Marketing foundation: define positioning, ICP, and messaging for Hype

[jarvislanou]

Goal

Create clear positioning for Hype as a docs/content generation tool so all site copy, blogs, and social content are consistent.

Deliverables

• Primary ICPs (OSS maintainers, DevRel, training teams, docs-as-code teams)
• Positioning statement + tagline options
• 3 key differentiators vs common alternatives (Docusaurus/MkDocs/mdBook/Quarto workflows)
• Messaging framework (pain -> outcome -> proof)
• 1-page "why Hype" brief in repo (marketing/positioning.md)

Acceptance criteria

• Positioning doc reviewed and merged
• Messaging is usable as source for website hero + social bio + blog intros

[jarvislanou]

Progress update: added content calendar scaffolding and first two concrete post drafts in PR #109.\n\n- Calendar: https://github.com/gopherguides/hype/blob/chore/hype-marketing-artifacts-2026-03-20/marketing/content-calendar.md\n- Draft 1: https://github.com/gopherguides/hype/blob/chore/hype-marketing-artifacts-2026-03-20/marketing/posts/post-01-docs-drift.md\n- Draft 2: https://github.com/gopherguides/hype/blob/chore/hype-marketing-artifacts-2026-03-20/marketing/posts/post-02-include-reuse.md\n- PR: #109

[jarvislanou]

Progress update (2026-03-20): scaffolded the Q2 content calendar plus first two concrete social post drafts.

Artifacts:

• https://github.com/gopherguides/hype/blob/aa9c617/docs/marketing/content-calendar-2026-q2.md
• Index: https://github.com/gopherguides/hype/blob/aa9c617/docs/marketing/README.md

Includes: weekly pillar scaffold, cadence, and two ready-to-edit launch posts.