fix(seo): SEO/GEO/AEO audit fixes for -new draft pages, part 2

public/llms.txt

@@ -0,0 +1,32 @@
+# Tech for Palestine
+
+> Tech for Palestine is a 501(c)(3) nonprofit (EIN 99-3441367) that incubates and scales tech and advocacy projects for Palestinian liberation. It is a coalition of thousands of founders, engineers, product marketers, investors, and other professionals in the tech industry supporting Palestinian liberation.
+
+Tech for Palestine's mission is to harness technology and human innovation for a free and truly sovereign Palestine. It operates primarily as an incubator: it provides mentorship, tech volunteers, marketing support, and community connections to help early-stage Palestinian-advocacy projects start, grow, and scale. Tech for Palestine is not itself a single product — it is the organization behind an independent portfolio of tools (news coverage, boycott and accountability tools, protest-finding tools, datasets, and more) built and run by the movement.
+
+## Key pages
+
+- [About](https://techforpalestine.org/about): Mission, founder, and organizational background.
+- [Donate](https://techforpalestine.org/donate): Support Tech for Palestine's work; donations are generally tax-deductible in the US.
+- [Incubator](https://techforpalestine.org/incubator): How the T4P Incubator supports early-stage advocacy projects with mentorship, volunteers, and funding.
+- [Projects](https://techforpalestine.org/projects): Directory of active Incubator projects.
+- [Ideas](https://techforpalestine.org/ideas): Project ideas available for advocates to pick up and lead.
+- [Membership](https://techforpalestine.org/membership): Paid membership program — suggested dues, fee waivers, and benefits.
+- [Volunteer](https://techforpalestine.org/volunteer): How to volunteer skills and time to Incubator projects.
+- [Mentorship](https://techforpalestine.org/mentorship): How to become a mentor for Incubator projects.
+- [Get Involved](https://techforpalestine.org/get-involved): Overview of every way to contribute — volunteering, mentoring, membership, and building.
+- [Events](https://techforpalestine.org/events): Community webinars, workshops, and in-person gatherings.
+- [FAQ](https://techforpalestine.org/faq): Answers to common questions about T4P's mission and programs.
+- [Team](https://techforpalestine.org/team): Board and staff leadership.
+- [Media](https://techforpalestine.org/media): Press coverage, interviews, and brand/press-kit assets.
+- [Tools](https://techforpalestine.org/tools): Directory of Palestinian-advocacy tools built by the movement.
+- [Entrepreneurs for Palestine](https://techforpalestine.org/e4p): A global community of founders and CEOs pledging to steer hiring, sourcing, and fundraising in support of Palestinian liberation.
+- [Legal & Financial Notice](https://techforpalestine.org/legal): 501(c)(3) status, EIN, and financial transparency.
+
+## Organization facts
+
+- Legal name: Tech for Palestine
+- Entity type: 501(c)(3) nonprofit
+- EIN: 99-3441367
+- Registered address: 548 Market St #266950, San Francisco, CA 94104-5401, US
+- Website: https://techforpalestine.org

public/robots.txt

@@ -1,4 +1,28 @@
 User-agent: *
 Allow: /
 
+# Explicit allow rules for major AI crawlers/answer engines (redundant with
+# the wildcard above, but keeps intent explicit if narrower rules are ever
+# added for other bots).
+User-agent: GPTBot
+Allow: /
+
+User-agent: ChatGPT-User
+Allow: /
+
+User-agent: OAI-SearchBot
+Allow: /
+
+User-agent: ClaudeBot
+Allow: /
+
+User-agent: Claude-User
+Allow: /
+
+User-agent: PerplexityBot
+Allow: /
+
+User-agent: Google-Extended
+Allow: /
+
 Sitemap: https://techforpalestine.org/sitemap-index.xml

src/components/events/EventsNew.tsx

@@ -163,12 +163,12 @@ function HeroEvent({ event }: HeroEventProps) {
       {/* Content side */}
       <div className="flex flex-col gap-4 p-8 min-[810px]:p-10">
         {/* Date block */}
-        <div>
-          <p className="ts-stat leading-none text-brand">{day}</p>
-          <p className="ts-overline text-ink-secondary">
+        <time dateTime={event.date}>
+          <span className="ts-stat block leading-none text-brand">{day}</span>
+          <span className="ts-overline block text-ink-secondary">
             {month} {year}
-          </p>
-        </div>
+          </span>
+        </time>
 
