diff --git a/.githooks/pre-commit b/.githooks/pre-commit index 7cd5156..ef4ea5e 100755 --- a/.githooks/pre-commit +++ b/.githooks/pre-commit @@ -2,3 +2,4 @@ set -eu npm run check +npm run format:check diff --git a/AGENTS.md b/AGENTS.md index 2099ad3..2f886bb 100644 --- a/AGENTS.md +++ b/AGENTS.md @@ -101,12 +101,12 @@ npm run prepare Use standard prefixes — never `codex/`: -| Prefix | When to use | -|--------|-------------| -| `fix/` | Bug fixes and corrections | -| `feature/` | New functionality | +| Prefix | When to use | +| ---------- | ----------------------------------- | +| `fix/` | Bug fixes and corrections | +| `feature/` | New functionality | | `content/` | Copy, text, or content-only changes | -| `chore/` | Tooling, config, or housekeeping | +| `chore/` | Tooling, config, or housekeeping | ## Working Style diff --git a/index.html b/index.html index 326e6f8..cad6aa5 100644 --- a/index.html +++ b/index.html @@ -1,1037 +1,1287 @@ - - - - Artem Ervits | AI Product and GTM Advisory - - - - - - - - - - - - - - - - - -
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AI-enabled products · GTM advisory · Field leadership

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GTM and product-market fit instincts forged in the field.

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Fifteen years of technical selling taught me what messaging lands with buyers — and what falls flat. I bring that field perspective to fractional GTM and product advisory, data cloud architecture, and AI-enabled product development through MERA Consulting.

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- Start a Conversation - View Resume -
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- 15+ - years in data, cloud, and solution engineering -
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- 100+ - countries supported for global technical sales +
+ + + +
+ Work + Projects + Experience + Resume + Contact
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- 45% - above quota · Snowflake FY26, global territory +
+ + + +
+
+
+

+ AI-enabled products · GTM advisory · Field leadership +

+

+ GTM and product-market fit instincts forged in the field. +

+

+ Fifteen years of technical selling taught me what messaging lands + with buyers — and what falls flat. I bring that field perspective to + fractional GTM and product advisory, data cloud architecture, and + AI-enabled product development through MERA Consulting. +

+
+ Start a Conversation + View Resume
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- 80+ - technical posts authored for product education +
+
+ 15+ + years in data, cloud, and solution engineering +
+
+ 100+ + countries supported for global technical sales +
+
+ 45% + above quota · Snowflake FY26, global territory +
+
+ 80+ + technical posts + authored for product education +
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Where I Focus

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A focused view of the work behind the career arc: fractional advisory, architecture, technical selling, community growth, product messaging, and product development.

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AI Product Advisory

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Building and advising on AI-enabled consumer and productivity applications with a practical eye for workflow fit, product-market fit, data boundaries, and user trust.

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Fractional GTM Advisory

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Supporting sales, go-to-market, sales engineering, solution engineering, community outreach, growth motion, product messaging, and field enablement.

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Data Cloud Architecture

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Helping teams make durable platform choices across Snowflake, distributed databases, cloud-native delivery, governance, automation, and customer adoption paths.

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+ +
+ +
+
+
+

Where I Focus

+

+ A focused view of the work behind the career arc: fractional + advisory, architecture, technical selling, community growth, + product messaging, and product development. +

+
+
+
+ +

AI Product Advisory

+

+ Building and advising on AI-enabled consumer and productivity + applications with a practical eye for workflow fit, + product-market fit, data boundaries, and user trust. +

+
+
+ +

Fractional GTM Advisory

+

+ Supporting sales, go-to-market, sales engineering, solution + engineering, community outreach, growth motion, product + messaging, and field enablement. +

+
+
+ +

Data Cloud Architecture

+

+ Helping teams make durable platform choices across Snowflake, + distributed databases, cloud-native delivery, governance, + automation, and customer adoption paths. +

+
+
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Independent Projects

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MERA Consulting anchors the current independent work: a practical studio for fractional advisory, product messaging, prototyping, and building AI-enabled products.

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+ +
+
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+

Independent Projects

+

+ MERA Consulting anchors the current independent work: a practical + studio for fractional advisory, product messaging, prototyping, + and building AI-enabled products. +

+
+
+
+
+
+

MERA Consulting, LLC

+

+ Founder / Principal Consultant · Mar 2026 - Present · + part-time +

+
+ Fort Lee, NJ +
+
    +
  • + Established MERA Consulting to build and advise on AI-enabled + consumer and productivity applications. +
    • +
  • + Advise on sales, GTM, sales engineering, solution engineering, + community outreach, growth strategy, product-market fit, and + product messaging. +
    • +
  • + Developed Zone 2 Trainer, a heart-rate-zone fitness coaching + app currently in Google Play review. +
    • +
  • + Building a personal assistant productivity prototype for task + management, contextual reminders, and workflow automation. +
    • +
+
    +
  • AI workflows
    • +
  • Consumer apps
    • +
  • Product strategy
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  • GTM advisory
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  • Fitness tech
    • +
+
+ +
+
+
+ Case Study +

