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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<title>SelfEmployed.app — From displaced to independently earning</title>
<meta name="description" content="Self-employment is becoming the new fallback plan. SelfEmployed.app turns your work history into a real transition plan in under ten minutes — displacement risk, three viable solo paths, a productized first offer, a 90-day plan, and your first 25 prospects." />
<link rel="canonical" href="https://selfemployed.app/" />
<meta name="theme-color" content="#FBFAF6" />
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<meta property="og:type" content="website" />
<meta property="og:site_name" content="SelfEmployed.app" />
<meta property="og:url" content="https://selfemployed.app/" />
<meta property="og:title" content="SelfEmployed.app — From displaced to independently earning" />
<meta property="og:description" content="Self-employment is becoming the new fallback plan. Make it an actual plan. A real, personalized transition plan in under ten minutes." />
<meta property="og:image" content="https://selfemployed.app/og.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta property="og:image:alt" content="Self-employment is becoming the new fallback plan. Make it an actual plan." />
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<meta name="twitter:title" content="SelfEmployed.app — From displaced to independently earning" />
<meta name="twitter:description" content="Self-employment is becoming the new fallback plan. Make it an actual plan. A real, personalized transition plan in under ten minutes." />
<meta name="twitter:image" content="https://selfemployed.app/og.png" />
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<script type="module">
import React, { useState, useEffect, useRef } from 'react';
import { createRoot } from 'react-dom/client';
import {
ArrowRight, ArrowLeft, ArrowUpRight, Check, X, ChevronRight, ChevronDown,
FileText, Briefcase, Compass, Target, Wallet, Calendar, Mail, Phone,
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Search, Loader2, BookOpen, Pen, Coffee, MessageSquare, BadgeCheck, CircleDot,
ChevronUp, Link as LinkIcon, Bell, Copy, Download,
} from 'lucide-react';
const e = React.createElement;
// ─────────────────────────────────────────────────────────────────
// PERSONAS — the 4 demo profiles that show the horizontal range
// ─────────────────────────────────────────────────────────────────
const PERSONAS = {
sarah: {
id: 'sarah',
name: 'Sarah Chen',
age: 33,
location: 'Austin, TX',
last_role: 'Senior CX Manager',
last_company: 'Mid-size B2B SaaS (Series C)',
tenure: '8 years in customer support, last 4 in leadership',
situation: 'Laid off 6 weeks ago after a 22% RIF that hit the support org hardest.',
income_goal: '$5,000 / month within 90 days',
hours: '30+ hours/week',
risk: 'Moderate — has 4 months of runway',
resume_snippet: `Senior Customer Experience Manager — Helix Software (2022–2026)
• Built and led 14-person support team across 3 time zones
• Designed AI-assisted triage that cut median response time from 14h to 2.3h
• Owned NPS program; lifted from 38 to 61 over 18 months
• Liaison with Product on UX issues surfaced through tickets
Earlier: Support Lead → Senior Support Specialist (Helix, Asana, Zendesk partner) — 2018–2022`,
risk_profile: {
level: 'Moderate',
color: 'amber',
commoditizing: [
'First-touch ticket response (most modern helpdesks now ship AI deflection)',
'Macro/template writing — LLMs do this in seconds',
'Routine triage and tagging',
],
defensible: [
'Designing the human-AI handoff inside a support org (you\'ve done it, most companies haven\'t)',
'Translating product friction into roadmap input — pattern recognition AI can\'t fake',
'Calibrating tone and escalation judgment for high-trust accounts',
],
note: 'You\'re not being replaced by AI. You\'re being replaced by people who already know how to deploy AI inside support. That\'s the exact skill you have.',
},
three_paths: [
{
title: 'AI-enabled CX automation consultant',
tag: 'Best fit',
fit: 92,
pitch: 'You install AI-assisted support workflows for small service businesses that don\'t have an ops person. Medspas, dental groups, home services, multi-location franchises.',
why: 'You\'ve done exactly this at scale and the buyer market is non-technical — they need someone who speaks support, not engineering.',
market: '~2.1M U.S. SMBs in target verticals; near-zero competition under $5k.',
},
{
title: 'Support ops fractional for Series A–B SaaS',
tag: 'Adjacent',
fit: 78,
