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| 1 | +# Asset Approval Checklist |
| 2 | + |
| 3 | +Comprehensive checklist for reviewing marketing assets before approval. |
| 4 | + |
| 5 | +## Quick Review |
| 6 | + |
| 7 | +Before detailed review, verify: |
| 8 | +- [ ] Asset serves stated purpose |
| 9 | +- [ ] Target audience appropriate |
| 10 | +- [ ] No obvious errors or issues |
| 11 | +- [ ] Aligns with campaign goals |
| 12 | + |
| 13 | +## Visual Elements |
| 14 | + |
| 15 | +### Logo Usage |
| 16 | +- [ ] Correct logo variant for context |
| 17 | +- [ ] Proper clear space maintained |
| 18 | +- [ ] Minimum size requirements met |
| 19 | +- [ ] Approved colors only |
| 20 | +- [ ] No unauthorized modifications |
| 21 | +- [ ] Appropriate for background |
| 22 | + |
| 23 | +### Color Compliance |
| 24 | +- [ ] Uses brand palette colors only |
| 25 | +- [ ] Primary/secondary ratio appropriate (60/30/10) |
| 26 | +- [ ] Semantic colors used correctly |
| 27 | +- [ ] No off-brand colors introduced |
| 28 | +- [ ] Consistent across all elements |
| 29 | + |
| 30 | +### Typography |
| 31 | +- [ ] Brand fonts used throughout |
| 32 | +- [ ] Correct font weights applied |
| 33 | +- [ ] Proper type hierarchy |
| 34 | +- [ ] Appropriate sizes for medium |
| 35 | +- [ ] Line heights adequate |
| 36 | +- [ ] No orphans/widows in body text |
| 37 | + |
| 38 | +### Imagery |
| 39 | +- [ ] Matches brand photography style |
| 40 | +- [ ] Appropriate subjects/content |
| 41 | +- [ ] Quality meets requirements |
| 42 | +- [ ] Properly licensed/credited |
| 43 | +- [ ] Optimized for intended use |
| 44 | + |
| 45 | +## Accessibility |
| 46 | + |
| 47 | +### Visual Accessibility |
| 48 | +- [ ] Text contrast ratio >= 4.5:1 (AA) |
| 49 | +- [ ] Large text contrast >= 3:1 |
| 50 | +- [ ] Interactive elements have visible focus |
| 51 | +- [ ] Color not sole indicator of meaning |
| 52 | +- [ ] Alt text for all images |
| 53 | + |
| 54 | +### Content Accessibility |
| 55 | +- [ ] Clear and scannable layout |
| 56 | +- [ ] Readable font sizes |
| 57 | +- [ ] Logical reading order |
| 58 | +- [ ] Meaningful headings structure |
| 59 | +- [ ] Links describe destination |
| 60 | + |
| 61 | +## Content Quality |
| 62 | + |
| 63 | +### Copy Review |
| 64 | +- [ ] Matches brand voice |
| 65 | +- [ ] Appropriate tone for context |
| 66 | +- [ ] No prohibited terms used |
| 67 | +- [ ] Value proposition clear |
| 68 | +- [ ] CTA compelling and clear |
| 69 | +- [ ] Proofread for errors |
| 70 | + |
| 71 | +### Messaging |
| 72 | +- [ ] Aligns with key messages |
| 73 | +- [ ] Differentiators highlighted |
| 74 | +- [ ] Benefits over features |
| 75 | +- [ ] Target audience addressed |
| 76 | +- [ ] No conflicting claims |
| 77 | + |
| 78 | +## Technical Requirements |
| 79 | + |
| 80 | +### File Specifications |
| 81 | +- [ ] Correct file format |
| 82 | +- [ ] Appropriate resolution |
| 83 | +- [ ] File size optimized |
| 84 | +- [ ] Proper naming convention |
| 85 | +- [ ] Metadata included |
| 86 | + |
| 87 | +### Platform Requirements |
| 88 | +| Platform | Verified | |
| 89 | +|----------|----------| |
| 90 | +| Instagram | [ ] Correct dimensions | |
| 91 | +| Twitter/X | [ ] Meets requirements | |
| 92 | +| LinkedIn | [ ] Professional standards | |
| 93 | +| Facebook | [ ] Guidelines compliant | |
| 94 | +| Email | [ ] Size under 1MB | |
| 95 | +| Web | [ ] Optimized for web | |
| 96 | + |
| 97 | +## Legal & Compliance |
| 98 | + |
| 99 | +### Intellectual Property |
| 100 | +- [ ] Stock images licensed |
| 101 | +- [ ] Music/audio cleared |
| 102 | +- [ ] No trademark violations |
| 103 | +- [ ] User content authorized |
| 104 | +- [ ] Credits included where needed |
| 105 | + |
| 106 | +### Regulatory |
| 107 | +- [ ] Required disclosures present |
| 108 | +- [ ] No misleading claims |
| 109 | +- [ ] Pricing accurate |
| 110 | +- [ ] Terms linked where needed |
| 111 | +- [ ] Privacy compliant |
| 112 | + |
| 113 | +## Review Status |
| 114 | + |
| 115 | +### Reviewer Sign-off |
| 116 | + |
| 117 | +| Review Area | Reviewer | Date | Status | |
| 118 | +|-------------|----------|------|--------| |
| 119 | +| Visual Design | | | [ ] Pass / [ ] Revisions | |
| 120 | +| Copy/Content | | | [ ] Pass / [ ] Revisions | |
| 121 | +| Brand Compliance | | | [ ] Pass / [ ] Revisions | |
| 122 | +| Technical | | | [ ] Pass / [ ] Revisions | |
| 123 | +| Legal | | | [ ] Pass / [ ] Revisions | |
| 124 | + |
| 125 | +### Final Approval |
| 126 | + |
| 127 | +- [ ] All review areas passed |
| 128 | +- [ ] Revisions completed (if any) |
| 129 | +- [ ] Final version uploaded |
| 130 | +- [ ] Metadata updated |
| 131 | +- [ ] Ready for publish/use |
| 132 | + |
| 133 | +**Approved By:** _______________ |
| 134 | + |
| 135 | +**Date:** _______________ |
| 136 | + |
| 137 | +**Version:** _______________ |
| 138 | + |
| 139 | +## Common Issues & Fixes |
| 140 | + |
| 141 | +| Issue | Fix | |
| 142 | +|-------|-----| |
| 143 | +| Logo too small | Increase to minimum size | |
| 144 | +| Wrong font | Replace with brand font | |
| 145 | +| Low contrast | Adjust colors for accessibility | |
| 146 | +| Off-brand color | Replace with palette color | |
| 147 | +| Blurry image | Use higher resolution source | |
| 148 | +| Missing alt text | Add descriptive alt text | |
| 149 | +| Weak CTA | Strengthen action-oriented copy | |
| 150 | + |
| 151 | +## Automation Support |
| 152 | + |
| 153 | +The `validate-asset.cjs` script can auto-check: |
| 154 | +- Color palette compliance |
| 155 | +- Minimum dimensions |
| 156 | +- File format/size |
| 157 | +- Naming convention |
| 158 | +- Basic metadata |
| 159 | + |
| 160 | +Run: `node .claude/skills/brand/scripts/validate-asset.cjs <asset-path>` |
| 161 | + |
| 162 | +## Archival |
| 163 | + |
| 164 | +After approval: |
| 165 | +1. Update asset status in manifest.json |
| 166 | +2. Add approver and timestamp |
| 167 | +3. Move previous versions to archive |
| 168 | +4. Update campaign tracking |
| 169 | +5. Notify relevant teams |
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