Zone 2 Trainer

+

Fitness coaching app

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+ A heart-rate-based endurance training product focused on helping + users understand zone efficiency, recovery signals, and + personalized workout guidance. +

+
    +
  • + Problem: endurance training data is often + scattered across activity logs, heart-rate charts, and generic + plans. +
    • +
  • + Solution: consolidate activity context into a + coaching workflow centered on zone 2 training and + recovery-aware guidance. +
    • +
  • + Execution: Android application with Strava + API integration and Firebase-backed iteration. Submitted to + Google Play — currently in review. +
    • +
+
    +
  • Android
    • +
  • Firebase
    • +
  • Strava API
    • +
  • Training metrics
    • +
+
+
+ Case Study +

Personal Assistant App

+

Productivity prototype · in development

+

+ An in-development personal assistant prototype for task + management, contextual reminders, and practical workflow + automation. +

+
    +
  • + Problem: productivity tools often capture + tasks but lose the context needed to act at the right moment. +
    • +
  • + Solution: pair task management with + contextual reminders and assistant-style workflow support. +
    • +
  • + Execution: early-stage AI prototype + emphasizing useful automation, user control, and privacy-aware + behavior. Not yet in production. +
    • +
+
    +
  • AI workflows
    • +
  • Task management
    • +
  • Contextual reminders
    • +
  • Automation
    • +
+
+
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+ +
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+
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Experience

+

+ A long arc through healthcare IT, big data platforms, open-source + ecosystems, distributed databases, and data cloud leadership. +

+
+
+
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+ Snowflake + New York, NY · 2023 - Present +
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MERA Consulting, LLC

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Founder / Principal Consultant · Mar 2026 - Present · part-time

+

+ Solution Engineering Manager / Principal Solution Engineer +

+

+ Team leadership, global financial services strategy, and + data cloud adoption. + Managed and mentored solution engineers, drove customer growth + for a global financial services organization, and shaped + technical pre-sales engagements across complex enterprise + deployments. +

- Fort Lee, NJ -
-
    -
  • Established MERA Consulting to build and advise on AI-enabled consumer and productivity applications.
    • -
  • Advise on sales, GTM, sales engineering, solution engineering, community outreach, growth strategy, product-market fit, and product messaging.
    • -
  • Developed Zone 2 Trainer, a heart-rate-zone fitness coaching app currently in Google Play review.
    • -
  • Building a personal assistant productivity prototype for task management, contextual reminders, and workflow automation.
    • -
-
    -
  • AI workflows
    • -
  • Consumer apps
    • -
  • Product strategy
    • -
  • GTM advisory
    • -
  • Fitness tech
    • -
- - -
-
-
- Case Study -

Zone 2 Trainer

-

Fitness coaching app

-

A heart-rate-based endurance training product focused on helping users understand zone efficiency, recovery signals, and personalized workout guidance.

-
    -
  • Problem: endurance training data is often scattered across activity logs, heart-rate charts, and generic plans.
    • -
  • Solution: consolidate activity context into a coaching workflow centered on zone 2 training and recovery-aware guidance.
    • -
  • Execution: Android application with Strava API integration and Firebase-backed iteration. Submitted to Google Play — currently in review.
    • -
-
    -
  • Android
    • -
  • Firebase
    • -
  • Strava API
    • -
  • Training metrics
    • -
-
-
- Case Study -

Personal Assistant App

-

Productivity prototype · in development

-

An in-development personal assistant prototype for task management, contextual reminders, and practical workflow automation.

-
    -
  • Problem: productivity tools often capture tasks but lose the context needed to act at the right moment.
    • -
  • Solution: pair task management with contextual reminders and assistant-style workflow support.
    • -
  • Execution: early-stage AI prototype emphasizing useful automation, user control, and privacy-aware behavior. Not yet in production.
    • -
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    -
  • AI workflows
    • -
  • Task management
    • -
  • Contextual reminders
    • -
  • Automation
    • -
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Experience

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A long arc through healthcare IT, big data platforms, open-source ecosystems, distributed databases, and data cloud leadership.

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- Snowflake - New York, NY · 2023 - Present -
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Solution Engineering Manager / Principal Solution Engineer

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Team leadership, global financial services strategy, and data cloud adoption. Managed and mentored solution engineers, drove customer growth for a global financial services organization, and shaped technical pre-sales engagements across complex enterprise deployments.

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- Cockroach Labs - New York, NY · 2019 - 2023 -
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Solutions Engineer / Enterprise Architect

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Mission-critical distributed database work. Led technical onboarding and migrations to CockroachDB, authored 80 technical posts, and helped establish customer success and technical advisory practices.

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- Cloudera / Hortonworks - New York, NY · 2015 - 2019 -
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Principal Solutions Engineer - Northeast

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Regional revenue growth and open-source depth. Served as SME for Ambari, HBase, Phoenix, Oozie, and SmartSense while advising financial services, healthcare, and media accounts.

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- Healthcare Technology - NYC · 2004 - 2015 -
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Big Data Engineer / Database Administrator / System Administrator

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Operational foundations at scale. Built Hadoop and Java MapReduce systems, managed SQL Server deployments, improved disaster recovery, and led infrastructure modernization work.