pitch: 'Build and document support orgs for startups that have outgrown a founder-led queue but don\'t need a full-time VP yet.',
why: 'Higher-trust sale, longer cycle, larger contracts ($4–8k/mo). Your network here is your former peers.',
market: 'Smaller pool but warm: ~3,800 U.S. SaaS companies in the right stage.',
},
{
title: 'CX teardown content + paid newsletter',
tag: 'Long bet',
fit: 64,
pitch: 'Public CX audits of well-known brands\' support experiences, monetized through sponsorship and an audience-driven consultancy.',
why: 'Lower direct revenue early; durable distribution if it works.',
market: 'Saturated medium, but no dominant voice in CX teardowns specifically.',
},
],
recommended_offer: {
name: 'The Missed-Call Recovery Setup',
tagline: 'For local service businesses with phone-heavy intake',
price: '$1,500 setup + $250/mo monitoring',
duration: '7 business days',
deliverables: [
'AI-answered after-hours line with intelligent intake',
'Missed-call SMS recovery with booking link',
'Internal handoff workflow into existing scheduling tool',
'Weekly missed-revenue report for the owner',
'30-day post-launch tuning',
],
outcome_promise: 'Recover 60–80% of after-hours and missed calls. For a typical medspa, that\'s ~$8,000/month in new bookings within 60 days.',
why_this_offer:
'Specific. Painful. Measurable. The buyer\'s pain has a dollar sign on it already — every missed call is a known lost booking. You\'re not selling "AI." You\'re selling recovered revenue.',
target_customer: 'Owner-operated medspas, dental practices, home services (HVAC/plumbing), multi-location chiropractors. 1–3 locations. $500k–$3M annual revenue. No internal ops or marketing hire.',
unit_math: {
clients_for_5k: 4,
path: 'Land 6 setups → 4 stick on monthly retainer → $1k MRR + 1 new setup/month',
},
},
ninety_day_plan: [
{
weeks: 'Weeks 1–2',
title: 'Build the demo',
actions: [
'Set up a working AI-answer + SMS recovery demo on your own number',
'Record a 2-minute Loom showing the demo end-to-end',
'Write the one-page landing site (sarahchencx.com or similar)',
'Draft the discovery-call script — 8 questions max',
'Build a 200-business prospect list in Austin (medspas + dental + home services)',
],
},
{
weeks: 'Weeks 3–6',
title: 'First pilot, first paid client',
actions: [
'Offer 3 free pilots in exchange for case-study rights and a video testimonial',
'Send 30 cold emails / week + 20 cold calls / week. Track replies.',
'Run pilots in week 3–4. Document everything. Take metrics screenshots.',
'Week 5: convert one pilot to paid retainer. Use the case study to close paid clients 1 and 2.',
'Set up Stripe payment link + simple SOW template',
],
},
{
weeks: 'Weeks 7–12',
title: 'Repeatable',
actions: [
'Goal: 6 paid setups complete, 4 on monthly retainer ($5k+ MRR)',
'Productize delivery — a checklist + 4-call sequence anyone could run',
'Start collecting referrals at month 2 (every happy client = 2 warm intros)',
'Decide: stay solo at $8–12k/month, or hire a delivery contractor and scale',
],
},
],
first_prospects: [
{ name: 'Aria Medspa', kind: 'Medspa', loc: 'Austin, TX', signal: 'Voicemail at 5:42pm Wednesday — no response by Friday' },
{ name: 'Bright Smile Dental', kind: 'Dental', loc: 'Cedar Park, TX', signal: '3 locations, no after-hours coverage on website' },
{ name: 'TexFlow Plumbing', kind: 'Home services', loc: 'Round Rock, TX', signal: 'Google Business reviews mention "couldn\'t get ahold of anyone"' },
{ name: 'Lake Hills Chiropractic', kind: 'Health', loc: 'Austin, TX', signal: 'Solo practitioner, no booking system on site' },
{ name: 'Glow Aesthetic Clinic', kind: 'Medspa', loc: 'Round Rock, TX', signal: 'Active on Instagram but call goes to receptionist with no overflow' },
],
first_5_actions: [
'Reserve sarahchencx.com (cost: $12)',
'Set up a Twilio number + simple AI answer script (you\'ve seen this; you can do it in 90 min)',
'Write the 1-page site copy — pain, solution, outcome, price, contact',
'Build a Google Sheet of 50 prospect businesses with phone, owner name, website',
'Send your first 5 emails today — to friends-of-friends only, asking for one warm intro each',
],
financial_target: {
monthly_goal: 5000,
avg_setup_price: 1500,
avg_retainer_price: 250,
time_to_first_dollar: '21 days',
breakeven_clients: 4,
},
},
marcus: {
id: 'marcus',
name: 'Marcus Rivera',
age: 38,
location: 'Brooklyn, NY',
last_role: 'Senior Technical Recruiter',
last_company: 'Late-stage AI startup',
tenure: '11 years in tech recruiting, last 5 closing senior engineers',
situation: 'Quit 8 weeks ago after the third reorg in a year. Burned out, not displaced — but tech recruiting is contracting and he\'s seen too many friends laid off.',
