Manager Online Marketing & CRM at ergoflix Group. I run the technical side of marketing and customer data — Salesforce platform work, the integrations between CRM, marketing automation and telephony, plus the web presence and tracking that feed them.
Ten years of web development behind it, so most of what I plan I can also build: Lightning Web Components and Apex on the CRM side, WordPress and PHP on the web side, TypeScript for tooling. Increasingly that includes LLM integrations — Claude in production workflows, and MCP servers that give agents controlled access to business systems.
Open To — collaboration on MCP and LLM tooling · Salesforce integration and automation topics · exchange on CRM and marketing automation architecture
| Languages |  |
| Frontend & CMS |     |
| Design & Video |      |
| Developer Tools | |
| CRM & Platform |              |
| AI |         |
| Advertising |          |
| Analytics & Tracking |          |
| SEO |      |
| Consent & Commerce |     |
| Workflow |        |
| Domain | Proficiency | Details |
|---|---|---|
| LLM Application Engineering | Advanced |
Production integrations against the Claude API — prompt design, structured output, server-side cooldowns and daily caps to keep cost predictable |
| Agent Tooling & MCP | Advanced |
MCP servers in TypeScript that expose enterprise systems as typed, permission-scoped tools for LLM agents |
| AI in CRM Workflows | Advanced |
LLM-generated record summaries surfaced natively in Salesforce via Named Credentials, with GDPR gating and field-level access control |
| Prompt Engineering | Advanced |
Instruction design for deterministic business output — extraction, classification, summarisation, multilingual DE/FR/EN |
Present
Responsible for the technical layer between marketing, sales and the systems behind them — Salesforce, marketing automation, web presence and tracking.
- Salesforce platform work: Lightning Web Components, Apex, Flow automation, permission architecture, validated production deployments
- Integrations across marketing automation, telephony, HR and ERP, including error monitoring and data quality tooling
- LLM integrations in production — AI-generated record summaries in the CRM with cost guardrails and data protection gating
- Web and campaign delivery: WordPress/Oxygen landing pages, tracking architecture, consent management, conversion measurement
- Reporting: SOQL-based KPI reporting, GA4 and Looker Studio analysis
Salesforce Apex LWC Flow TypeScript PHP Python Make.com Brevo GA4 Google Ads WordPress
Anthropic Education
All issued April 2026
Google Skillshop
Issued April 2026 · valid through April 2027
HubSpot Academy
learning:
- Salesforce platform depth: async patterns, scalable permission design
- Agentic workflows: tool use, evaluation, guardrails
building:
- MCP servers that expose business systems to LLM agents safely
- AI-assisted workflows inside CRM records
- Tracking and consent architecture that survives audits
exploring:
- Cost and latency engineering for production LLM features
- Privacy-preserving measurement and server-side tracking
"Systems earn trust in the edge cases, not the demo."