         {/* Title */}
         <h2 className="ts-editorial text-ink">{event.title}</h2>
@@ -232,12 +232,12 @@ function LineupTile({ event }: LineupTileProps) {
       {/* Content */}
       <div className="flex flex-1 flex-col gap-2 p-5">
         {/* Date */}
-        <div>
-          <p className="ts-heading leading-none text-brand">{day}</p>
-          <p className="ts-overline text-ink-secondary">
+        <time dateTime={event.date}>
+          <span className="ts-heading block leading-none text-brand">{day}</span>
+          <span className="ts-overline block text-ink-secondary">
             {month} {year}
-          </p>
-        </div>
+          </span>
+        </time>
 
         {/* Title */}
         <h3 className="ts-eyebrow mt-1 line-clamp-2 text-ink">{event.title}</h3>
@@ -311,7 +311,9 @@ function PastEventCard({ event }: { event: EventItem }) {
           </div>
           <h2 className="ts-subheading break-words text-ink">{event.title}</h2>
           <div className="flex flex-wrap gap-x-5 gap-y-1">
-            <span className="ts-body-small text-ink-secondary">{full}</span>
+            <time dateTime={event.date} className="ts-body-small text-ink-secondary">
+              {full}
+            </time>
             {event.time && <span className="ts-body-small text-ink-secondary">{event.time}</span>}
             {event.location && (
               <span className="ts-body-small text-ink-secondary">{event.location}</span>

src/components/home/FooterSection.astro

@@ -81,6 +81,7 @@ const socials: { name: string; url: string; icon: string }[] = [
             alt="Tech for Palestine"
             width="352"
             height="112"
+            loading="lazy"
             class="h-14 w-auto"
           />
         </a>
@@ -106,6 +107,7 @@ const socials: { name: string; url: string; icon: string }[] = [
                     <img
                       src={s.icon}
                       alt={s.name}
+                      loading="lazy"
                       class="h-5 w-5 opacity-40 transition-opacity duration-200 hover:opacity-100"
                     />
                   ) : (

src/components/membership/MembershipDues.tsx

@@ -29,30 +29,41 @@ function QgivEmbed() {
 }
 
 export default function MembershipDues() {
-  const [showCalculator] = useState<boolean>(() => {
+  // Default to the no-calculator variant so this renders identically during
+  // SSR (no window/localStorage access) before the A/B assignment runs below.
+  const [showCalculator, setShowCalculator] = useState(false);
+
+  useEffect(() => {
     const urlParams = new URLSearchParams(window.location.search);
     const urlParam = urlParams.get("calculator");
-    if (urlParam === "yes") return true;
-    if (urlParam === "no") return false;
 
-    const stored = localStorage.getItem("membership_ab_variant");
-    if (stored === "Calculator") return true;
-    if (stored === "No Calculator") return false;
+    let assigned: boolean;
+    if (urlParam === "yes") {
+      assigned = true;
+    } else if (urlParam === "no") {
+      assigned = false;
+    } else {
+      const stored = localStorage.getItem("membership_ab_variant");
+      if (stored === "Calculator") {
+        assigned = true;
+      } else if (stored === "No Calculator") {
+        assigned = false;
+      } else {
+        assigned = Math.random() < 0.5;
+        localStorage.setItem("membership_ab_variant", assigned ? "Calculator" : "No Calculator");
+      }
+    }
 
-    const assigned = Math.random() < 0.5;
-    localStorage.setItem("membership_ab_variant", assigned ? "Calculator" : "No Calculator");
-    return assigned;
-  });
+    setShowCalculator(assigned);
 
-  useEffect(() => {
     if (typeof window.plausible !== "undefined") {
       window.plausible("Membership Page", {
         props: {
-          membership_variant: showCalculator ? "Calculator" : "No Calculator",
+          membership_variant: assigned ? "Calculator" : "No Calculator",
         },
       });
     }
-  }, [showCalculator]);
+  }, []);
 
   return (
     <div>

src/layouts/HomeLayout.astro

@@ -12,25 +12,35 @@ interface Props {
   description?: string;
   image?: string;
   noindex?: boolean;
+  canonicalUrl?: string;
 }
 
 const {
   title,
   description = "T4P is an incubator for Palestine advocacy projects.",
   image = "https://techforpalestine.org/t4p-social-logo.png",
   noindex = false,
+  canonicalUrl: canonicalUrlOverride,
 } = Astro.props;
 
