EWB-010: A/B Testing PODs Setup (GrowthBook)

[jlynshue]

A/B Testing PODs Setup — GrowthBook

Ticket: docs/strategy/.../tickets/backlog/EWB-010.md
Priority: Medium | Phase: 2 / Week 5+ | Assignee: Goose + Aider
Dependencies: EWB-001 (analytics tools)

Requirements

• R1: Install GrowthBook SDK on website
• R2: Launch Hero Headline A/B test
• R3: Track LinkedIn content POD test results
• R4: Track Outbound POD test results
• R5: Document all test results in experiment log

Acceptance Criteria

• GrowthBook SDK installed and initialized
• Hero headline test running with 2 variants
• Experiment exposure events tracked server-side
• Month 1 POD results documented

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Synced from EWB markdown ticket system on 2026-04-20