YouthPick · sjungwon03 · Jul 24, 2026 · Jul 24, 2026
diff --git a/index.html b/index.html
@@ -1,10 +1,35 @@
 <!doctype html>
-<html lang="en">
+<html lang="ko">
   <head>
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
     <link rel="icon" type="image/png" href="/favicon.png" />
-    <title>YouthPick</title>
+    <title>YouthPick | 나에게 맞는 청년정책 추천</title>
+    <meta
+      name="description"
+      content="나에게 맞는 청년정책을 쉽고 빠르게 찾아주는 청년정책 맞춤형 서비스. 정책 검색, 맞춤 추천, 신청 관리, 청년 커뮤니티를 한곳에서 만나보세요."
+    />
+    <meta name="robots" content="index, follow" />
+    <link rel="canonical" href="https://youthpick.samchon.cloud/" />
+
+    <meta property="og:type" content="website" />
+    <meta property="og:site_name" content="YouthPick" />
+    <meta property="og:title" content="YouthPick | 나에게 맞는 청년정책 추천" />
+    <meta
+      property="og:description"
+      content="나에게 맞는 청년정책을 쉽고 빠르게 찾아주는 청년정책 맞춤형 서비스"
+    />
+    <meta property="og:url" content="https://youthpick.samchon.cloud/" />
+    <meta property="og:image" content="https://youthpick.samchon.cloud/favicon.png" />
+    <meta property="og:locale" content="ko_KR" />
+
+    <meta name="twitter:card" content="summary" />
+    <meta name="twitter:title" content="YouthPick | 나에게 맞는 청년정책 추천" />
+    <meta
+      name="twitter:description"
+      content="나에게 맞는 청년정책을 쉽고 빠르게 찾아주는 청년정책 맞춤형 서비스"
+    />
+    <meta name="twitter:image" content="https://youthpick.samchon.cloud/favicon.png" />
   </head>
   <body>
     <div id="root"></div>

diff --git a/nginx.conf b/nginx.conf
@@ -45,6 +45,16 @@ server {
         proxy_set_header X-Forwarded-Proto $scheme;
     }
 
+    # sitemap.xml은 게시글처럼 동적인 URL을 담아야 해서 정적 파일이 아니라 backend가 매 요청 생성한다.
+    # sitemap 프로토콜상 사이트 루트에서 서빙해야 하므로 /api 프리픽스 없이 그대로 넘긴다.
+    location = /sitemap.xml {
+        proxy_pass http://backend:8080/sitemap.xml;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+    }
+
     # 정확히 일치(=)로 매칭하면 swagger-ui가 실제 스펙 위치를 알아내려고 추가로 요청하는
     # /v3/api-docs/swagger-config 가 이 location을 안 타고 SPA fallback으로 떨어져
     # swagger-ui가 기본 데모 스펙(petstore)으로 폴백된다. prefix로 하위 경로까지 잡는다.

diff --git a/public/robots.txt b/public/robots.txt
@@ -0,0 +1,13 @@
+User-agent: *
+Allow: /
+Disallow: /admin
+Disallow: /my
+Disallow: /tracker
+Disallow: /recommend
+Disallow: /login
+Disallow: /oauth
+Disallow: /profile/setup
+Disallow: /community/write
+Disallow: /community/*/edit
+
+Sitemap: https://youthpick.samchon.cloud/sitemap.xml
diff --git a/src/pages/community-detail/CommunityDetailPage.tsx b/src/pages/community-detail/CommunityDetailPage.tsx
@@ -12,7 +12,9 @@ import { useAuthStore } from '@/entities/user';
 import { CommentListContainer, useCommunityComments } from '@/features/community-comment';
 import { useCommunityLike } from '@/features/community-like';
 import { buildCommunityEditPath, ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 import { ConfirmDialog, EmptyState, ErrorState, Skeleton, useToast } from '@/shared/ui';
+import { stripHtml } from '@/shared/utils';
 
 export function CommunityDetailPage() {
   const { postId } = useParams<{ postId: string }>();
@@ -47,6 +49,11 @@ interface CommunityDetailPageContentProps {
 
 function CommunityDetailPageContent({ postId }: CommunityDetailPageContentProps) {
   const { data: post, isLoading, isError, isNotFound, refetch } = useCommunityPostQuery(postId);
+  useSeo({
+    title: post?.title ?? '게시글',
+    description: post ? stripHtml(post.content).slice(0, 150) : undefined,
+    noindex: isNotFound || (!isLoading && !post),
+  });
   // PostDetailResponse에는 policyId/policyTitle만 있고 category/deadline이 없어
   // 게시글 상세 응답만으로는 첨부 정책 카드를 완성할 수 없다 — 정책 상세를 따로 조회해 채운다.
   const { data: attachedPolicy } = usePolicyDetailQuery(post?.policyId ?? null);

