Add utm_content to the plugins-page upgrade link#3144
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The 'Upgrade to Pro' / 'Renew' link on the WP Plugins page routes through utm_campaign=plugin-row with no utm_content, so GA can't separate new-upgrade intent from renewal intent on a link that converts at 3.6%. Tag it 'upgrade' or 'renew' to match the existing form-templates convention; applies to both the Sales-API CTA and the default upgrade link. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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| Analyzer | Status | Updated (UTC) | Details |
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| PHP |  |
Jun 16, 2026 1:23p.m. | Review ↗ |
| JavaScript | |
Jun 16, 2026 1:23p.m. | Review ↗ |
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Crabcyborg
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Jun 16, 2026
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I made some small tweaks but I think we can merge this now.
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What
Adds
utm_contentto the "Upgrade to Pro" / "Renew" link on the WP Plugins page row.Why
This link routes through
utm_campaign=plugin-rowwith noutm_content. It converts well (~3.6%) but GA can't separate new-upgrade intent from renewal intent — and the label itself already switches between "Upgrade to Pro" and "Renew" based on license state, so the two are genuinely different funnels collapsed into one campaign.Change
Captures the license-expired check once (
$is_expired) and tags the linkreneworupgradeaccordingly — matching the existingcontent => 'upgrade' / 'renew'convention inFrmFormTemplatesController. Applies to both branches: the Sales-API CTA link (maybe_add_missing_utm) and the default upgrade link.utm_campaign=plugin-rowis unchanged; this only addsutm_content. No behavioral change.🤖 Generated with Claude Code