feat: add webhook URL policy and wholesale feed sender

README.md

@@ -522,7 +522,45 @@ async with sender:
 9421 signing, and the httpx POST in one call. `send_raw(...)` is an escape
 hatch for custom payload shapes; dedicated methods exist for every webhook
 kind (`send_revocation_notification`, `send_artifact_webhook`,
-`send_collection_list_changed`, `send_property_list_changed`).
+`send_collection_list_changed`, `send_property_list_changed`,
+`send_wholesale_feed`).
+
+Validate buyer-provided webhook URLs before storing durable subscriptions:
+
+```python
+from adcp.webhooks import WebhookDestinationPolicy, validate_webhook_destination_url
+
+validate_webhook_destination_url(
+    request.push_notification_config.url,
+    field="push_notification_config.url",
+    policy=WebhookDestinationPolicy.production(),
+)
+```
+
+Use `WebhookDestinationPolicy.local_development()` only for local tests that
+need `http://localhost` or private-network destinations. Production validation
+requires HTTPS and rejects loopback, private, link-local, reserved, and cloud
+metadata destinations using the same SSRF classifier as `WebhookSender`. The
+validation result includes both `original_url` and `effective_url`; sellers
+should normally persist the buyer's original URL and reapply the same
+policy/hooks at send time, rather than storing a Docker or test rewrite.
+
+Wholesale feed notifications use stable types from `adcp` / `adcp.types`:
+
+```python
+from adcp import NotificationConfig, WholesaleFeedEvent, WholesaleFeedWebhook
+from adcp.webhooks import WebhookSender
+
+if "product.updated" in subscription.event_types:
+    await sender.send_wholesale_feed_to_subscription(
+        subscription=subscription,
+        account_id=account_id,
+        notification_type="product.updated",
+        wholesale_feed_version=feed_version,
+        cache_scope="public",
+        event=event,
+    )
+```
 
 The webhook-signing JWK MUST be published in your `adagents.json` with
 `adcp_use: "webhook-signing"` — distinct from your `request-signing` key so

docs/handler-authoring.md

@@ -1214,6 +1214,55 @@ Pick one per `WebhookSender` instance. All three share the same
 | `WebhookSender.from_bearer_token(token)` | `Authorization: Bearer` | Simplest; no key management; requires TLS |
 | `WebhookSender.from_standard_webhooks_secret(secret, key_id=...)` | Standard Webhooks v1 | Svix / Resend / standardwebhooks.com receivers |
 
+### Registration-time URL validation
+
+Validate durable buyer endpoints before persisting `push_notification_config.url`
+or `accounts[].notification_configs[].url` from `sync_accounts`:
+
+```python
+from adcp.webhooks import (
+    WebhookDestinationPolicy,
+    WebhookDestinationValidationError,
+    validate_webhook_destination_url,
+)
+
+try:
+    validate_webhook_destination_url(
+        config.url,
+        field="accounts[0].notification_configs[0].url",
+        policy=WebhookDestinationPolicy.production(),
+    )
+except WebhookDestinationValidationError as exc:
+    return {"errors": [exc.to_error()]}
+```
+
+Production policy requires HTTPS and rejects private, loopback, link-local,
+reserved, and cloud metadata destinations. Use
+`WebhookDestinationPolicy.local_development()` only for local fixtures that
+need `http://localhost` or private-network endpoints. The helper returns both
+`original_url` and `effective_url`; persist the buyer's original URL in durable
+subscription state, and reapply the same policy/hooks when sending. Do not
+persist a Docker or test rewrite as the buyer's registered endpoint.
+
+### Wholesale feed notifications
+
+`NotificationConfig`, `WholesaleFeedEvent`, and `WholesaleFeedWebhook` are
+stable exports from both `adcp` and `adcp.types`. When firing account-scoped
+catalog notifications, preserve the subscriber filter and send through
+`WebhookSender`:
+
+```python
+if event_type in subscription.event_types:
+    await sender.send_wholesale_feed_to_subscription(
+        subscription=subscription,
+        account_id=account_id,
+        notification_type=event_type,
+        wholesale_feed_version=feed_version,
+        cache_scope="public",
+        event=event,
+    )
+```
+
 ### Sender vs. supervisor
 
 `WebhookSender` is the transport layer — it constructs and signs one HTTP POST.

src/adcp/__init__.py

@@ -218,6 +218,7 @@
     MediaBuyPackage,
     MediaBuyStatus,
     MediaChannel,
+    NotificationConfig,
     OfferingAssetConstraint,
     OfferingAssetGroup,
     # Optimization
@@ -286,6 +287,8 @@
     VerifyBrandClaimsRequestBulk,
     VerifyBrandClaimsResponseBulk,
     WcagLevel,
+    WholesaleFeedEvent,
+    WholesaleFeedWebhook,
     aliases,
 )
 
