EWB-006: Referral Activation Campaign

[jlynshue]

Referral Activation Campaign

Ticket: docs/strategy/.../tickets/backlog/EWB-006.md
Priority: High | Phase: 1 / Week 2–4 | Assignee: Jon
Dependencies: EWB-003 (LinkedIn profile)

Requirements

• R1: Identify 10 referral sources (former colleagues, managers, collaborators)
• R2: Send 5 referral asks in Week 2
• R3: Send remaining 5 referral asks in Week 3–4
• R4: Provide referral sources with a one-liner they can forward

Acceptance Criteria

• 10 referral asks sent over Weeks 2–4
• Each referral source given a forwardable description
• Referral responses tracked in HubSpot

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Synced from EWB markdown ticket system on 2026-04-20