backends or server-side GTM, independent of browser cookies.
Human URL: https://www.teads.com
The Amplify API uses HTTP Basic at /login (rate limited to 2 req/hour/user) to issue an opaque token returned as OB-TOKEN-V1. All subsequent requests send this token in the OB-TOKEN-V1 header.
curl -u "$OB_USER:$OB_PASS" https://api.outbrain.com/amplify/v0.1/login
# returns: { "OB-TOKEN-V1": "..." }
curl -H "OB-TOKEN-V1: $TOKEN" https://api.outbrain.com/amplify/v0.1/marketers| Scope | Limit |
|---|---|
/login (HTTP Basic) |
2 req / hour / user |
| Any single OB-TOKEN-V1 token | 30 req / second |
| Performance reporting per marketer | 10 req / minute |
| Real-time performance reporting per marketer | 50 req / minute |
Full machine-readable definition in rate-limits/outbrain-rate-limits.yml.
- Plans —
plans/outbrain-plans-pricing.yml - Rate Limits —
rate-limits/outbrain-rate-limits.yml - FinOps —
finops/outbrain-finops.yml
- Teads iOS SDK
- Teads Android SDK
- Teads React Native SDK
- Teads GTM template
- Teads Conversion API GTM server-side template
- Teads Prebid Server fork
- Outbrain Mobile SDK Docs
- Outbrain JS Widget Implementation Guide
- Outbrain go-secretcrypt
- Outbrain Elasticsearch Prometheus Exporter
- Outbrain
- Teads
- Outbrain Developer Center
- Teads Engineering
- Teads Academy
- Partner API Access Request
- Outbrain GitHub Org
- Teads GitHub Org
- Amplify API Google Group
- Outbrain Help Center
- Legal
- Privacy Policy
- Outbrain Blog
- Teads Blog
| Name | Contact |
|---|---|
| Kin Lane | info@apievangelist.com — @apievangelist — apievangelist.com |