@@ -867,6 +870,9 @@ def get_adcp_version() -> str:
     "SignalPricingOption",
     # Configuration types
     "PushNotificationConfig",
+    "NotificationConfig",
+    "WholesaleFeedEvent",
+    "WholesaleFeedWebhook",
     # Adagents validation
     "AdAgentsValidationResult",
     "AdagentsCacheEntry",

src/adcp/types/__init__.py

@@ -251,6 +251,7 @@
     MediaBuyStatus,
     MediaChannel,
     Metadata,
+    NotificationConfig,
     NotificationType,
     Offering,
     OfferingAssetConstraint,
@@ -395,6 +396,8 @@
     ViewThreshold,
     WcagLevel,
     WebhookResponseType,
+    WholesaleFeedEvent,
+    WholesaleFeedWebhook,
 )
 from adcp.types._generated import (
     AudioAsset as AudioContent,
@@ -1128,6 +1131,7 @@ def __init__(self, *args: object, **kwargs: object) -> None:
     "AuthorizedAgents",
     "AvailableMetric",
     "PushNotificationConfig",
+    "NotificationConfig",
     "ReportingCapabilities",
     "ReportingFrequency",
     "ReportingPeriod",
@@ -1162,6 +1166,8 @@ def __init__(self, *args: object, **kwargs: object) -> None:
     "WebhookMetadata",
     # Webhook types
     "McpWebhookPayload",
+    "WholesaleFeedEvent",
+    "WholesaleFeedWebhook",
     # Semantic aliases for discriminated unions
     "ActivateSignalErrorResponse",
     "ActivateSignalSuccessResponse",

src/adcp/webhook_sender.py

@@ -29,9 +29,9 @@
 
 import json
 import warnings
-from collections.abc import Mapping
+from collections.abc import Mapping, Sequence
 from dataclasses import dataclass, field
-from datetime import datetime
+from datetime import datetime, timezone
 from pathlib import Path
 from typing import Any
 
@@ -50,7 +50,14 @@
     build_async_ip_pinned_transport,
 )
 from adcp.signing.standard_webhooks import decode_secret as _decode_sw_secret
-from adcp.types import AdcpProtocol, GeneratedTaskStatus, TaskType
+from adcp.types import (
+    AdcpProtocol,
+    GeneratedTaskStatus,
+    NotificationConfig,
+    TaskType,
+    WholesaleFeedEvent,
+    WholesaleFeedWebhook,
+)
 from adcp.types.generated_poc.core.async_response_data import AdcpAsyncResponseData
 from adcp.webhook_auth import (
     AdcpLegacyHmacStrategy,
@@ -121,6 +128,24 @@ def _validate_hooks(hooks: tuple[TransportHook, ...], allow_private_destinations
             validate(allow_private_destinations=allow_private_destinations)
 
 
+def _entity_type_for_wholesale_notification(notification_type: str) -> str:
+    if notification_type.startswith("product."):
+        return "product"
+    if notification_type.startswith("signal."):
+        return "signal"
+    if notification_type == "wholesale_feed.bulk_change":
+        return "feed"
+    raise ValueError(
+        f"unsupported wholesale feed notification_type {notification_type!r}; "
+        "expected product.*, signal.*, or wholesale_feed.bulk_change"
+    )
+
+
+def _enum_value(value: Any) -> str:
+    raw = getattr(value, "value", value)
+    return str(raw)
+
+
 @dataclass(frozen=True)
 class WebhookDeliveryResult:
     """Outcome of one ``send_*`` call.
@@ -680,6 +705,137 @@ async def send_property_list_changed(
             url=url, idempotency_key=key, payload=payload, extra_headers=extra_headers
         )
 
