diff --git a/src/components/author-bio.tsx b/src/components/author-bio.tsx
index 8452f61..e96ebcc 100644
--- a/src/components/author-bio.tsx
+++ b/src/components/author-bio.tsx
@@ -5,7 +5,10 @@ export function AuthorBio() {
       <div>
         <h3 className="text-xl font-semibold">Will Thomson</h3>
         <p className="text-muted-foreground mt-2 leading-relaxed">
-          Half man, half tree, all heart.
+          Will is a certified arborist and landscape designer. He holds an MSc
+          in Environmental Science from the American University of Beirut and an
+          MLA from the Spitzer School of Architecture, and is a certified hater
+          of using trees to score political points.
         </p>
       </div>
     </div>
diff --git a/src/components/layout/site-footer.tsx b/src/components/layout/site-footer.tsx
index 4713115..fc05c98 100644
--- a/src/components/layout/site-footer.tsx
+++ b/src/components/layout/site-footer.tsx
@@ -25,8 +25,8 @@ export function SiteFooter() {
               <span className="text-lg font-semibold">Tree Politics</span>
             </Link>
             <p className="text-muted-foreground text-sm leading-relaxed">
-              The use and abuse of trees in history. Political ecology through
-              an arborist's lens.
+              Woody Political Ecology, the use and abuse of trees in history,
+              and tree facts to impress your friends
             </p>
           </div>
 
diff --git a/src/pages/about/about-page.tsx b/src/pages/about/about-page.tsx
index 17c35ad..a611aef 100644
--- a/src/pages/about/about-page.tsx
+++ b/src/pages/about/about-page.tsx
@@ -3,21 +3,27 @@ import { AuthorBio } from "@/components/author-bio"
 export function AboutPage() {
   return (
     <div className="mx-auto w-full max-w-3xl px-4 py-12 sm:px-6">
-      {/* Mission */}
+      {/* Why Tree Politics */}
       <section className="mb-16">
-        <h1 className="mb-6 text-3xl tracking-wide sm:text-4xl">Our Mission</h1>
+        <h1 className="mb-6 text-3xl tracking-wide sm:text-4xl">
+          Why Tree Politics?
+        </h1>
         <div className="prose prose-lg dark:prose-invert prose-headings:font-heading max-w-none">
           <p>
-            Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do
-            eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim
-            ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
-            aliquip ex ea commodo consequat.
+            "Trees are the answer" read the bumper sticker on the back of my
+            boss's silver RAV4 at the first job I ever had working as an
+            arborist. My first reaction was to snicker to myself: what does that
+            even mean? Got a broken leg? Trees! Student debt getting you down?
+            Trees! But it stuck with me, and as I continued to work with trees
+            and learn more and more about their place in human history, it's one
+            that bothered me. And it was also one that clashed with my personal
+            experience interacting with people in urban areas around trees.
           </p>
           <p>
-            Duis aute irure dolor in reprehenderit in voluptate velit esse
-            cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
-            cupidatat non proident, sunt in culpa qui officia deserunt mollit
-            anim id est laborum.
+            In this series I'll be looking through a political ecology lens to
+            examine the history of human use and interaction with trees, how
+            trees become political actors and shape and are shaped by our
+            political landscape.
           </p>
         </div>
       </section>
diff --git a/src/pages/home/home-page.tsx b/src/pages/home/home-page.tsx
index 5374b62..26019e5 100644
--- a/src/pages/home/home-page.tsx
+++ b/src/pages/home/home-page.tsx
@@ -22,8 +22,8 @@ export function HomePage() {
           Tree Politics
         </h1>
         <p className="text-muted-foreground max-w-2xl text-lg leading-relaxed lg:text-xl">
-          The use and abuse of trees in history. Political ecology through an
-          arborist's lens.
+          Woody Political Ecology, the use and abuse of trees in history, and
+          tree facts to impress your friends
         </p>
         <Button asChild size="lg" className="mt-2">
           <Link to="/blog">