feat(seo): SEO/GEO/AEO audit fixes for -new draft pages#505
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…meLayout Adds NonprofitOrganization JSON-LD (EIN, address, sameAs social links) so every -new draft page and 404 gets machine-readable entity data, and a noindex prop so draft pages can opt out of indexing via robots meta.
Repo-wide whitespace/line-wrap normalization from a full pnpm format run, incidental to the SEO/GEO/AEO audit-fix branch. No logic changes.
Applies the fixes identified in the full audit of the 23 unpublished
"-new" redesign pages (index-new excluded):
- noindex={true} on every page (drafts aren't in the sitemap but were
discoverable via internal cross-linking with no robots signal)
- FAQPage, HowTo, Event, Person, ItemList, ContactPoint, and WebPage
JSON-LD schema added wherever real, already-rendered content exists
to back it — no fabricated data
- Converted client:only="react" islands to client:load with
server-fetched props on faq-new, ideas-new, events-new, projects-new,
london-gathering-new, and the FAQ portion of membership-new, so
primary content (FAQs, ideas, events, incubator projects, speakers/
agenda) is now present in server-rendered HTML instead of hidden
from crawlers and AI fetchers. membership-new's dues calculator
stays client:only (reads localStorage synchronously for an A/B
test; unsafe to SSR without a separate refactor).
- Un-obfuscated the contact-new email so it's a real server-rendered
mailto: link instead of JS-injected
- Fixed the volunteer-new/get-involved-new duplicate <title> collision
- Confirmed donate-new/donate-2-new are intentionally paired (donate-new
links to donate-2-new as an explicit fallback), not an accidental
duplicate; retitled and documented the relationship
- home-new intentionally left untouched: confirmed via localStorage
A/B-test flag + Plausible event that it's a live experiment, not an
orphan draft — any SEO changes there need a product/analytics call
Site-wide NonprofitOrganization schema and the noindex prop itself
were added to HomeLayout.astro in a prior commit on this branch.
Deploying website with
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| Latest commit: |
16258cb
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| Status: | ✅ Deploy successful! |
| Preview URL: | https://9b760049.website-aun.pages.dev |
| Branch Preview URL: | https://seo-geo-aeo-new-pages-audit.website-aun.pages.dev |
Fixes issues found in the full SEO/GEO/AEO audit of the -new page set: - correct london-gathering-new's Event schema (EventScheduled -> EventCompleted) now that the event has concluded - add missing noindex to home-new and endorsements-new for consistency with every other -new page - add FAQPage schema to endorsements-new's existing FAQ content - give faq-new a static fallback so FAQ content/schema survive a failed Notion fetch instead of silently disappearing - add HowTo schema to mentorship-new, matching the pattern already used on volunteer-new and incubator-new - add WebPage schema + last-updated date to legal-new, matching terms-new/privacy-policy-new - rebrand thin/generic titles (FAQ, Events, Membership, Team & Board, T4P Incubator, Mentorship) and trim over-length meta descriptions - add EIN disclosure to donate-2-new for parity with donate-new - reframe a couple of declarative H2s as questions for AEO snippet eligibility
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Summary
Implements the fixes identified in a full SEO/GEO/AEO source-code audit of the 23 unpublished
-newredesign pages (index-newexcluded — different layout, not in scope). See the report generated during the audit for full page-by-page scores and findings.HomeLayout.astro): added aNonprofitOrganizationJSON-LD block (EIN, address,sameAssocial links) that now auto-propagates to every-newpage and404; added anoindexprop so draft pages can opt out of indexing via<meta name="robots">.-newpage:noindex={true}applied — these are unpublished drafts, excluded from the sitemap but previously discoverable via extensive internal cross-linking with zero robots signal.FAQPage(faq-new, membership-new),HowTo(incubator-new, volunteer-new),Event(events-new, london-gathering-new),Person(team-new, e4p-new),ItemList(projects-new, tools-new, help/hire-new),ContactPoint(contact-new),WebPage(privacy-policy-new, terms-new), presssubjectOf(media-new).faq-new,ideas-new,events-new,projects-new,london-gathering-new, and membership-new's FAQ section switched fromclient:only="react"toclient:loadwith server-fetched props, so primary content (FAQs, ideas, events, incubator projects, speakers/agenda) is now present in server-rendered HTML instead of invisible to crawlers and AI answer engines.membership-new's dues calculator intentionally staysclient:only— it readslocalStoragesynchronously for an A/B test and isn't safe to SSR without a separate refactor.mailto:link.volunteer-newno longer sharesget-involved-new's exact<title>.localStorageA/B-test flag and Plausible event that it's a live experiment, not an orphan draft. Any SEO changes there need a product/analytics-owner decision first.A separate
chorecommit applies incidental repo-wide prettier formatting picked up while runningpnpm formatduring this work — whitespace/line-wrap only, no logic changes.Test plan
pnpm check— 0 errors, 0 warningsPROJECTHUB_API_KEY/sanitizeUrlpattern from/api/projects.ts)-newpage in a preview deploy (not yet done — these are draft/unpublished pages)home-new's A/B test isn't affected (no changes made to this file, but worth a sanity check)