Docs, instructions, scripts, and AI prompts for the 10 value-first outbound messages.
| Message | Doc | When to use |
|---|---|---|
| #3 IT Director — Ownership checklist | templates/01 Systems Ownership Checklist.md | Send as-is or attach |
| #4 IT Director — Drift audit template | templates/02 Drift Audit Template.md | Send as-is or attach |
| #5 Director — Decision latency worksheet | templates/03 Decision Latency Worksheet.md | Send as-is or attach |
| #6 Marketing VP — Spend reallocation | templates/04 Spend Reallocation Framework.md | Send as-is or attach |
| #7 Finance Director — System ownership map | templates/05 System Ownership Map.md | Send as-is or attach |
| #8 IT Director — Backlog prioritization | templates/06 Backlog Prioritization Matrix.md | Send as-is or attach |
| #10 C-level/VP — KPI latency snapshot | templates/07 KPI Latency Snapshot.md | Send as-is or attach |
| Conversion leak checklist | templates/08 Conversion Leak Checklist.md | Campaign 01, 09 |
| Trust signal placement | templates/09 Trust Signal Placement Checklist.md | Campaign 01 |
| Landing page CTA audit | templates/10 Landing Page CTA Audit Criteria.md | Campaign 01, 09 |
| Channel scoring framework | templates/11 Channel Scoring Framework.md | Campaign 01, 02 |
| Orphan system red flags | templates/12 Orphan System Red Flag Checklist.md | Campaign 03, 04 |
| UTM parameter template | templates/13 UTM Parameter Template.md | Campaign 01, 02 |
| Message | Instructions | Script | AI Prompt |
|---|---|---|---|
| #1 Conversion teardown | analysis/Conversion Teardown Instructions.md | python3 scripts/run_conversion_teardown.py "URL" |
In that doc |
| #2 Attribution snapshot | analysis/Attribution Snapshot Instructions.md | python3 scripts/run_attribution_check.py "URL" |
In that doc |
| #9 3 fixes one-pager | Same as #1 | Same script | Same AI prompt |
# Conversion teardown / 3 fixes
python3 scripts/run_conversion_teardown.py "https://prospect-website.com/landing-page"
# Attribution check
python3 scripts/run_attribution_check.py "https://prospect-website.com"Scripts output structure/checklist; you add the narrative or use the AI prompt to generate it.