diff --git a/src/pages/community-edit/CommunityEditPage.tsx b/src/pages/community-edit/CommunityEditPage.tsx
@@ -2,8 +2,10 @@ import { Navigate, useParams } from 'react-router';
 
 import { CommunityPostWriteContainer } from '@/features/community-write';
 import { ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 
 export function CommunityEditPage() {
+  useSeo({ title: '게시글 수정', noindex: true });
   const { postId } = useParams<{ postId: string }>();
 
   if (!postId) {

diff --git a/src/pages/community-write/CommunityWritePage.tsx b/src/pages/community-write/CommunityWritePage.tsx
@@ -1,6 +1,9 @@
 import { CommunityPostWriteContainer } from '@/features/community-write';
+import { useSeo } from '@/shared/hooks';
 
 export function CommunityWritePage() {
+  useSeo({ title: '게시글 작성', noindex: true });
+
   return (
     <div className="max-w-2xl mx-auto space-y-4 animate-in fade-in duration-300">
       <div className="text-left space-y-1">

diff --git a/src/pages/community/CommunityPage.tsx b/src/pages/community/CommunityPage.tsx
@@ -8,6 +8,7 @@ import {
   useCommunityBoard,
 } from '@/features/community-board';
 import { ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 import { ErrorState, Pagination, Skeleton } from '@/shared/ui';
 import {
   COMMUNITY_POST_GRID_CLASS,
@@ -16,6 +17,10 @@ import {
 } from '@/widgets/community-post-grid';
 
 export function CommunityPage() {
+  useSeo({
+    title: '커뮤니티',
+    description: '정책에 대한 질문과 후기, 소소한 이야기를 자유롭게 나누는 청년들의 이야기 공간.',
+  });
   const {
     query,
     category,

diff --git a/src/pages/home/HomePage.tsx b/src/pages/home/HomePage.tsx
@@ -10,6 +10,7 @@ import { useAuthStore } from '@/entities/user';
 import { useMyProfile } from '@/features/my-profile';
 import { useRecommendations } from '@/features/policy-recommendation';
 import { ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 import { ErrorState, Pagination, Skeleton } from '@/shared/ui';
 import { HeroBanner } from '@/widgets/hero-banner';
 import {
@@ -25,6 +26,11 @@ import { HomeRecommendSection } from './components/HomeRecommendSection';
 const HOME_POLICY_COUNT = POLICY_GRID_SKELETON_COUNT;
 
 export function HomePage() {
+  useSeo({
+    title: '나에게 맞는 청년정책 추천',
+    description:
+      '나에게 맞는 청년정책을 쉽고 빠르게 찾아주는 청년정책 맞춤형 서비스. 정책 검색, 맞춤 추천, 신청 관리, 청년 커뮤니티를 한곳에서 만나보세요.',
+  });
   const isAuthenticated = useAuthStore((state) => state.isAuthenticated);
   const user = useAuthStore((state) => state.user);
   const {

diff --git a/src/pages/login/LoginPage.tsx b/src/pages/login/LoginPage.tsx
@@ -2,8 +2,10 @@ import { useNavigate } from 'react-router';
 
 import { SocialLoginPanel, useOAuthLogin } from '@/features/auth';
 import { ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 
 export function LoginPage() {
+  useSeo({ title: '로그인', noindex: true });
   const { startOAuthLogin, isRedirecting } = useOAuthLogin();
   const navigate = useNavigate();
 

diff --git a/src/pages/my-liked-posts/MyLikedPostsPage.tsx b/src/pages/my-liked-posts/MyLikedPostsPage.tsx
@@ -1,7 +1,9 @@
 import { useLikedCommunityPosts } from '@/features/community-like';
+import { useSeo } from '@/shared/hooks';
 import { CommunityPostListPage } from '@/widgets/community-post-list-page';
 
 export function MyLikedPostsPage() {
+  useSeo({ title: '좋아요한 글', noindex: true });
   const { likedPosts, isLoading, isError, refetch } = useLikedCommunityPosts();
 
