I enjoy using data to understand customer behavior, business performance, and operational problems.
I work with SQL, Python, Power BI, and Excel to turn messy datasets into clear insights that support better decisions. My focus is not just building dashboards — I like understanding why numbers change and what businesses should do next.
- Customer retention & churn analysis
- Revenue and sales performance analysis
- Business KPI tracking & reporting
- Customer behavior and segmentation
- Operational and business performance analysis
- Data cleaning, analysis, and visualization
Analytics & BI
- SQL
- Power BI (DAX, Power Query)
- Excel (Pivot Tables, Lookup Functions, Dashboards)
Python
- Pandas
- NumPy
- Matplotlib
Business Problem: High customer drop-off after first purchase and revenue concentration risk.
What I did:
- Analyzed customer retention behavior and repeat purchase trends
- Identified customer drop-off patterns affecting growth
- Investigated revenue concentration risk across customer segments
- Built KPI dashboards to track business performance
Key Outcome: Found major customer retention gaps and identified revenue dependency on a small customer segment, helping prioritize retention-focused strategies.
Business Problem: Revenue dependency on a small group of customers increases churn risk.
What I did:
- Analyzed customer-level revenue contribution
- Identified high-value customers at risk of churn
- Explored churn patterns and business impact
- Created visual analysis to support retention strategies
Key Outcome: Highlighted revenue concentration risk and surfaced opportunities to reduce customer loss and improve recurring revenue stability.
Business Problem: Understand revenue trends, product performance, and customer purchasing behavior.
What I did:
- Analyzed sales trends and business KPIs
- Built dashboards for performance tracking
- Identified top-performing segments and areas of decline
- Generated business recommendations based on trends
- Improving SQL and Python for analytics
- Building business-focused data projects with measurable insights
- Strengthening problem-solving and KPI analysis skills
- Preparing for Data Analyst opportunities
- Business-focused analytics projects
- SQL analysis and case studies
- Power BI dashboards
- Python data analysis notebooks
- Real-world business problem solving
📧 Email: shrutikhandelwal1213@gmail.com 💼 LinkedIn: [https://www.linkedin.com/in/shruti-khandelwal-05a61b2b4] 💻 GitHub: [https://github.com/Shruti-131202]
Always open to connecting with people working in analytics, business intelligence, and data-driven problem solving.