diff --git a/build-utils/Build.Utilities.Tests/Versioning/VersioningTests.cs b/build-utils/Build.Utilities.Tests/Versioning/VersioningTests.cs
index 6819a80d..f2d79555 100644
--- a/build-utils/Build.Utilities.Tests/Versioning/VersioningTests.cs
+++ b/build-utils/Build.Utilities.Tests/Versioning/VersioningTests.cs
@@ -280,7 +280,7 @@ public async Task ExactVersioningValid() {
   [Test]
   public void ExactVersioningWithNullThrows() {
     // Arrange
-    var strategy = new ExactVersioning( Configuration.Release, "   ", null!, null! );
+    var strategy = new ExactVersioning( Configuration.Release, "   ", ReleaseType.None, null!, null! );
 
     // Assert
     Assert.ThrowsAsync<InvalidOperationException>( async () => await strategy.GetVersionAsync() );
@@ -302,6 +302,48 @@ public async Task ExactVersioningValidWithReleaseVersion() {
     await Assert.That( strategy.GetType() ).IsEqualTo( typeof(ExactVersioning) );
     await Assert.That( version.ToString() ).IsEqualTo( "1.5.0" );
   }
+
+  [Test]
+  public async Task ExactVersioningReleaseImageReferencesIncludesLatest() {
+    // Arrange
+    var build = new TestNukeBuild()
+      .WithExecutionPlan( b => b.CreateRelease )
+      .WithReleaseType( ReleaseType.Release );
+
+    // Act
+    var factory = new VersioningStrategyFactory( build );
+    var strategy = factory.Create( Configuration.Release, null, "1.0.0-alpha.5", null!, null! );
+    var refs = await strategy.Release!.GetImageReferences();
+    var tags = refs.Select( r => r.Tag.ToString() ).ToList();
+
+    // Assert
+    using ( Assert.Multiple() ) {
+      await Assert.That( tags ).Contains( "latest" );
+      await Assert.That( tags ).Contains( "1.0.0-alpha.5" );
+      await Assert.That( tags ).Count().IsEqualTo( 2 );
+    }
+  }
+
+  [Test]
+  public async Task ExactVersioningPreReleaseImageReferencesDoesNotIncludeLatest() {
+    // Arrange
+    var build = new TestNukeBuild()
+      .WithExecutionPlan( b => b.CreatePreRelease )
+      .WithReleaseType( ReleaseType.PreRelease );
+
+    // Act
+    var factory = new VersioningStrategyFactory( build );
+    var strategy = factory.Create( Configuration.Release, null, "0.0.0-windows.10.20260319202632", null, null );
+    var refs = await strategy.Release!.GetImageReferences();
+    var tags = refs.Select( r => r.Tag.ToString() ).ToList();
+
+    // Assert
+    using ( Assert.Multiple() ) {
+      await Assert.That( tags ).DoesNotContain( "latest" );
+      await Assert.That( tags ).Contains( "0.0.0-windows.10.20260319202632" );
+      await Assert.That( tags ).Count().IsEqualTo( 1 );
+    }
+  }
 }
 
 internal sealed class NukeBuildWithArbitraryTarget : TestNukeBuild {
diff --git a/build-utils/Build.Utilities/Versioning/Strategies/ExactVersioning.cs b/build-utils/Build.Utilities/Versioning/Strategies/ExactVersioning.cs
index b575fda0..4d564496 100644
--- a/build-utils/Build.Utilities/Versioning/Strategies/ExactVersioning.cs
+++ b/build-utils/Build.Utilities/Versioning/Strategies/ExactVersioning.cs
@@ -1,3 +1,4 @@
+using HLabs.ImageReferences;
 using Nuke.Common.Git;
 using Octokit;
 using Semver;
@@ -7,6 +8,7 @@ namespace Drift.Build.Utilities.Versioning.Strategies;
 public sealed class ExactVersioning(
   Configuration configuration,
   string? version,
+  ReleaseType releaseType,
   GitRepository repository,
   IGitHubClient gitHubClient
 ) : ReleaseVersioningBase( configuration, repository, gitHubClient ) {
@@ -21,4 +23,13 @@ public override Task<SemVersion> GetVersionAsync() {
   public override async Task<string> GetNameAsync() {
     return CreateReleaseName( await GetVersionAsync(), includeMetadata: true );
   }
+
+  public override async Task<ICollection<QualifiedImageRef>> GetImageReferences() {
+    var refs = await base.GetImageReferences();
+    if ( releaseType == ReleaseType.Release ) { // TODO not very clean location
+      return ["hojmark/drift".Image().Qualify( Tag.Latest ), ..refs];
+    }
+
+    return refs;
+  }
 }
\ No newline at end of file
diff --git a/build-utils/Build.Utilities/Versioning/VersioningStrategyFactory.cs b/build-utils/Build.Utilities/Versioning/VersioningStrategyFactory.cs
index 99662eff..86ba6375 100644
--- a/build-utils/Build.Utilities/Versioning/VersioningStrategyFactory.cs
+++ b/build-utils/Build.Utilities/Versioning/VersioningStrategyFactory.cs
@@ -27,7 +27,7 @@ GitRepository repository
         );
       }
 
-      var strategy = new ExactVersioning( configuration, exactVersion, repository, gitHubClient );
+      var strategy = new ExactVersioning( configuration, exactVersion, releaseType, repository, gitHubClient );
       Log.Information( "Versioning strategy is {Strategy}", strategy.GetType().Name );
       return strategy;
     }