income_goal: '$8,000 / month within 90 days',
hours: '25–30 hours/week',
risk: 'Lower — partner has stable income',
resume_snippet: `Senior Technical Recruiter — Pylon AI (2022–2026)
• Closed 47 senior+ engineering hires across infra, ML, and frontend
• Built referral program that became 38% of pipeline
• Owned EVP and salary banding calibration for technical roles
Earlier: Tech Recruiter → Sourcer at Stripe, Asana, and two early-stage co's — 2014–2022`,
risk_profile: {
level: 'Elevated',
color: 'rose',
commoditizing: [
'Initial sourcing — LinkedIn Recruiter + LLM filters now do this in minutes',
'Outreach copy — AI writes 60% of cold messages already',
'Resume screening at volume',
],
defensible: [
'Closing — the conversational judgment to move a candidate from interested to signed',
'Calibration with hiring managers when their bar is unclear or wrong',
'Network — 11 years of relationships nobody can scrape',
],
note: 'Recruiting is contracting AND being commoditized. The pure-volume sourcer role is going away. The closing-and-calibration role is going to fractional.',
},
three_paths: [
{
title: 'Fractional hiring partner for seed/Series A startups',
tag: 'Best fit',
fit: 89,
pitch: 'You are the hiring function for 2–3 startups at a time who need senior hires but can\'t justify a full-time recruiter yet.',
why: 'You have the network, the closing skill, and the calibration instinct. The buyer (founders) is reachable, and the spend is justified by one bad hire avoided.',
market: '~12,000 U.S. startups in target stage actively hiring senior IC roles.',
},
{
title: 'Productized senior-engineering hire (one role, fixed fee)',
tag: 'Adjacent',
fit: 75,
pitch: 'Fixed-price "Senior Eng Hire in 60 Days" engagements at $25k/role. Quality over volume.',
why: 'Cleaner deliverable, easier to sell, doesn\'t require retainer commitment from buyer.',
market: 'Same buyer pool; different commercial wrapper.',
},
{
title: 'Recruiter operating system (paid newsletter + tools)',
tag: 'Long bet',
fit: 58,
pitch: 'Train the next generation of recruiters in AI-assisted closing. Newsletter + cohort course + tool stack.',
why: 'Smaller TAM than you think; recruiters don\'t pay well for education. Defer.',
market: 'Niche — defer to year 2.',
},
],
recommended_offer: {
name: 'The Fractional Hiring Partner',
tagline: 'You hire when you need to. I am your hiring function the rest of the time.',
price: '$6,000/mo retainer per company (cap 2 hires/month) OR $25k fixed-fee per senior hire',
duration: 'Month-to-month retainer or per-hire',
deliverables: [
'Calibration sessions with hiring managers — sharpen the bar before sourcing',
'Sourced + screened pipeline (AI-assisted, hand-curated)',
'Closing strategy + comp guidance per candidate',
'Offer-stage advocacy and reference handoff',
'Weekly pipeline review with founder/lead',
],
outcome_promise: 'One signed senior engineer in 60 days, or 50% refund. Most clients hire 2–4 per quarter.',
why_this_offer:
'Founders hate recruiting and they hate agencies. A real partner who is in their Slack, knows their roadmap, and has personally hired this exact role 47 times is a different product than either.',
target_customer: 'Seed → Series A startups with 10–40 people, hiring 1–3 senior ICs/quarter. Founder is doing recruiting themselves and exhausted by it.',
unit_math: {
clients_for_5k: 1,
path: '1 retainer client at $6k = goal hit. 2 clients = comfortable. 3 = capacity limit.',
},
},
ninety_day_plan: [
{
weeks: 'Weeks 1–2',
title: 'Activate the network',
actions: [
'Personal message to 80 founders/hiring leads in your network — not a pitch, an update',
'Set up a simple one-page site + a 5-bullet "what I do now" Notion page to share',
'Draft the engagement memo (terms, deliverables, refund clause) as a Google Doc template',
'Pick 3 verticals you\'ll specialize in (e.g. AI infra, dev tools, fintech)',
],
},
{
weeks: 'Weeks 3–6',
title: 'First two clients',
actions: [
'15 founder coffees / video calls per week — explicitly ask "who do you know who\'s hiring senior eng and stressed about it?"',
'Convert first 1–2 retainer clients (week 4–5)',
'Run intake + calibration + first-week sourcing on week 1 of engagement — show value fast',
'Document the playbook as you go so it\'s repeatable',
],
},
{
weeks: 'Weeks 7–12',
title: 'Steady-state',
actions: [
'Target: 2 retainer clients + 1 active per-hire engagement at any given time',
'$8k–$12k/mo target hit',
'Quarterly hiring-trend memo to your network — keeps you top of mind',
'Decide whether to stay solo or build an apprentice model',