 const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
 
-const canonicalUrl = new URL(
-  Astro.url.pathname,
-  Astro.site || "https://techforpalestine.org"
-).toString();
+// Site-wide internal links never use a trailing slash, so the canonical tag
+// shouldn't either — otherwise /page and /page/ resolve to the same content
+// with two different self-referential canonicals.
+const normalizedPathname =
+  Astro.url.pathname.length > 1 && Astro.url.pathname.endsWith("/")
+    ? Astro.url.pathname.slice(0, -1)
+    : Astro.url.pathname;
+
+const canonicalUrl =
+  canonicalUrlOverride ||
+  new URL(normalizedPathname, Astro.site || "https://techforpalestine.org").toString();
 
 const organizationSchema = {
   "@context": "https://schema.org",
   "@type": "NonprofitOrganization",
+  "@id": "https://techforpalestine.org/#organization",
   name: "Tech for Palestine",
   url: "https://techforpalestine.org",
   logo: "https://techforpalestine.org/t4p-social-logo.png",

src/pages/about-new.astro

@@ -12,9 +12,10 @@ const founderSchema = {
   "@type": "Person",
   name: "Paul Biggar",
   jobTitle: "Founder",
+  image: "https://techforpalestine.org/paul-biggar.webp",
   worksFor: {
     "@type": "NonprofitOrganization",
-    name: "Tech for Palestine",
+    "@id": "https://techforpalestine.org/#organization",
   },
   sameAs: ["https://blog.paulbiggar.com/", "https://circleci.com", "https://darklang.com"],
 };
@@ -45,7 +46,10 @@ const founderSchema = {
               >
             </h1>
             <p class="ts-body-large mb-4 max-w-[65ch] text-ink-secondary">
-              Technology should disrupt the status quo — not serve it.
+              <strong class="font-medium text-ink"
+                >Tech for Palestine is a 501(c)(3) nonprofit that incubates and scales tech and
+                advocacy projects for Palestinian liberation.</strong
+              > Technology should disrupt the status quo — not serve it.
             </p>
             <p class="ts-body-large mb-4 max-w-[65ch] text-ink-secondary">
               For decades, the narrative about Palestine has been shaped by selective historical

src/pages/contact-new.astro

@@ -15,9 +15,13 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
       type="application/ld+json"
       set:html={JSON.stringify({
         "@context": "https://schema.org",
-        "@type": "ContactPoint",
-        contactType: "customer support",
-        email: "contact@techforpalestine.org",
+        "@type": "NonprofitOrganization",
+        "@id": "https://techforpalestine.org/#organization",
+        contactPoint: {
+          "@type": "ContactPoint",
+          contactType: "customer support",
+          email: "contact@techforpalestine.org",
+        },
       })}
     />
   </Fragment>
@@ -30,11 +34,17 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
           <h1 class="ts-editorial mb-6 text-ink">Contact Us</h1>
           <p class="ts-body max-w-[65ch] text-ink-secondary">
             Have a question, media inquiry, or want to request an endorsement? We'd love to hear
-            from you.
+            from you. Tech for Palestine is a volunteer-powered 501(c)(3) nonprofit, so most inboxes
+            below are staffed part-time — we aim to respond to general and media inquiries within
+            5-7 business days, and endorsement requests follow the same timeline. If your question
+            is about how to get involved, donate, or join the Incubator, check our <a
+              href="/faq-new"
+              class="text-brand underline hover:text-brand-hover">FAQ</a
+            > first — it covers the most common questions we receive.
           </p>
         </div>
 
