diff --git a/README.md b/README.md
index cabe125..74bd444 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # can-hub.io
 
-Marketing + docs site for [can-hub](https://github.com/jamofer/can-hub), built
+Marketing + docs site for [can-hub](https://github.com/can-hub-io/can-hub), built
 with [Zola](https://www.getzola.org) and deployed on Cloudflare Pages.
 
 ```sh
@@ -13,7 +13,7 @@ with [Zola](https://www.getzola.org) and deployed on Cloudflare Pages.
 - **Landing** lives in `templates/index.html` (+ `templates/partials/`); copy is
   in the template, not markdown.
 - **Docs** under `/docs/` are pulled from the [can-hub
-  repo](https://github.com/jamofer/can-hub) at build time by `build.sh`
+  repo](https://github.com/can-hub-io/can-hub) at build time by `build.sh`
   (quick-start, installation, security, the five tool references, protocol and
   design). Edit them **there**, never here — the fetched files are gitignored.
 - **API reference** at `/api/` renders `web/openapi.yaml` (also fetched at build)
diff --git a/build.sh b/build.sh
index 363ea94..f4f57e3 100755
--- a/build.sh
+++ b/build.sh
@@ -4,7 +4,7 @@
 set -eu
 
 ZOLA_VERSION=0.19.2
-CODE_RAW=https://raw.githubusercontent.com/jamofer/can-hub/main
+CODE_RAW=https://raw.githubusercontent.com/can-hub-io/can-hub/main
 
 if [ ! -x ./zola ] || ! ./zola --version | grep -q "$ZOLA_VERSION"; then
     curl -sfL "https://github.com/getzola/zola/releases/download/v${ZOLA_VERSION}/zola-v${ZOLA_VERSION}-x86_64-unknown-linux-gnu.tar.gz" | tar xz
@@ -23,7 +23,7 @@ fetch_doc() {
     } > "content/docs/$out"
     curl -sf "$CODE_RAW/$repo_path" \
         | sed 's#](\([a-z][a-z0-9-]*\)\.md#](/docs/\1/#g' \
-        | sed 's#](/docs/design/#](https://github.com/jamofer/can-hub/blob/main/doc/design.md#g' \
+        | sed 's#](/docs/design/#](https://github.com/can-hub-io/can-hub/blob/main/doc/design.md#g' \
         >> "content/docs/$out"
 }
 
diff --git a/config.toml b/config.toml
index 9f537ed..3984e7d 100644
--- a/config.toml
+++ b/config.toml
@@ -10,5 +10,5 @@ highlight_code = true
 highlight_theme = "ayu-dark"
 
 [extra]
-github = "https://github.com/jamofer/can-hub"
+github = "https://github.com/can-hub-io/can-hub"
 contact = "licensing@can-hub.io"
diff --git a/content/docs/_index.md b/content/docs/_index.md
index 708cd06..23b3d8e 100644
--- a/content/docs/_index.md
+++ b/content/docs/_index.md
@@ -8,5 +8,5 @@ sort_by = "weight"
 
 Everything here — quick start, tool reference, security, the wire protocol and
 the design notes — is rendered straight from the
-[can-hub repository](https://github.com/jamofer/can-hub) at build time. The
+[can-hub repository](https://github.com/can-hub-io/can-hub) at build time. The
 repository is the source of truth; edit the docs there.