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Macros
Evgeny Samoylov edited this page Dec 20, 2018
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You could use the following macros in the bidder's config.
| Macro | Meaning | Config fields the macro is resolved in | Example |
|---|---|---|---|
| {BID_ID} | Bid response id. String. This is used for track conversions and link them with the other events: impressions and clicks. | html_content | 18f1c0e3-2e34-baf9-2160-41779ce33731 |
| {RANDOM} | Bid request id. String. | impression_tracking_url, html_content | c6987c2b-edb4-4b7b-b8cf-157af1d485e3 |
| {CLICK_URL} | Click handler | html_content | |
| {CLICK_URL_ESC} | Escaped click handler | html_content | |
| {PUB_ID} | Replaced with the '{SSP}_{PUBLISHER_ID}' string | html_content, click_url, vast_url, creative.url | Pubmatic_123 |
| {APP_ID} | Application id | html_content | |
| {SITE_ID} | Site id | html_content, creative.url | |
| {SSP} | SSP in case of ad exchange (traffic resellers from different SSPs like Bidswitch or SmartRTB) | html_content, creative.url | |
| {IP_HASH} | SHA3-256 hash of the IP | html_content | 'ec5e67317f3a18878eafabc931809ec96cab68f628400f4ba798a36db0e672c6' value for the '66.66.66.66' ip |
| {UA_HASH} | SHA3-256 hash of the User Agent | html_content, creative.url | '8f8ec4245ba5eed4a5a76523eff0e1ce5be2fbb67ed7439efc5dc83ed47f9f77' value for the 'Dalvik/2.1.0 (Linux; U; Android 5.0.2; SM-G360BT Build/LRX22G)' user agent |
| {APP_NAME} | Application name | vast_url, click_url, html_content | |
| {APP_BUNDLE} | Application bundle | vast_url, click_url, html_content | |
| {APP_STOREURL} | Application store url | vast_url, click_url, html_content | |
| {APP_VERSION} | Application version | vast_url, click_url | |
| {VIDEO_W} | Requested video width | vast_url, click_url | |
| {VIDEO_H} | Requested video height | vast_url, click_url | |
| {DNT} | Device "Do Not Track" flag | vast_url, click_url | |
| {DOMAIN} | Site's domain | html_content, creative.url | |
| {DEVICE_MODEL} | Device's model from the device.model field | html_content, creative.url | |
| {DEVICE_CARRIER} | Mobile carrier from the device.carrier field | html_content, creative.url | |
| {NETWORK} | Network name | creative.url, html_content | |
| {BIDFLOOR} | Bid floor price in CPM | creative.url, html_content |