+    async def send_wholesale_feed(
+        self,
+        *,
+        url: str,
+        subscriber_id: str,
+        account_id: str,
+        notification_type: str,
+        wholesale_feed_version: str,
+        cache_scope: str,
+        event: WholesaleFeedEvent | Mapping[str, Any],
+        previous_wholesale_feed_version: str | None = None,
+        fired_at: datetime | None = None,
+        idempotency_key: str | None = None,
+        subscription_event_types: Sequence[Any] | None = None,
+        extra_headers: Mapping[str, str] | None = None,
+    ) -> WebhookDeliveryResult:
+        """POST a signed account-scoped wholesale feed notification.
+
+        ``subscription_event_types`` is optional but recommended when the
+        caller is sending to an ``accounts[].notification_configs[]`` entry:
+        pass that entry's ``event_types`` to fail closed if the subscription
+        did not request this notification type.
+        """
+
+        if not isinstance(subscriber_id, str) or not subscriber_id:
+            raise ValueError("subscriber_id must be a non-empty string")
+        if not isinstance(account_id, str) or not account_id:
+            raise ValueError("account_id must be a non-empty string")
+        if not isinstance(wholesale_feed_version, str) or not wholesale_feed_version:
+            raise ValueError("wholesale_feed_version must be a non-empty string")
+
+        event_model = event
+        if not isinstance(event_model, WholesaleFeedEvent):
+            event_model = WholesaleFeedEvent.model_validate(event_model)
+        notification_type_value = _enum_value(notification_type)
+        event_type = _enum_value(event_model.event_type)
+        entity_type = _enum_value(event_model.entity_type)
+        if notification_type_value != event_type:
+            raise ValueError(
+                "notification_type must match event.event_type "
+                f"(got {notification_type_value!r}, event has {event_type!r})"
+            )
+        if subscription_event_types is not None:
+            allowed_event_types = {_enum_value(item) for item in subscription_event_types}
+        else:
+            allowed_event_types = None
+        if allowed_event_types is not None and notification_type_value not in allowed_event_types:
+            raise ValueError(
+                "notification_type is not present in the subscription's event_types; "
+                "sellers must not silently widen account notification filters"
+            )
+
+        expected_entity_type = _entity_type_for_wholesale_notification(notification_type_value)
+        if entity_type != expected_entity_type:
+            raise ValueError(
+                "event.entity_type does not match notification_type "
+                f"(got {entity_type!r}, expected {expected_entity_type!r})"
+            )
+
+        cache_scope_value = _enum_value(cache_scope)
+        applies_to = getattr(event_model.payload, "applies_to", None)
+        applies_to_scope = _enum_value(getattr(applies_to, "scope", None))
+        if applies_to_scope != cache_scope_value:
+            raise ValueError(
+                "cache_scope must match event.payload.applies_to.scope "
+                f"(got {cache_scope_value!r}, event has {applies_to_scope!r})"
+            )
+
+        key = idempotency_key or generate_webhook_idempotency_key()
+        timestamp = fired_at or datetime.now(timezone.utc)
+        webhook = WholesaleFeedWebhook.model_validate(
+            {
+                "idempotency_key": key,
+                "notification_id": event_model.event_id,
+                "notification_type": notification_type_value,
+                "fired_at": timestamp,
+                "subscriber_id": subscriber_id,
+                "account_id": account_id,
+                "wholesale_feed_version": wholesale_feed_version,
+                "previous_wholesale_feed_version": previous_wholesale_feed_version,
+                "cache_scope": cache_scope_value,
+                "event": event_model,
+            }
+        )
+        return await self.send_raw(
+            url=url,
+            idempotency_key=key,
+            payload=webhook.model_dump(mode="json", exclude_none=True),
+            extra_headers=extra_headers,
+        )
+
+    async def send_wholesale_feed_to_subscription(
+        self,
+        *,
+        subscription: NotificationConfig | Mapping[str, Any],
+        account_id: str,
+        notification_type: str,
+        wholesale_feed_version: str,
+        cache_scope: str,
+        event: WholesaleFeedEvent | Mapping[str, Any],
+        previous_wholesale_feed_version: str | None = None,
+        fired_at: datetime | None = None,
+        idempotency_key: str | None = None,
+        extra_headers: Mapping[str, str] | None = None,
+    ) -> WebhookDeliveryResult:
+        """POST a wholesale feed notification to a ``NotificationConfig``.
+
+        This convenience wrapper keeps ``url``, ``subscriber_id``, and
+        ``event_types`` coupled to the same persisted subscription entry.
+        """
+
+        config = (
+            subscription
+            if isinstance(subscription, NotificationConfig)
+            else NotificationConfig.model_validate(subscription)
+        )
+        return await self.send_wholesale_feed(
+            url=str(config.url),
+            subscriber_id=config.subscriber_id,
+            account_id=account_id,
+            notification_type=notification_type,
+            wholesale_feed_version=wholesale_feed_version,
+            cache_scope=cache_scope,
+            event=event,
+            previous_wholesale_feed_version=previous_wholesale_feed_version,
+            fired_at=fired_at,
+            idempotency_key=idempotency_key,
+            subscription_event_types=config.event_types,
+            extra_headers=extra_headers,
+        )
+
     async def send_raw(
         self,
         *,