],
},
],
first_prospects: [
{ name: 'Anthropic alum founder, stealth AI infra co', kind: 'Series A', loc: 'SF', signal: 'Posted hiring 2 senior eng last week on X' },
{ name: 'Datadog alum, dev tools startup', kind: 'Seed', loc: 'NYC', signal: 'Personal friend; founder is doing recruiting solo' },
{ name: 'YC W26 batch — fintech infra', kind: 'Seed', loc: 'SF', signal: 'Just raised; no in-house recruiter' },
{ name: 'Mid-stage AI co-pilot company', kind: 'Series B', loc: 'NYC', signal: 'Had layoffs; now rebuilding eng team without internal recruiter' },
{ name: 'Climate tech, Series A', kind: 'Series A', loc: 'Remote', signal: 'Founder posted on LinkedIn about \"hiring exhaustion\"' },
],
first_5_actions: [
'Open a fresh notes doc and list 80 people in your network who hire',
'Write the "I\'m doing this now" update message — neutral, professional, one paragraph',
'Send the first 10 today. Track responses in a simple sheet.',
'Reserve your domain. Build the one-page Notion site tonight.',
'Block your calendar: 15 coffees/week for the next two weeks. That\'s the entire pipeline.',
],
financial_target: {
monthly_goal: 8000,
avg_setup_price: 25000,
avg_retainer_price: 6000,
time_to_first_dollar: '30 days',
breakeven_clients: 2,
},
},
priya: {
id: 'priya',
name: 'Priya Shah',
age: 31,
location: 'Remote (Chicago)',
last_role: 'Lifecycle Marketing Manager',
last_company: 'DTC e-commerce brand',
tenure: '7 years in marketing, last 4 in lifecycle/retention',
situation: 'Role compressed to half-time then eliminated. Three of her former colleagues started "fractional CMO" practices and she\'s skeptical of the crowded space.',
income_goal: '$6,000 / month within 90 days',
hours: '35 hours/week',
risk: 'Moderate — 3 months runway, no dependents',
resume_snippet: `Lifecycle Marketing Manager — Heron Goods (2022–2026)
• Owned the full email + SMS lifecycle for a $24M DTC apparel brand
• Lifted post-purchase LTV by 31% through win-back and replenishment flows
• Built and managed Klaviyo, Postscript, and Iterable instances
• Cross-functional with product, retention, and creative
Earlier: Email Marketing Specialist → Sr. Specialist at two DTC brands — 2019–2022`,
risk_profile: {
level: 'Moderate',
color: 'amber',
commoditizing: [
'Email copy generation (every brand is using AI for first drafts now)',
'Audience segmentation suggestions — Klaviyo and Iterable now bake this in',
'Campaign performance reporting',
],
defensible: [
'Lifecycle strategy — knowing which flows to build first and why',
'Brand voice judgment — keeping emails on-brand while AI assists',
'Retention math — knowing whether a 9% lift is worth the build',
],
note: 'You\'re right that "fractional CMO" is crowded. The opportunity is to be specific: lifecycle, not generalist. Most "fractional CMOs" are former growth or content people pretending they know retention. You actually do.',
},
three_paths: [
{
title: 'Productized lifecycle marketing for DTC brands',
tag: 'Best fit',
fit: 88,
pitch: 'You install the "lifecycle backbone" — welcome series, post-purchase, win-back, replenishment — for $8–15M DTC brands in 30 days. No retainer, just delivery.',
why: 'A specific deliverable for a specific buyer. Cleaner than "fractional CMO." Buyers know what they\'re getting.',
market: '~4,000 U.S. DTC brands in $5–30M revenue band, most don\'t have full-time lifecycle ownership.',
},
{
title: 'Fractional retention lead for one brand at a time',
tag: 'Adjacent',
fit: 74,
pitch: 'Embedded part-time inside one brand for 3–6 months at a time. Less variety, more depth.',
why: 'Easier to deliver excellent work; harder to scale beyond your hours. Good "bridge" model while you build the productized version.',
market: 'Same DTC pool; smaller subset that wants embedded fractional.',
},
{
title: 'Klaviyo + Iterable agency for non-technical operators',
tag: 'Long bet',
fit: 62,
pitch: 'Build a small services business around installing and managing the lifecycle tooling itself.',
why: 'Higher recurring revenue, but you become an agency owner. Different skill set.',
market: 'Crowded, but specialization is real.',
},
],
recommended_offer: {
name: 'The 30-Day Lifecycle Sprint',
tagline: 'For DTC brands losing repeat revenue they\'ve already paid to acquire',
price: '$7,500 fixed-fee, 30 days',
duration: '30 calendar days',
deliverables: [
'Audit of current lifecycle program (or absence of one)',
'Built welcome series, post-purchase, win-back, and replenishment flows in their ESP',
'Voice + copy guidelines for AI-assisted future production',
'Performance dashboard + 90-day target plan',
