Production-ready Claude Agent Skills for social media managers, paired with the Planable MCP server. Each skill is a packaged instruction set Claude loads automatically when relevant — turning Planable data (companies, pages, posts, approvals, comments, media, analytics) into a finished SMM deliverable: post batches, approval roundups, performance reports, content calendar audits, cross-client overviews, and content pattern analysis.
These skills follow Anthropic's Agent Skills spec: each SKILL.md has YAML frontmatter that tells Claude when to use it, and the body is loaded only when triggered (progressive disclosure).
| Skill | What it produces | Primary triggers |
|---|---|---|
| draft-post-batch | Platform-adapted draft posts created directly in Planable from a brief, with preview before commit, varied hooks, and validation flags | "draft posts", "write 5 LinkedIn posts", "create a post batch" |
| pending-approvals-roundup | Single roundup of every post awaiting sign-off across all client workspaces, with 48h-deadline posts called out and publishing errors flagged separately | "what's pending approval", "approval queue", "what needs sign-off" |
| monthly-performance-summary | Client-ready HTML report from Planable analytics or any CSV export — KPI cards, per-platform breakdowns, top 5 posts, what worked / what to watch | "monthly report", "performance summary", "client report" |
| content-calendar-audit | This-week schedule mapped by day with approval status, draft/missing-date callouts, gap detection, and an offer to draft fill-in content | "what's going out this week", "calendar audit", "weekly planning" |
| cross-client-metrics-overview | Comparative table across every client/workspace ranked by engagement rate, impressions, or volume — with top performer, most improved, and engagement-drop flags | "compare clients", "agency overview", "cross-workspace metrics" |
| content-pattern-intelligence | 2–4 named recurring patterns per lens (engagement, impressions, engagement rate) with real post examples and specific hypotheses to test next | "what's working", "content patterns", "what should I test next" |
Two skills work without a Planable account by accepting a CSV export from any analytics tool: monthly-performance-summary and content-pattern-intelligence.
This repo doubles as a Claude Code plugin marketplace. Installing the planable-smm plugin registers all six skills and auto-configures the Planable remote MCP server in one step.
/plugin marketplace add Planable/smm-skills
/plugin install planable-smm@planableSkills appear under the planable-smm namespace — e.g. /planable-smm:draft-post-batch. Or just describe what you want ("draft 5 LinkedIn posts for Acme", "what's pending approval") and Claude picks the right skill automatically based on its frontmatter. Update later with /plugin marketplace update planable.
If you use Cowork in Claude Desktop, install via the UI:
- Open Customize in the sidebar.
- Click Personal plugin → + Create plugin.
- Click Add marketplace and enter
Planable/smm-skills. - Install
planable-smmonce the marketplace loads.
The Planable remote MCP (https://mcp.planable.io/mcp) auto-registers when you install the plugin — there's no separate claude mcp add step. On your first session, run /mcp and sign in via OAuth. No API token to manage.
If you don't have a Planable account yet, sign up — a Team plan (or higher) is required for MCP access.
The plugin format is Claude Code / Desktop only. If you use Claude.ai projects instead, attach the individual SKILL.md files (or a zip of the skills/ folder) to a Project — see Anthropic's Agent Skills docs. You'll also need to connect the Planable MCP server separately via your Claude.ai integrations.
A typical agency week:
pending-approvals-roundupMonday morning — clear the queue.content-calendar-audit— see what's going out this week.draft-post-batch— fill any gaps.- End-of-month:
monthly-performance-summaryper client +cross-client-metrics-overviewfor the agency view. - Quarterly:
content-pattern-intelligence— set hypotheses for the next batch.
- Claude plan: Pro, Max, or Teams (Skills are not available on free tier).
- Planable plan: MCP access on Team plan or higher. Analytics add-on required for the analytics columns in
cross-client-metrics-overviewand the Planable mode ofmonthly-performance-summary/content-pattern-intelligence. - Permissions: Skills inherit the connected user's Planable permissions.
- Drafts only:
draft-post-batchcreates drafts; nothing publishes to social platforms without explicit user action in Planable.
- Planable: https://planable.io
- Planable remote MCP: https://mcp.planable.io/mcp
- Planable MCP help: https://help.planable.io/hc/en-us/articles/27538577098780-How-to-connect-Planable-MCP-to-your-AI-tools
- Anthropic Agent Skills spec: https://platform.claude.com/docs/en/agents-and-tools/agent-skills/overview
MIT. See LICENSE.
Bug reports and improvements welcome. Open an issue with the skill name, the input, and the unexpected output.