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FATIMA-FARMAN/README.md

Fatima Farman

Senior Product Analyst — BNPL Checkout & Fintech Analytics

I build analytics pipelines that track money moving through checkout funnels, score merchant performance, and surface customer risk signals. My work sits at the intersection of analytics engineering and product — translating raw transaction data into decisions.


Stack

Layer Tools
Transformation dbt · SQL · BigQuery · DuckDB
Orchestration Airflow
Analysis & Stats Python · Statsmodels · Scipy
Visualization Looker Studio · Tableau · Amplitude

Selected Work

fintech-bnpl-analytics Checkout funnel tracking, merchant performance scoring, and customer risk models across $9.1M GMV. 128+ automated dbt tests across 30+ models.

superapp-lifecycle-analytics Customer lifecycle, retention cohorts, and churn prediction — $68.2M GMV, 224K+ transactions.

analytics-domain-ownership dbt + BigQuery portfolio with data contracts, CI/CD, cost-aware modeling, and automated quality gates.

people-analytics-dbt-bigquery End-to-end People Analytics domain on BigQuery — hiring funnel KPIs, staging → marts, Airflow orchestration.

fraud-detection-project End-to-end fraud detection pipeline using Isolation Forest + SQL analytics + Python reporting.


Credentials

  • University of Pennsylvania — People, Customer, Operations & Accounting Analytics
  • Google Cloud Professional Data Engineer (in progress)

GitHub Activity

GitHub Stats

Top Languages


Currently open to remote roles · UAE · KSA · Europe

LinkedIn · fatimafarman.fc@gmail.com

Pinned Loading

  1. fintech-bnpl-analytics fintech-bnpl-analytics Public

    BNPL checkout funnel analytics — purchase flow conversion, merchant performance, customer risk scoring, A/B testing framework. dbt + DuckDB + BigQuery + Airflow

    SQL 1

  2. analytics-domain-ownership analytics-domain-ownership Public

    Analytics domain portfolio: dbt + BigQuery + Airflow with data contracts, CI, lineage, cost-aware modeling, and automated quality gates

    Python 2

  3. superapp-lifecycle-analytics superapp-lifecycle-analytics Public

    Product analytics for FinTech SuperApp — activation funnel, D7/D30 retention cohorts, churn prediction, loyalty scoring. $68.2M GMV across 224K+ transactions with dbt and Airflow

    Python 1

  4. bnpl-checkout-analytics bnpl-checkout-analytics Public

    BNPL checkout funnel analytics: dbt + BigQuery models for conversion rates, credit approval, and GMV tracking

  5. credit-card-loyalty-analysis credit-card-loyalty-analysis Public archive

    Fintech analytics project exploring customer segmentation and repayment behavior using real credit card usage data. Includes SQL scripts, Python notebooks, visuals, and a clean white business-style…

    SQL 1

  6. people-analytics-dbt-bigquery people-analytics-dbt-bigquery Public archive

    People Analytics dbt domain on BigQuery with Airflow orchestration — hiring funnel KPIs, staging→marts, automated tests

    Python 1