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Coffee Sales Performance and Demand Analysis

Overview

Analyzed 149,456 coffee shop transactions to evaluate product demand, sales performance, customer purchasing behavior, and location-level trends through an interactive Excel dashboard.

Dashboard Snapshot

Coffee Sales Dashboard

Key Business Outcomes

  • Generated insights from ₹698.8K in revenue across 149,116 transactions and 214,470 units sold.
  • Regular and Large sizes contributed 135.7K units, accounting for approximately 63% of total sales volume.
  • Lower Manhattan emerged as the highest-performing location with 71.7K units sold, closely followed by Hell's Kitchen (71.1K) and Astoria (71.0K).
  • Demand was concentrated among a limited group of products, with the top-selling item exceeding 13K units sold.
  • Sales activity peaked during morning hours, indicating stronger demand during early operating periods.

Analysis Scope

  • Product Performance
  • Category Demand Analysis
  • Store-Level Sales Comparison
  • Size-Wise Purchasing Patterns
  • Hourly Sales Trends
  • Day and Month Performance Tracking

Methodology

  • Cleaned and transformed raw transactional data using Power Query.
  • Created analytical dimensions including Revenue, Month, Day, Hour, and Size.
  • Built data models using Pivot Tables and Power Pivot.
  • Developed an interactive dashboard for multi-dimensional sales analysis.

Skills Demonstrated

Business Analytics • Sales Analysis • Demand Forecasting Support • KPI Reporting • Data Cleaning • Power Query • Power Pivot • Excel Dashboarding


Project by Anurag Chauhan

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Analyzed 149K+ coffee shop transactions to uncover product demand, sales performance, customer purchasing patterns, and location-level trends through an interactive Excel reporting solution.

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