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+# Introduction
+
+I've heard that talking with customers is something that you should do when starting a business. I've tried it before with mixed success. I want to know how to do it.
+
+Our goal is to understand the following questions.
+
+1. Why does it help
+1. When should you talk with customers when you are first starting?
+1. What does talking with customers actually mean (and ideally look like)?
+1. What are the key questions to ask?
+1. What should you avoid?
+1. Where can I find people?
+1. What if no one responds?
+1. What if I'm scared?
+1. What if I'm not sure of my business idea?
+
+## Key Research Resources
+1. The Mom Test
+2. Startup School
+3. Alex Hormozi
+
+
+## Key outcomes
+1. I feel more confident in my startup Waterstone (as measured by a survey before and after)
+2. I have the best advice summarized and organized
+3. I have a tool to help me apply that advice to my future startup ideas
+4. I have a video report of the startup idea
+
+# Summary
+## What questions should I ask?
+1. Mindset
+2. Questions
+3. Follow up
+
+## Finding people and staying consistent
+1. Finding people
+2. (IDEA) A custom GPT that can customize a form to send to people
+3. A way for them to schedule with you
+   1. Calendly
+5. Building out reach into your product
+   1. Make contacting you directly very obvious and easy
+      1. Email on the front page
+      2. A personal note on the about us section
+      3. Clear contact us
+
+## Getting useful insights out of this
+1. What data should I collect?
+
+
+## Handling Tough Situations
+1. What if they ignore me?
+2. What if they question me?
+3. What if they get mad?
+4. What if they don't like my idea?
+5. What if someone steals my idea?
+6. What if they cancel/flake?
+
+## Resources
+
+
+1. [The Mom Test](https://www.goodreads.com/book/show/52283963-the-mom-test)
+2. [How to Know A Person](https://www.goodreads.com/book/show/112974860-how-to-know-a-person)
+3. [Eric Migicovsky - How to Talk to Users](https://www.youtube.com/watch?v=MT4Ig2uqjTc)
+4. [How to Get and Evaluate Startup Ideas | Startup School](https://www.youtube.com/watch?v=Th8JoIan4dg)