'Two follow-up office-hours sessions in months 2 and 3',
],
outcome_promise: 'A typical engagement lifts repeat-purchase revenue 18–35% in 60 days post-launch. ROI within the first quarter.',
why_this_offer:
'Fixed price beats retainer for buyers who\'ve been burned by agencies. 30 days is short enough to feel like a decision, long enough to deliver real work. The deliverable is in their hands at the end — not dependent on you continuing.',
target_customer: 'DTC brands doing $5–30M in revenue, founder-led or with a small in-house team. No dedicated lifecycle owner. Email + SMS open but underused.',
unit_math: {
clients_for_5k: 1,
path: '1 sprint/month at $7,500 = above goal. 2/month = $15k. Cap is ~10 sprints/year solo.',
},
},
ninety_day_plan: [
{
weeks: 'Weeks 1–2',
title: 'Position and signal',
actions: [
'Build a portfolio of 3 anonymized case studies from your last role',
'Write 5 long-form posts on retention math — publish to LinkedIn weekly',
'Reach out to 6 former colleagues now at other DTC brands; ask for 15-min intros',
'Create the sprint deliverable template (what they get on day 30)',
'Set price ($7,500) and write the engagement memo',
],
},
{
weeks: 'Weeks 3–6',
title: 'First two sprints',
actions: [
'Convert 1 friends-and-network brand at a discount ($4,500) for case study rights',
'Convert client 2 at full price ($7,500) via referral from your network',
'Run both sprints in parallel — they don\'t overlap on intensive days',
'Document everything for case-study production',
],
},
{
weeks: 'Weeks 7–12',
title: 'Repeatable inbound',
actions: [
'Publish both case studies. Pin to LinkedIn. Send to network.',
'1–2 LinkedIn posts/week on retention. Build modest but compounding inbound.',
'Goal: 1 sprint/month closed via inbound + referral; 1 via outbound (warm intros)',
'Hit $6–10k/mo. Decide whether to add a "lifecycle care" retainer post-sprint ($1k/mo).',
],
},
],
first_prospects: [
{ name: 'Maven Apparel', kind: 'DTC apparel', loc: 'Remote', signal: 'Welcome email is "thanks for signing up" — no follow-up' },
{ name: 'Folio Sleep', kind: 'DTC bedding', loc: 'Remote', signal: 'No replenishment flow despite consumable product line' },
{ name: 'Spruce Pantry', kind: 'DTC food', loc: 'Remote', signal: 'Active SMS list, no segmentation visible' },
{ name: 'Halo Bath', kind: 'DTC personal care', loc: 'Remote', signal: 'Aggressive paid acquisition, no win-back' },
{ name: 'Brushland Co.', kind: 'DTC home', loc: 'Remote', signal: 'Founder posts on LinkedIn about retention, no in-house lead' },
],
first_5_actions: [
'Open Klaviyo and screenshot 3 of your best flows (with proper redactions) — these are your portfolio',
'Draft today\'s LinkedIn post: "The boring math of post-purchase email"',
'Make a list of 12 DTC founders/operators you know personally',
'DM 3 of them today — ask "who do you know struggling with retention?"',
'Reserve priyashahcx.com (or your variant) and put up a single-page placeholder',
],
financial_target: {
monthly_goal: 6000,
avg_setup_price: 7500,
avg_retainer_price: 1000,
time_to_first_dollar: '21 days',
breakeven_clients: 1,
},
},
alex: {
id: 'alex',
name: 'Alex Park',
age: 26,
location: 'San Francisco, CA',
last_role: 'Software Engineer II',
last_company: 'Mid-size B2B SaaS',
tenure: '3 years, last role was full-stack on internal tooling',
situation: 'Saw two rounds of layoffs hit colleagues. Not laid off yet, but watching junior eng roles consolidate fast. Wants a Plan B income stream first, then evaluate.',
income_goal: '$3,000 / month within 90 days (side income, keep day job)',
hours: '10–15 hours/week (nights + weekends)',
risk: 'Low — has day job, no urgency',
resume_snippet: `Software Engineer II — Lattice Tools (2023–present)
• Full-stack on internal admin and customer-facing dashboards
• Built three internal LLM-powered tools used by support and ops
• Shipped React + TypeScript + Postgres features end-to-end
Earlier: SWE I at same company; CS degree 2022.`,
risk_profile: {
level: 'Watch carefully',
color: 'amber',
commoditizing: [
'Junior IC eng work — increasingly compressed by AI-assisted senior eng',
'Internal-tool building — the exact thing you do has become "what AI is for"',
'Generic React/TS dashboard work',
],
defensible: [
'Knowing how to actually ship AI tools that production users adopt',
'Bridging "what AI can do" with "what a non-technical team can use"',
'Speed — you can prototype in hours what most consultants quote weeks for',
],
note: 'Don\'t panic and don\'t quit. Build a side income stream that uses the exact skill that\'s pressuring your day job: implementing AI inside small businesses. If your job survives, it\'s portfolio. If it doesn\'t, you\'re already running.',
