San Jose Mercury News - Debora Peterson

• Occupy Oakland Landing Page
• Tumblr to display photos (mock page on actual site)
• Google+ (works more business audience)
• Didn't tweet Whole Foods Dilemma until they could get a quote from the company.
• Responsibility of news org to reflect on story after reporting in realtime/using social media

Mother Jones - Tasneem Raja

• Storify in the newsroom
• "A (realtime) notebook for reporters" - available for everybody
• Problem w Occupy Wall Street
  • no central body
  • no central figure head
• "Storify helps you do journalism asynchronously" do a lot at once
• "It's hard for us to know when a Storify is over"
  • tried to create structure with datelines, etc.
• Reporter told serialized stories on Twitter — mini narratives
• Minute-to-minute reporting is valuable, but not sustainable (on most budgets) — reporting is now changing to analysis and context.

Oakland Tribune - Angela Woodhall

• How social media/storify to tell stories
  • Storify address complaint: occupiers feel sensationalized — thus storify has them in their own words
  • "If it doesn't go in print, it doesn't go in Storify"
  • Print doesn't give the immediacy that storify/social media do.
  • Occupiers held press conference; tend not to like TV news cameras

East Bay Express - Ellen Cushing

• Alt weekly, not well equip to cover breaking news — Storify makes that possible
• Different perspectives from one account = confusion, thus reporters text tweets to editors
• Tell reporters to tweet only what they see, not just word of mouth
• Keep your audience in mind — report coverage that your niche can understand.

Oakland Local — Susan Mernit

• Community voices (curated content) and professional reporters
• 20 percent increase in traffic because of national interest
• running pieces from people IN the movement (community voice)
• Storify/ScribbleLive put up viewpoints we don't endorse (attribution to users)
• 11 percent of audience
  • Google Analytics doesn't track WAP (featurephone) browsers?!
• Journos becoming amplifiers for citizens — sources become reporters
  • People understand they are documentarians. And news orgs may want to cite them.
• Oakland Local had viral (high traffic) story on OccupyOakland even after SFChronicle and Oakland Tribune published stories first. Readership trusted their voice.

HuffPoSF - Carly Schwatz

• Live blog -> Tweets -> Live blog (create a cycle)
• Main page on site
• "Submit Your Own" user-generated content added to major news stories (slideshows primarily)
• Not Storify users (yet)
• Reports back to DC (according to @magicandrew)

KQED - Ian Hill

• News organizations often have disconnect from using social media
• Approached OccupyOakland using primarily Storify
  • User-generated content
• Subscribes to OccupyOakland SMS for news info
• Add specific Twitter feeds to ScribbleLive feed (Merc, MotherJones, etc.)
• Tackable for user-generated photos (300 photos!)
• There's no news cycle (implies beginning and end)