-        <div class="grid grid-cols-1 gap-8 sm:grid-cols-3">
+        <div class="grid grid-cols-1 gap-8 sm:grid-cols-2 lg:grid-cols-4">
           <div class="page-animate rounded-xl border border-butter bg-cream p-8">
             <div class="mb-4 inline-flex h-12 w-12 items-center justify-center rounded-lg bg-sand">
               <svg
@@ -54,7 +64,9 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
             </div>
             <h2 class="ts-heading mb-2 text-ink">General Questions</h2>
             <p class="ts-body-small mb-4 text-ink-secondary">
-              For general inquiries about Tech for Palestine, our projects, or how to get involved.
+              For general inquiries about Tech for Palestine, our Incubator projects, membership,
+              volunteering, or how to get involved. This is also the right inbox for accessibility
+              requests or if you're not sure which team to reach.
             </p>
             <a
               href="mailto:contact@techforpalestine.org"
@@ -83,8 +95,9 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
             </div>
             <h2 class="ts-heading mb-2 text-ink">Media &amp; Press</h2>
             <p class="ts-body-small mb-4 text-ink-secondary">
-              Journalists and media professionals can find press resources and contact information
-              on our media page.
+              Journalists and media professionals can find our press kit, past coverage, and
+              interview contact information on our media page. For time-sensitive press inquiries,
+              mention your deadline in the subject line.
             </p>
             <a
               href="/media-new"
@@ -113,8 +126,8 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
             </div>
             <h2 class="ts-heading mb-2 text-ink">Endorsements</h2>
             <p class="ts-body-small mb-4 text-ink-secondary">
-              Seeking a T4P endorsement for your campaign or organization? Learn what we look for
-              and submit a request.
+              Seeking a T4P endorsement for your campaign or organization? We review requests within
+              5-7 days — learn what we look for and submit a request.
             </p>
             <a
               href="/endorsements-new"
@@ -123,7 +136,60 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
               Request an endorsement &rarr;
             </a>
           </div>
+
+          <div class="page-animate rounded-xl border border-butter bg-cream p-8">
+            <div class="mb-4 inline-flex h-12 w-12 items-center justify-center rounded-lg bg-sand">
+              <svg
+                xmlns="http://www.w3.org/2000/svg"
+                fill="none"
+                viewBox="0 0 24 24"
+                stroke-width="1.5"
+                stroke="currentColor"
+                class="h-6 w-6 text-brand"
+              >
+                <path
+                  stroke-linecap="round"
+                  stroke-linejoin="round"
+                  d="M15 10.5a3 3 0 11-6 0 3 3 0 016 0z"></path>
+                <path
+                  stroke-linecap="round"
+                  stroke-linejoin="round"
+                  d="M19.5 10.5c0 7.142-7.5 11.25-7.5 11.25S4.5 17.642 4.5 10.5a7.5 7.5 0 1115 0z"
+                ></path>
+              </svg>
+            </div>
+            <h2 class="ts-heading mb-2 text-ink">Registered Address</h2>
+            <p class="ts-body-small mb-4 text-ink-secondary">
+              Tech for Palestine is a registered 501(c)(3) nonprofit (EIN 99-3441367). Our full
+              financial and legal details are on our <a
+                href="/legal-new"
+                class="text-brand underline hover:text-brand-hover">Legal &amp; Financial Notice</a
+              > page.
+            </p>
+            <p class="ts-body font-medium text-ink">
+              548 Market St #266950, San Francisco, CA 94104-5401, US
+            </p>
+          </div>
         </div>
+
+        <p class="page-animate ts-body-small mt-10 max-w-[65ch] text-ink-secondary">
+          Prefer social media? We're active on <a
+            href="https://www.instagram.com/techforpalestine"
+            class="text-brand underline hover:text-brand-hover"
+            target="_blank"
+            rel="noopener noreferrer">Instagram</a
+          >, <a
+            href="https://twitter.com/tech4palestine"
+            class="text-brand underline hover:text-brand-hover"
+            target="_blank"
+            rel="noopener noreferrer">X/Twitter</a
+          >, and <a
+            href="https://www.linkedin.com/company/techforpalestine/"
+            class="text-brand underline hover:text-brand-hover"
+            target="_blank"
+            rel="noopener noreferrer">LinkedIn</a
+          >, though email remains the fastest way to reach the right team.
+        </p>
       </div>
     </section>
   </main>

src/pages/donate-2-new.astro

@@ -9,17 +9,18 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
 ---
 
 <HomeLayout
-  title="Donate (Alternate Form) | Tech for Palestine"
-  description="Support Tech for Palestine. Your donation helps us hire professionals, strengthen existing projects, and launch new initiatives for a free Palestine."
+  title="Support Our Work | Tech for Palestine"
+  description="Alternate donation form for Tech for Palestine. Use this page if the primary donate form doesn't load in your browser."
   noindex={true}
+  canonicalUrl="https://techforpalestine.org/donate"
 >
   <Fragment slot="head">
     <script
       type="application/ld+json"
       set:html={JSON.stringify({
         "@context": "https://schema.org",
         "@type": "NonprofitOrganization",
-        name: "Tech for Palestine",
+        "@id": "https://techforpalestine.org/#organization",
         potentialAction: {
           "@type": "DonateAction",
           name: "Donate to Tech for Palestine",