},
three_paths: [
{
title: 'AI implementation consultant for SMBs',
tag: 'Best fit',
fit: 86,
pitch: 'Small businesses (10–50 person) hire you to actually ship one specific AI workflow — not consult about it. Fixed scope, fixed price, 2-week sprints.',
why: 'Your speed is the product. Most agencies quote 6 weeks for what you can do in a weekend. Charge for outcomes, not hours.',
market: 'Effectively unbounded — every SMB owner is hearing "use AI" and has no way to actually do it.',
},
{
title: 'Productized internal-tool sprints',
tag: 'Adjacent',
fit: 72,
pitch: 'You build the one internal tool the SMB has wanted for 2 years (custom CRM, inventory tracker, ops dashboard) in 2 weeks for $5k.',
why: 'Adjacent to path 1. Same buyer, different deliverable. Easier for some buyers to understand.',
market: 'Same SMB pool.',
},
{
title: 'Newsletter + small open-source project',
tag: 'Long bet',
fit: 65,
pitch: 'Build something useful in public; let inbound find you.',
why: 'Slower to revenue, but you\'re young and your distribution will compound. Defer unless you have inbound interest already.',
market: 'Distribution is the bottleneck, not market.',
},
],
recommended_offer: {
name: 'The Two-Week AI Build',
tagline: 'One specific AI workflow, shipped in two weeks. Not a consultation.',
price: '$3,500 fixed-fee per build',
duration: '14 calendar days',
deliverables: [
'Day 1: 90-min scope call. We agree on one specific workflow and success criteria.',
'Days 2–10: I build. I share a working preview by day 7.',
'Days 11–14: revisions, deploy to your environment, train one person on your team.',
'One follow-up call at day 30 to address adoption issues.',
],
outcome_promise: 'A working tool your team actually uses. Not a slide deck. Not a roadmap. Code that runs.',
why_this_offer:
'SMB owners have AI fatigue from agencies pitching strategy decks. Your differentiator is "I will literally ship code in 14 days." Nobody else in your buyer\'s consideration set does that.',
target_customer: 'SMBs with 10–50 employees and at least one person comfortable with software. Common targets: law firms, accounting practices, real estate teams, e-commerce ops teams. They have a specific pain ("we re-type customer info into 3 systems") and a budget.',
unit_math: {
clients_for_5k: 1,
path: '1 build/month = $3.5k. 2 builds = $7k. Cap is ~1/month at 10–15 hrs/wk.',
},
},
ninety_day_plan: [
{
weeks: 'Weeks 1–2',
title: 'Build a real demo',
actions: [
'Pick one common SMB pain (e.g. customer-info-into-3-systems) and build a working demo for a fake company. Open source it.',
'Write up the demo as a teardown post on your blog (or set one up)',
'Tell 10 friends with small businesses what you\'re doing. Ask for one warm intro each.',
'Build a 1-page site with the demo embedded',
],
},
{
weeks: 'Weeks 3–6',
title: 'First two builds',
actions: [
'First build: a friend or warm intro. Half-price ($1,750) in exchange for case study.',
'Document the entire 14 days as a public build log.',
'Second build: full price. From the inbound your case study generates.',
'Build a simple project intake form so prospects can self-qualify',
],
},
{
weeks: 'Weeks 7–12',
title: 'Steady cadence',
actions: [
'Goal: 1 build per month, $3,500/build, no overlap with day job intensity',
'Decide month 3 whether this is replacing your job soon or staying a side stream',
'Build cash buffer: 6 months of expenses before considering a jump',
],
},
],
first_prospects: [
{ name: 'A friend\'s parents\' accounting practice', kind: 'Accounting', loc: 'Bay Area', signal: 'Doing tax-document intake by email + spreadsheet' },
{ name: 'Old college friend\'s real estate team', kind: 'Real estate', loc: 'Remote', signal: 'Re-typing listings into 4 tools' },
{ name: 'Your dentist\'s office', kind: 'Health', loc: 'Local', signal: 'You\'ve seen the chaos firsthand' },
{ name: 'A bootstrapped DTC brand a friend works at', kind: 'DTC', loc: 'Remote', signal: 'They\'ve mentioned wanting an internal tool' },
{ name: 'Your uncle\'s law firm', kind: 'Legal', loc: 'Local', signal: 'Family — built-in trust to test on' },
],
first_5_actions: [
'List 10 SMB owners you have personal access to — even loose connections',
'Pick ONE common pain you\'ve heard 2+ of them mention',
'Spend this Saturday building a demo of solving that pain. Open source it.',
'Write a 500-word post on your blog about the demo. No selling. Just the build.',
'Share it on Sunday in your group chat / personal LinkedIn. See what comes back.',
],
