diff --git a/blocks/cards/cards.css b/blocks/cards/cards.css
index b080623..b52792d 100644
--- a/blocks/cards/cards.css
+++ b/blocks/cards/cards.css
@@ -1,27 +1,129 @@
+.cards {
+  display: flex;
+  justify-content: center;
+}
+
 .cards > ul {
   list-style: none;
   display: grid;
-  grid-template-columns: repeat(auto-fill, minmax(257px, 1fr));
+  flex: 1;
+  grid-template-columns: 1fr;
+  justify-items: center;
   gap: var(--space-m);
   margin: 0;
   padding: 0;
 }
 
+@media (width >= 600px) {
+  .cards.cols-2 > ul,
+  .cards.cols-4 > ul,
+  .cards.cols-6 > ul {
+    grid-template-columns: repeat(2, 1fr);
+  }
+}
+
+@media (width >= 900px) {
+  .cards.cols-3 > ul,
+  .cards.cols-6 > ul {
+    grid-template-columns: repeat(3, 1fr);
+  }
+
+  .cards.cols-4 > ul {
+    grid-template-columns: repeat(4, 1fr);
+  }
+}
+
 .cards > ul > li {
+  display: flex;
+  flex-direction: column;
+  width: 100%;
+  min-width: 0;
   border: 1px solid var(--color-border);
   background-color: var(--color-bg);
 }
 
-.cards .cards-card-body {
-  margin: var(--space-s);
+.cards li.linked {
+  position: relative;
+  cursor: pointer;
+  transition: box-shadow 0.2s;
+}
+
+.cards li.linked a::before {
+  content: '';
+  position: absolute;
+  inset: 0;
+}
+
+.cards li.linked:hover {
+  box-shadow: var(--shadow-elevated);
+}
+
+/* media wrapper */
+.cards .media-wrapper {
+  position: relative;
+  overflow: hidden;
+  height: 200px;
+  border: 1px solid var(--color-border);
+  border-bottom: 0;
 }
 
-.cards .cards-card-image {
-  line-height: 0;
+.cards .media-wrapper picture {
+  position: absolute;
+  inset: 0;
+  box-sizing: border-box;
 }
 
-.cards > ul > li img {
+.cards .media-wrapper img {
+  height: 100%;
   width: 100%;
-  aspect-ratio: 4 / 3;
   object-fit: cover;
 }
+
+@media (width >= 600px) {
+  .cards .media-wrapper {
+    height: unset;
+    aspect-ratio: 4 / 3;
+  }
+}
+
+/* body wrapper */
+.cards .body-wrapper {
+  flex: 1;
+  padding: var(--space-m);
+}
+
+/* footer */
+.cards footer {
+  padding: var(--space-m);
+  padding-top: 0;
+}
+
+.cards footer .button {
+  width: 100%;
+}
+
+.cards footer a[href]:not(.button) {
+  color: inherit;
+  font-family: var(--heading-font-family);
+  text-transform: uppercase;
+}
+
+.cards footer a[href]:not(.button)::after {
+  content: '';
+  display: inline-block;
+  height: 1em;
+  width: 1em;
+  margin-left: 1ch;
+  background-color: currentcolor;
+  mask-image: url('/icons/chevron.svg');
+  mask-repeat: no-repeat;
+  mask-size: contain;
+  transform: rotate(-90deg);
+  vertical-align: middle;
+}
+
+@media (width >= 900px) {
+  .cards footer .button {
+    width: unset;
+  }
+}
diff --git a/blocks/cards/cards.js b/blocks/cards/cards.js
index 4e6ec93..921ffc7 100644
--- a/blocks/cards/cards.js
+++ b/blocks/cards/cards.js
@@ -1,17 +1,80 @@
-import { createOptimizedPicture } from '../../scripts/aem.js';
+import { createOptimizedPicture, decorateIcons } from '../../scripts/aem.js';
+
+/**
+ * Returns the largest factor of the block's row count between 1 and 6.
+ * @param {Element} block The cards block element
+ * @returns {number} Grid column count to apply as a cols-N class
+ */
+function getGridFactor(block) {
+  const rows = block.children.length;
+  for (let n = 6; n >= 2; n -= 1) {
+    if (rows % n === 0) return n;
+  }
+  return rows === 1 ? 1 : 3;
+}
+
+/**
+ * Moves a trailing CTA out of .body-wrapper into a card footer.
+ * @param {HTMLElement} card The card <li> element being decorated
+ */
+function extractButtons(card) {
+  const body = card.querySelector('.body-wrapper');
+  if (!body) return;
+  const last = body.lastElementChild;
+  if (!last) return;
+
+  const isButtonWrapper = last.classList.contains('button-wrapper');
+  const isLoneLink = last.tagName === 'P'
+    && last.querySelectorAll('a[href]').length === 1
+    && last.textContent.trim() === last.querySelector('a[href]').textContent.trim();
+
+  if (!isButtonWrapper && !isLoneLink) return;
+  const footer = document.createElement('footer');
+  footer.append(last);
+  card.append(footer);
+}
+
+/**
+ * Marks a card as fully clickable when it contains exactly one link.
+ * @param {HTMLElement} card The card <li> element being decorated
+ */
+function linkCard(card) {
+  const links = [...card.querySelectorAll('a[href]')];
+  if (links.length !== 1) return;
+  card.classList.add('linked');
+}
+
+/**
+ * Replaces all images in the block with optimized picture elements.
+ * @param {Element} block The cards block element
+ */
+function optimizeImages(block) {
+  block.querySelectorAll('.media-wrapper picture > img').forEach((img) => {
+    img.closest('picture').replaceWith(createOptimizedPicture(img.src, img.alt, false, [{ width: '750' }]));
+  });
+}
 
 export default function decorate(block) {
-  /* change to ul, li */
+  if (![...block.classList].some((c) => c.startsWith('cols-'))) {
+    block.classList.add(`cols-${getGridFactor(block)}`);
+  }
+
   const ul = document.createElement('ul');
-  [...block.children].forEach((row) => {
+  [...block.children].forEach((card) => {
     const li = document.createElement('li');
-    while (row.firstElementChild) li.append(row.firstElementChild);
-    [...li.children].forEach((div) => {
-      if (div.children.length === 1 && div.querySelector('picture')) div.className = 'cards-card-image';
-      else div.className = 'cards-card-body';
+    [...card.children].forEach((cell) => {
+      const els = [...cell.children];
+      const isMedia = els.length > 0 && els.every((el) => el.tagName === 'PICTURE' || el.tagName === 'VIDEO');
+      cell.classList.add(isMedia ? 'media-wrapper' : 'body-wrapper');
+      li.append(cell);
     });
+    extractButtons(li);
+    linkCard(li);
     ul.append(li);
   });
-  ul.querySelectorAll('picture > img').forEach((img) => img.closest('picture').replaceWith(createOptimizedPicture(img.src, img.alt, false, [{ width: '750' }])));
+
   block.replaceChildren(ul);
+
+  optimizeImages(block);
+  decorateIcons(block);
 }