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Resume Snapshot

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A recruiter-friendly summary of the current career story, with the full resume available for download.

+ +
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+ Cockroach Labs + New York, NY · 2019 - 2023 +
+
+

Solutions Engineer / Enterprise Architect

+

+ Mission-critical distributed database work. + Led technical onboarding and migrations to CockroachDB, + authored 80 technical posts, and helped establish customer + success and technical advisory practices. +

+
+
+
+
+ Cloudera / Hortonworks + New York, NY · 2015 - 2019 +
+
+

Principal Solutions Engineer - Northeast

+

+ Regional revenue growth and open-source depth. + Served as SME for Ambari, HBase, Phoenix, Oozie, and + SmartSense while advising financial services, healthcare, and + media accounts. +

+
+
+
+
+ Healthcare Technology + NYC · 2004 - 2015 +
+
+

+ Big Data Engineer / Database Administrator / System + Administrator +

+

+ Operational foundations at scale. + Built Hadoop and Java MapReduce systems, managed SQL Server + deployments, improved disaster recovery, and led + infrastructure modernization work. +

+
+
+
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Current Positioning

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Founder and principal consultant at MERA Consulting, LLC — a part-time independent practice for building and advising on AI-enabled consumer and productivity applications, concurrent with a senior solution engineering leadership role at Snowflake.

- Download Resume -
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Resume Highlights

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    -
  • 15+ years across IT operations, data platforms, and solution engineering.
    • -
  • Leadership for global financial services accounts and distributed technical teams.
    • -
  • Hands-on credibility across Snowflake, CockroachDB, Hadoop ecosystem tools, Kubernetes, and automation.
    • -
  • Independent product work through MERA Consulting: Zone 2 Trainer (in Google Play review) and a personal assistant prototype in development.
    • -
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+
+ +
+
+
+

Resume Snapshot

+

+ A recruiter-friendly summary of the current career story, with the + full resume available for download. +

+
+
+
+

Current Positioning

+

+ Founder and principal consultant at MERA Consulting, LLC — a + part-time independent practice for building and advising on + AI-enabled consumer and productivity applications, concurrent + with a senior solution engineering leadership role at Snowflake. +

+ Download Resume +
+
+

Resume Highlights

+
    +
  • + 15+ years across IT operations, data platforms, and solution + engineering. +
    • +
  • + Leadership for global financial services accounts and + distributed technical teams. +
    • +
  • + Hands-on credibility across Snowflake, CockroachDB, Hadoop + ecosystem tools, Kubernetes, and automation. +
    • +
  • + Independent product work through MERA Consulting: Zone 2 + Trainer (in Google Play review) and a personal assistant + prototype in development. +
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Skills and Signals

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The strongest signal is breadth with depth: hands-on systems engineering, field credibility, advisory range, and product-minded AI exploration.

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+

Skills and Signals

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+ The strongest signal is breadth with depth: hands-on systems + engineering, field credibility, advisory range, and product-minded + AI exploration. +

+
+
+
+

Technical

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  • Data Cloud Architecture & Strategy
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  • Distributed Database Systems
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  • Generative AI Security & Governance
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  • Cloud Native Solutions
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  • Agile Technical Delivery
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Tools

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  • Snowflake, Hadoop, HBase, Phoenix
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  • CockroachDB, PostgreSQL, SQL Server
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  • Python, Java, Golang
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  • Kubernetes, Docker, Ansible, Terraform
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  • Linux, PowerShell
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Recognition

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  • Top Revenue Producer - North America
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  • Solutions Engineer MVP
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  • + DZone Database Expert +
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  • Apache HBase, Phoenix, Oozie contributor
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Education

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  • SnowPro Core Certified
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  • M.S. in Information Systems
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  • B.S. in Computer Science
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  • Brooklyn College
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+
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Technical

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    -
  • Data Cloud Architecture & Strategy
    • -
  • Distributed Database Systems
    • -
  • Generative AI Security & Governance
    • -
  • Cloud Native Solutions
    • -
  • Agile Technical Delivery
    • -
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Tools

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    -
  • Snowflake, Hadoop, HBase, Phoenix
    • -
  • CockroachDB, PostgreSQL, SQL Server
    • -
  • Python, Java, Golang
    • -
  • Kubernetes, Docker, Ansible, Terraform
    • -
  • Linux, PowerShell
    • -
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Recognition

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    -
  • Top Revenue Producer - North America
    • -
  • Solutions Engineer MVP
    • -
  • DZone Database Expert
    • -
  • Apache HBase, Phoenix, Oozie contributor
    • -
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Education

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    -
  • SnowPro Core Certified
    • -
  • M.S. in Information Systems
    • -
  • B.S. in Computer Science
    • -
  • Brooklyn College
    • -
-
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+ +
+
+
+

Let’s build something useful.

+

+ Available for AI product advisory, data cloud architecture + conversations, and technical leadership collaborations. +

+
+
+ Email Artem + LinkedIn + GitHub + DZone +
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