financial_target: {
monthly_goal: 3000,
avg_setup_price: 3500,
avg_retainer_price: 0,
time_to_first_dollar: '28 days',
breakeven_clients: 1,
},
},
};
// ─────────────────────────────────────────────────────────────────
// Helpers: deep-link, plan-to-markdown, clipboard
// ─────────────────────────────────────────────────────────────────
function getInitialDemoFromUrl() {
try {
const params = new URLSearchParams(window.location.search);
const id = params.get('demo');
if (id && PERSONAS[id]) return id;
} catch {}
return null;
}
function planToMarkdown(p) {
const lines = [];
lines.push(`# Your transition plan — ${p.name}`);
lines.push('');
lines.push(`From: ${p.last_role} (${p.last_company})`);
lines.push(`Goal: $${p.financial_target.monthly_goal.toLocaleString()}/mo within 90 days`);
lines.push(`Source: https://selfemployed.app/?demo=${p.id}`);
lines.push('');
lines.push('## Your displacement risk');
lines.push(`Level: ${p.risk_profile.level}`);
lines.push('');
lines.push(p.risk_profile.note);
lines.push('');
lines.push('### Commoditizing');
p.risk_profile.commoditizing.forEach(x => lines.push(`- ${x}`));
lines.push('');
lines.push('### Still defensible');
p.risk_profile.defensible.forEach(x => lines.push(`- ${x}`));
lines.push('');
lines.push('## Three viable paths');
p.three_paths.forEach((path, i) => {
lines.push(`### ${i + 1}. ${path.title} — fit ${path.fit}/100 (${path.tag})`);
lines.push(path.pitch);
lines.push(`Why this fits: ${path.why}`);
lines.push(`Market: ${path.market}`);
lines.push('');
});
lines.push('## Your recommended first offer');
const o = p.recommended_offer;
lines.push(`**${o.name}** — ${o.tagline}`);
lines.push(`Price: ${o.price} | Duration: ${o.duration}`);
lines.push('');
lines.push('Deliverables:');
o.deliverables.forEach(d => lines.push(`- ${d}`));
lines.push('');
lines.push(`Outcome: ${o.outcome_promise}`);
lines.push('');
lines.push(`Target customer: ${o.target_customer}`);
lines.push(`Why this offer: ${o.why_this_offer}`);
lines.push(`Unit math: ${o.unit_math.path}`);
lines.push('');
lines.push('## Your 90-day plan');
p.ninety_day_plan.forEach(phase => {
lines.push(`### ${phase.weeks} — ${phase.title}`);
phase.actions.forEach(a => lines.push(`- ${a}`));
lines.push('');
});
lines.push('## First prospects');
p.first_prospects.forEach(pr => lines.push(`- ${pr.name} (${pr.kind}, ${pr.loc}) — ${pr.signal}`));
lines.push('');
lines.push('## Today, do these five things');
p.first_5_actions.forEach((a, i) => lines.push(`${i + 1}. ${a}`));
lines.push('');
lines.push('---');
lines.push('Generated by SelfEmployed.app — https://selfemployed.app');
return lines.join('\n');
}
function copyToClipboard(text) {
try {
navigator.clipboard.writeText(text);
return true;
} catch {
return false;
}
}
// ─────────────────────────────────────────────────────────────────
// Top-level App
// ─────────────────────────────────────────────────────────────────
function App() {
const initialDemo = getInitialDemoFromUrl();
const [screen, setScreen] = useState(initialDemo ? 'loading' : 'landing');
const [persona, setPersona] = useState(initialDemo ? PERSONAS[initialDemo] : null);
const [resume, setResume] = useState(initialDemo ? PERSONAS[initialDemo].resume_snippet : '');
const [income, setIncome] = useState('5000');
const [hours, setHours] = useState('30+');
const [risk, setRisk] = useState('moderate');
const [loadingStep, setLoadingStep] = useState(0);
const [genError, setGenError] = useState(null);
const [isCustom, setIsCustom] = useState(false);
function startDiagnostic() {
setScreen('intake');
setResume('');
}
function pickDemo(p) {
setIsCustom(false);
setGenError(null);
setPersona(PERSONAS[p]);
setResume(PERSONAS[p].resume_snippet);
setIncome(String(PERSONAS[p].financial_target.monthly_goal));
setHours(PERSONAS[p].id === 'alex' ? '10-15' : '30+');
setRisk(PERSONAS[p].id === 'marcus' ? 'low' : PERSONAS[p].id === 'alex' ? 'low' : 'moderate');
setScreen('intake');
try { history.replaceState(null, '', '/?demo=' + p); } catch {}
}
function switchPersonaInResults(p) {
setIsCustom(false);
setPersona(PERSONAS[p]);
try { history.replaceState(null, '', '/?demo=' + p); } catch {}
}
async function generateRealPlan(input) {
const resp = await fetch('/api/diagnose', {
method: 'POST',
headers: { 'content-type': 'application/json' },
body: JSON.stringify(input),
});
if (!resp.ok) {
const errBody = await resp.json().catch(() => ({ error: 'Network error' }));
throw new Error(errBody.error || 'Generation failed');
}
return resp.json();
}
function fillFromAIPlan(aiPlan, input) {
// Take the AI's JSON plan and adapt it to the persona shape the UI expects.
