diff --git a/chirpstack-operator/Cargo.toml b/chirpstack-operator/Cargo.toml
index a77c785..82367a7 100644
--- a/chirpstack-operator/Cargo.toml
+++ b/chirpstack-operator/Cargo.toml
@@ -1,6 +1,6 @@
 [package]
 name = "chirpstack-operator"
-version = "0.3.3"
+version = "0.3.4"
 authors = ["Ole Kliemann <mail@olekliemann.de>", "Malte Groth <malte.groth@deepshore.de>"]
 edition = "2021"
 
diff --git a/chirpstack-operator/src/builder/server/deployment.rs b/chirpstack-operator/src/builder/server/deployment.rs
index 4479143..4d6f91d 100644
--- a/chirpstack-operator/src/builder/server/deployment.rs
+++ b/chirpstack-operator/src/builder/server/deployment.rs
@@ -36,6 +36,12 @@ pub fn build(chirpstack: &Chirpstack, dependent_hash: String) -> Deployment {
         chirpstack.spec.server.workload.image.tag
     );
 
+    let image_pull_policy = chirpstack
+        .spec
+        .server
+        .workload
+        .image_pull_policy.to_string();
+
     let mut env_vars = vec![EnvVar {
         name: "CHIRPSTACK_SERVER_POD_NAME".to_string(),
         value_from: Some(k8s_openapi::api::core::v1::EnvVarSource {
@@ -104,6 +110,7 @@ pub fn build(chirpstack: &Chirpstack, dependent_hash: String) -> Deployment {
         env_from: chirpstack.spec.server.configuration.env_from.clone(),
         ports: Some(ports),
         volume_mounts: Some(volume_mounts),
+        image_pull_policy: Some(image_pull_policy),
         ..Default::default()
     };
 
diff --git a/chirpstack-operator/src/crd.rs b/chirpstack-operator/src/crd.rs
index d7abe34..7035d52 100644
--- a/chirpstack-operator/src/crd.rs
+++ b/chirpstack-operator/src/crd.rs
@@ -37,7 +37,7 @@ pub mod spec {
         }
 
         pub mod workload {
-            use super::super::super::types::{Image, KeyValue, WorkloadType};
+            use super::super::super::types::{Image, ImagePullPolicy, KeyValue, WorkloadType};
             use k8s_openapi::api::core::v1::EnvVar;
             use schemars::JsonSchema;
             use serde::{Deserialize, Serialize};
@@ -56,6 +56,8 @@ pub mod spec {
                 pub pod_labels: Vec<KeyValue>,
                 #[serde(default)]
                 pub extra_env_vars: Vec<EnvVar>,
+                #[serde(default)]
+                pub image_pull_policy: ImagePullPolicy,
             }
 
             fn default_image() -> Image {
@@ -262,6 +264,21 @@ pub mod types {
         pub tag: String,
     }
 
+    #[derive(Debug, Serialize, Deserialize, Default, Clone, JsonSchema, PartialEq)]
+    #[serde(rename_all = "PascalCase")]
+    pub enum ImagePullPolicy {
+        #[default]
+        Always,
+        IfNotPresent,
+        Never,
+    }
+
+    impl fmt::Display for ImagePullPolicy {
+        fn fmt(&self, f: &mut fmt::Formatter) -> fmt::Result {
+            write!(f, "{self:?}")
+        }
+    }
+
     #[derive(Debug, Serialize, Deserialize, Default, Clone, JsonSchema)]
     #[serde(rename_all = "camelCase")]
     pub struct KeyValue {
diff --git a/config/crd/bases/applications.deepshore.de_chirpstacks.yaml b/config/crd/bases/applications.deepshore.de_chirpstacks.yaml
index ed7cb77..a10f7a7 100644
--- a/config/crd/bases/applications.deepshore.de_chirpstacks.yaml
+++ b/config/crd/bases/applications.deepshore.de_chirpstacks.yaml
@@ -357,6 +357,13 @@ spec:
                             - repository
                             - tag
                           type: object
+                        imagePullPolicy:
+                          default: Always
+                          enum:
+                            - Always
+                            - IfNotPresent
+                            - Never
+                          type: string
                         podAnnotations:
                           default: []
                           items: