diff --git a/Makefile b/Makefile
index c55107ec8..cb4024a09 100644
--- a/Makefile
+++ b/Makefile
@@ -283,7 +283,7 @@ test-e2e: test-e2e-wait-for-stable-state ## Run end-to-end tests.
 		-timeout $(E2E_TIMEOUT) \
 		-count 1 -v -p 1 \
 		-tags e2e -run "$(TEST)" . \
-		-ginkgo.label-filter=$(E2E_GINKGO_LABEL_FILTER)
+		-ginkgo.label-filter='$(E2E_GINKGO_LABEL_FILTER)'
 
 .PHONY: test-e2e-wait-for-stable-state
 test-e2e-wait-for-stable-state: