diff --git a/blocks/form/utm.js b/blocks/form/utm.js
index fbc29148..e3276c97 100644
--- a/blocks/form/utm.js
+++ b/blocks/form/utm.js
@@ -1,5 +1,4 @@
 // eslint-disable-next-line import/no-unresolved
-import { fetchPlaceholders } from '../../../../../../../scripts/aem.js';
 
 const createUtmInput = (name, value, form) => {
   const input = document.createElement('input');
@@ -9,13 +8,33 @@ const createUtmInput = (name, value, form) => {
   form.appendChild(input);
 };
 
+/* eslint-disable no-else-return, no-undef */
+async function getECID() {
+  if (typeof alloy === 'function') {
+    try {
+      const result = await alloy('getIdentity');
+      if (result && result.identity && result.identity.ECID) {
+        return result.identity.ECID;
+      } else {
+        console.warn('Alloy returned no ECID. Check your configuration.');
+      }
+    } catch (error) {
+      console.error('Error getting ECID:', error);
+    }
+  } else {
+    console.error('Alloy.js is not available on this page.');
+  }
+  return null;
+}
+/* eslint-enable no-else-return, no-undef */
+
 export default async function decorateUTM(form) {
-  const placeholders = await fetchPlaceholders('/forms/utm-sources');
-  const utmSources = placeholders ? Object.values(placeholders).join(',') : null;
   const utmParams = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content'];
   const queryString = window.location.search;
   const urlParams = new URLSearchParams(queryString);
-  utmParams.forEach((item) => {
+  let hasMediium = false;
+  for (let i = 0; i < utmParams.length; i += 1) {
+    const item = utmParams[i];
     let utmValue = urlParams.get(item);
     const now = new Date();
     const minutes = 30;
@@ -25,22 +44,21 @@ export default async function decorateUTM(form) {
     if (utmValue != null && utmValue !== '') {
       createUtmInput(item, utmValue, form);
       document.cookie = `${item}=${utmValue}; path=/; expires=${now.toUTCString()}`;
+      hasMediium = item === 'utm_medium' ? true : hasMediium;
     } else if (document.cookie.split('; ').find((row) => row.startsWith(`${item}=`))) {
       // eslint-disable-next-line prefer-destructuring
       utmValue = document.cookie.split('; ')
         .find((row) => row.startsWith(`${item}=`))
         .split('=')[1];
       createUtmInput(item, utmValue, form); // Create input dynamically using cookie value
-    } else if (item === 'utm_medium' || item === 'utm_source') {
-      // Check if utm_medium or utm_source can be determined from the referrer
-      if (utmSources && document.referrer) {
-        const url = document.referrer.match(/:\/\/(.[^/]+)/)[1];
-        if (utmSources.includes(url)) {
-          utmValue = item === 'utm_medium' ? 'organic' : document.referrer;
-          document.cookie = `${item}=${utmValue}; path=/; expires=${now.toUTCString()}`;
-          createUtmInput(item, utmValue, form); // Create input dynamically from referrer
-        }
-      }
+      hasMediium = item === 'utm_medium' ? true : hasMediium;
+    }
+  }
+
+  if (!hasMediium) {
+    const ecid = await getECID();
+    if (ecid) {
+      createUtmInput('utm_content', ecid, form);
     }
-  });
+  }
 }