const name = (function () {
// First-line "Name — Title" or first two capitalized words
const firstLine = (input.resume || '').split('\n').find(l => l.trim().length > 2) || '';
const m = firstLine.match(/^([A-Z][a-z]+\s+[A-Z][a-z]+)/);
return m ? m[1] : 'Your';
})();
return {
id: 'custom',
name,
age: null,
location: 'Where you are',
last_role: (function () {
const m = (input.resume || '').match(/(senior|junior|lead|director|manager|engineer|designer|analyst|coordinator|specialist|consultant|developer|writer|recruiter|marketer|associate)/i);
return m ? ('Role: ' + m[0]) : 'Your background';
})(),
last_company: '',
tenure: 'Your background',
situation: 'A plan written specifically from what you told us.',
income_goal: '$' + (input.income || 5000) + '/month',
hours: input.hours || '30+',
risk: input.risk || 'moderate',
resume_snippet: input.resume,
risk_profile: aiPlan.risk_profile,
three_paths: aiPlan.three_paths,
recommended_offer: Object.assign({}, aiPlan.recommended_offer, {
unit_math: {
clients_for_5k: aiPlan.recommended_offer && aiPlan.recommended_offer.unit_math
? aiPlan.recommended_offer.unit_math.clients_for_goal
: 1,
path: aiPlan.recommended_offer && aiPlan.recommended_offer.unit_math
? aiPlan.recommended_offer.unit_math.path
: '',
},
}),
ninety_day_plan: aiPlan.ninety_day_plan,
first_prospects: aiPlan.first_prospects,
first_5_actions: aiPlan.first_5_actions,
financial_target: {
monthly_goal: Number(input.income) || 5000,
avg_setup_price: 1500,
avg_retainer_price: 0,
time_to_first_dollar: '21-30 days',
breakeven_clients: aiPlan.recommended_offer && aiPlan.recommended_offer.unit_math
? aiPlan.recommended_offer.unit_math.clients_for_goal
: 1,
},
};
}
async function runDiagnostic() {
setGenError(null);
// Determine: did the user paste a custom resume (different from any demo)?
const demoMatch = Object.values(PERSONAS).find(p => p.resume_snippet === resume);
const isUserCustom = !demoMatch;
setIsCustom(isUserCustom);
if (!isUserCustom) {
// Demo path — keep instant hand-authored experience
if (!persona && demoMatch) setPersona(demoMatch);
setScreen('loading');
setLoadingStep(0);
return;
}
// Custom path — call real AI
setScreen('loading');
setLoadingStep(0);
try {
const data = await generateRealPlan({ resume, income, hours, risk });
if (!data || !data.plan) throw new Error('Empty response');
const built = fillFromAIPlan(data.plan, { resume, income, hours, risk });
setPersona(built);
setLoadingStep(4);
setTimeout(() => setScreen('results'), 400);
} catch (err) {
setGenError(err && err.message ? err.message : 'Generation failed');
setScreen('intake');
}
}
// animated loading sequence — only for demo personas (instant)
// For real AI calls, the animation runs in parallel with the network request.
useEffect(() => {
if (screen !== 'loading') return;
if (isCustom) {
// For custom, loading is driven by the network response; just animate the dots.
const steps = 4;
let i = 0;
const interval = setInterval(() => {
i += 1;
setLoadingStep(Math.min(i, steps - 1));
}, 1800);
return () => clearInterval(interval);
}
const steps = 4;
let i = 0;
const interval = setInterval(() => {
i += 1;
setLoadingStep(i);
if (i >= steps) {
clearInterval(interval);
setTimeout(() => setScreen('results'), 600);
}
}, 950);