[Phase 2] Google Analytics & Tag manager integration

[kunwarsaluja]

Google Analytics & Tag manager integration

https://www.aem.live/developer/gtm-martech-integration

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Per SC Feedback Document

Customer reality (AEM Publish + Target/AJO):

• Marketer-selectable audiences/segments from AEP/Target/AJO.
• Offer library (XFs, CFs) used across web, email, and apps.
• In-editor experience targeting: authors can configure who sees what directly in the page editor.

DA+EDS reality:

• Strong experimentation framework: A/B tests, metrics, variants from doc-based authoring.
• Rule-based targeting via metadata and edge decisioning.
• No dedicated Target/AJO configuration UI inside DA comparable to AEM Sites/UE.

Use case to support:

“Card issuer or airline wants to:
• Test different hero messages and CTAs for different audience segments.
• Blend experiments with AEP/Target/AJO audiences.
• Allow marketers to configure these without editing code.”

Demo script ask:

1. In DA, define two hero variants for a landing page.
2. Configure an experiment and a rule-based targeting condition (e.g., returning vs new visitor, or high-value segment from AEP).
3. Show:
   • How a marketer chooses the targeting rule in DA.
   • How the system reports experiment results.
4. Roadmap ask: show how Target/AJO audiences could be surfaced in DA in a simple, non-fragmented way.