   return (

diff --git a/src/pages/my-posts/MyPostsPage.tsx b/src/pages/my-posts/MyPostsPage.tsx
@@ -1,7 +1,9 @@
 import { useMyCommunityPosts } from '@/features/community-my-posts';
+import { useSeo } from '@/shared/hooks';
 import { CommunityPostListPage } from '@/widgets/community-post-list-page';
 
 export function MyPostsPage() {
+  useSeo({ title: '내가 작성한 글', noindex: true });
   const { posts, isLoading, isError, refetch } = useMyCommunityPosts();
 
   return (

diff --git a/src/pages/my/MyPage.tsx b/src/pages/my/MyPage.tsx
@@ -5,12 +5,14 @@ import { AccountDangerZone, useDeleteAccount, useLogout } from '@/features/auth'
 import { useMyProfile } from '@/features/my-profile';
 import { useTrackers } from '@/features/policy-tracker';
 import { ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 import { EmptyState, ErrorState, Skeleton } from '@/shared/ui';
 import { LikedCommunityPosts } from '@/widgets/liked-community-posts';
 import { MyCommunityPosts } from '@/widgets/my-community-posts';
 import { RecentlyViewed } from '@/widgets/recently-viewed';
 
 export function MyPage() {
+  useSeo({ title: '마이페이지', noindex: true });
   const user = useAuthStore((state) => state.user);
   const {
     profile,

diff --git a/src/pages/oauth-callback/OAuthCallbackPage.tsx b/src/pages/oauth-callback/OAuthCallbackPage.tsx
@@ -2,9 +2,11 @@ import { useNavigate } from 'react-router';
 
 import { useOAuthCallback } from '@/features/auth';
 import { ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 import { ErrorState, Skeleton } from '@/shared/ui';
 
 export function OAuthCallbackPage() {
+  useSeo({ title: '로그인 처리 중', noindex: true });
   const { errorMessage } = useOAuthCallback();
   const navigate = useNavigate();
 

diff --git a/src/pages/profile-setup/ProfileSetupPage.tsx b/src/pages/profile-setup/ProfileSetupPage.tsx
@@ -1,6 +1,9 @@
 import { ProfileSetupContainer } from '@/features/profile-setup';
+import { useSeo } from '@/shared/hooks';
 
 export function ProfileSetupPage() {
+  useSeo({ title: '프로필 설정', noindex: true });
+
   return (
     <div className="animate-in fade-in duration-300 max-w-xl mx-auto py-6">
       <ProfileSetupContainer />

diff --git a/src/pages/recommend/RecommendPage.tsx b/src/pages/recommend/RecommendPage.tsx
@@ -8,10 +8,12 @@ import {
   useRecommendations,
 } from '@/features/policy-recommendation';
 import { ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 import { EmptyState, Skeleton } from '@/shared/ui';
 import { RecommendationFeed } from '@/widgets/recommendation-feed';
 
 export function RecommendPage() {
+  useSeo({ title: '맞춤 추천', noindex: true });
   const { recommendations, isFallback, isLoading, isError } = useRecommendations();
   // 프로필은 서버가 원본이다 — store 값은 새로고침 후 빈 값이라 여기서 쓰면 안 된다.
   const { profile, isLoading: isProfileLoading } = useMyProfile();

diff --git a/src/pages/search/SearchPageContainer.tsx b/src/pages/search/SearchPageContainer.tsx
@@ -1,7 +1,12 @@
 import { usePolicySearch } from '@/features/policy-search';
+import { useSeo } from '@/shared/hooks';
 import { SearchPagePresenter } from './SearchPagePresenter';
 
 export function SearchPageContainer() {
+  useSeo({
+    title: '정책 검색',
+    description: '카테고리, 지역, 마감일로 청년정책을 검색하고 나에게 맞는 정책을 찾아보세요.',
+  });
   const searchProps = usePolicySearch();
 
   return <SearchPagePresenter {...searchProps} />;

diff --git a/src/pages/tracker/TrackerPage.tsx b/src/pages/tracker/TrackerPage.tsx
@@ -1,6 +1,9 @@
 import { TrackerContainer } from '@/features/policy-tracker';
+import { useSeo } from '@/shared/hooks';
 
 export function TrackerPage() {
+  useSeo({ title: '신청 관리', noindex: true });
+
   return (
     <div className="space-y-6 animate-in fade-in duration-300">
       <TrackerContainer />

diff --git a/src/shared/constants/index.ts b/src/shared/constants/index.ts
@@ -5,3 +5,4 @@ export { DEFAULT_ADMIN_PAGE_SIZE } from './pagination';
 export { REGIONS, type RegionName } from './regions';
 export type { RoutePath } from './routes';
 export { buildCommunityDetailPath, buildCommunityEditPath, ROUTES } from './routes';
+export { DEFAULT_OG_IMAGE, SITE_NAME, SITE_URL } from './seo';
diff --git a/src/shared/constants/seo.ts b/src/shared/constants/seo.ts
@@ -0,0 +1,3 @@
+export const SITE_URL = 'https://youthpick.samchon.cloud';
+export const SITE_NAME = 'YouthPick';
+export const DEFAULT_OG_IMAGE = `${SITE_URL}/favicon.png`;
diff --git a/src/shared/hooks/index.ts b/src/shared/hooks/index.ts
@@ -1,4 +1,5 @@
 export { useBodyScrollLock } from './useBodyScrollLock';
 export { usePagination } from './usePagination';
+export { useSeo } from './useSeo';
 export { useSubmittableUrlQuery } from './useSubmittableUrlQuery';
 export { ALL_FILTER_VALUE, useUrlFilters } from './useUrlFilters';
diff --git a/src/shared/hooks/useSeo.ts b/src/shared/hooks/useSeo.ts
@@ -0,0 +1,57 @@
+import { useEffect } from 'react';
+import { useLocation } from 'react-router';
+
+import { DEFAULT_OG_IMAGE, SITE_NAME, SITE_URL } from '@/shared/constants';
+
+interface UseSeoOptions {
+  /** 페이지 고유 제목. 최종 title은 `{title} | ${SITE_NAME}` 형태로 조합된다. */
+  title: string;
+  description?: string;
+  /** 검색엔진 색인에서 제외해야 하는 페이지(로그인 필요 화면, 로그인/콜백 등)면 true. */
+  noindex?: boolean;
+  image?: string;
+}
+
+function upsertMetaTag(attribute: 'name' | 'property', key: string, content: string): void {
+  let element = document.querySelector<HTMLMetaElement>(`meta[${attribute}="${key}"]`);
+  if (!element) {
+    element = document.createElement('meta');
+    element.setAttribute(attribute, key);
+    document.head.appendChild(element);
+  }
+  element.setAttribute('content', content);
+}
+
+function upsertCanonicalLink(href: string): void {
+  let element = document.querySelector<HTMLLinkElement>('link[rel="canonical"]');
+  if (!element) {
+    element = document.createElement('link');
+    element.setAttribute('rel', 'canonical');
+    document.head.appendChild(element);
+  }
+  element.setAttribute('href', href);
+}
+
+// 이 앱은 SSR 없이 CSR로만 동작하는 SPA라 route 전환 시 <head>를 이 hook이 직접 갱신한다.
+// 검색엔진 노출이 필요 없는 화면(로그인 필요 페이지 등)은 noindex를 true로 넘긴다.
+export function useSeo({ title, description, noindex = false, image }: UseSeoOptions): void {
+  const location = useLocation();
+
+  useEffect(() => {
+    const fullTitle = `${title} | ${SITE_NAME}`;
+    document.title = fullTitle;
+
+    upsertMetaTag('name', 'robots', noindex ? 'noindex, nofollow' : 'index, follow');
+
+    if (description) {
+      upsertMetaTag('name', 'description', description);
+      upsertMetaTag('property', 'og:description', description);
+    }
+
+    const canonicalUrl = `${SITE_URL}${location.pathname}`;
+    upsertCanonicalLink(canonicalUrl);
+    upsertMetaTag('property', 'og:url', canonicalUrl);
+    upsertMetaTag('property', 'og:title', fullTitle);
+    upsertMetaTag('property', 'og:image', image ?? DEFAULT_OG_IMAGE);
+  }, [title, description, noindex, image, location.pathname]);
+}
diff --git a/src/widgets/admin-layout/AdminLayout.tsx b/src/widgets/admin-layout/AdminLayout.tsx
@@ -14,6 +14,7 @@ import {
 import { NavLink, Outlet } from 'react-router';
 
 import { ROUTES } from '@/shared/constants';
+import { useSeo } from '@/shared/hooks';
 
 const NAV_SECTIONS = [
   {
@@ -41,6 +42,7 @@ const NAV_SECTIONS = [
 ] as const;
 
 export function AdminLayout() {
+  useSeo({ title: '관리자', noindex: true });
   const isFetching = useIsFetching();
   const isMutating = useIsMutating();
   const isStaleUpdating = isFetching > 0 || isMutating > 0;