From 5602c51cacf999967eef116c854a9c2b255a71a9 Mon Sep 17 00:00:00 2001
From: mohanadft <mohanadfteha@gmail.com>
Date: Tue, 14 Jul 2026 12:31:40 +0300
Subject: [PATCH 1/4] fix(seo): Phase 1 hygiene fixes for -new draft pages

Addresses the Critical/High findings from the -new pages SEO/GEO/AEO
audit that are safe to ship while pages stay noindexed:

- Remove deprecated HowTo/HowToStep schema (retired by Google Sept
  2023) from incubator-new, mentorship-new, volunteer-new
- Add a shared #organization @id to HomeLayout's NonprofitOrganization
  node and reference it from donate-new, donate-2-new, media-new, and
  contact-new so their page-level schema fragments merge into one
  entity instead of creating duplicate/orphan Organization nodes
- Add a canonicalUrl override prop to HomeLayout and point
  donate-2-new at /donate to codify the primary/fallback relationship
  before either page goes live
- Fix 5 titles missing the site's "| Tech for Palestine" brand suffix
  (endorsements, london-gathering, legal, privacy-policy, terms)
- Trim 2 meta descriptions over the 160-char SERP truncation limit
  (e4p, london-gathering)
- Fix home-new title capitalization/length and drop the redundant
  "T4P" prefix on tools-new's title
---
 src/layouts/HomeLayout.astro         | 10 ++++---
 src/pages/contact-new.astro          | 10 +++++--
 src/pages/donate-2-new.astro         |  7 +++--
 src/pages/donate-new.astro           |  2 +-
 src/pages/e4p-new.astro              |  2 +-
 src/pages/endorsements-new.astro     |  2 +-
 src/pages/home-new.astro             |  2 +-
 src/pages/incubator-new.astro        | 41 ----------------------------
 src/pages/legal-new.astro            |  6 +++-
 src/pages/london-gathering-new.astro |  4 +--
 src/pages/media-new.astro            |  3 +-
 src/pages/mentorship-new.astro       | 29 --------------------
 src/pages/privacy-policy-new.astro   |  6 +++-
 src/pages/terms-new.astro            |  6 +++-
 src/pages/tools-new.astro            |  2 +-
 src/pages/volunteer-new.astro        | 29 --------------------
 16 files changed, 40 insertions(+), 121 deletions(-)

diff --git a/src/layouts/HomeLayout.astro b/src/layouts/HomeLayout.astro
index 4e0e233..e2507b7 100644
--- a/src/layouts/HomeLayout.astro
+++ b/src/layouts/HomeLayout.astro
@@ -12,6 +12,7 @@ interface Props {
   description?: string;
   image?: string;
   noindex?: boolean;
+  canonicalUrl?: string;
 }
 
 const {
@@ -19,18 +20,19 @@ const {
   description = "T4P is an incubator for Palestine advocacy projects.",
   image = "https://techforpalestine.org/t4p-social-logo.png",
   noindex = false,
+  canonicalUrl: canonicalUrlOverride,
 } = Astro.props;
 
 const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
 
-const canonicalUrl = new URL(
-  Astro.url.pathname,
-  Astro.site || "https://techforpalestine.org"
-).toString();
+const canonicalUrl =
+  canonicalUrlOverride ||
+  new URL(Astro.url.pathname, Astro.site || "https://techforpalestine.org").toString();
 
 const organizationSchema = {
   "@context": "https://schema.org",
   "@type": "NonprofitOrganization",
+  "@id": "https://techforpalestine.org/#organization",
   name: "Tech for Palestine",
   url: "https://techforpalestine.org",
   logo: "https://techforpalestine.org/t4p-social-logo.png",
diff --git a/src/pages/contact-new.astro b/src/pages/contact-new.astro
index c94d7dd..838469a 100644
--- a/src/pages/contact-new.astro
+++ b/src/pages/contact-new.astro
@@ -15,9 +15,13 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
       type="application/ld+json"
       set:html={JSON.stringify({
         "@context": "https://schema.org",
-        "@type": "ContactPoint",
-        contactType: "customer support",
-        email: "contact@techforpalestine.org",
+        "@type": "NonprofitOrganization",
+        "@id": "https://techforpalestine.org/#organization",
+        contactPoint: {
+          "@type": "ContactPoint",
+          contactType: "customer support",
+          email: "contact@techforpalestine.org",
+        },
       })}
     />
   </Fragment>
diff --git a/src/pages/donate-2-new.astro b/src/pages/donate-2-new.astro
index a36d026..b933cc2 100644
--- a/src/pages/donate-2-new.astro
+++ b/src/pages/donate-2-new.astro
@@ -9,9 +9,10 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
 ---
 
 <HomeLayout
-  title="Donate (Alternate Form) | Tech for Palestine"
-  description="Support Tech for Palestine. Your donation helps us hire professionals, strengthen existing projects, and launch new initiatives for a free Palestine."
+  title="Support Our Work | Tech for Palestine"
+  description="Alternate donation form for Tech for Palestine. Use this page if the primary donate form doesn't load in your browser."
   noindex={true}
+  canonicalUrl="https://techforpalestine.org/donate"
 >
   <Fragment slot="head">
     <script
@@ -19,7 +20,7 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
       set:html={JSON.stringify({
         "@context": "https://schema.org",
         "@type": "NonprofitOrganization",
-        name: "Tech for Palestine",
+        "@id": "https://techforpalestine.org/#organization",
         potentialAction: {
           "@type": "DonateAction",
           name: "Donate to Tech for Palestine",
diff --git a/src/pages/donate-new.astro b/src/pages/donate-new.astro
index 49024fd..4eb7cfb 100644
--- a/src/pages/donate-new.astro
+++ b/src/pages/donate-new.astro
@@ -21,7 +21,7 @@ const isUK = country === "GB";
       set:html={JSON.stringify({
         "@context": "https://schema.org",
         "@type": "NonprofitOrganization",
-        name: "Tech for Palestine",
+        "@id": "https://techforpalestine.org/#organization",
         potentialAction: {
           "@type": "DonateAction",
           name: "Donate to Tech for Palestine",
diff --git a/src/pages/e4p-new.astro b/src/pages/e4p-new.astro
index dcb1910..ee0ad43 100644
--- a/src/pages/e4p-new.astro
+++ b/src/pages/e4p-new.astro
@@ -159,7 +159,7 @@ const peopleSchema = [...testimonials, ...founders].map((person) => ({
 
 <HomeLayout
   title="Entrepreneurs for Palestine | Tech for Palestine"
-  description="Entrepreneurs for Palestine is a global community of founders and CEOs joining forces to stand up for what's right and make a difference for the Palestinian cause."
+  description="Entrepreneurs for Palestine is a global community of founders and CEOs standing up for Palestinian liberation through hiring, sourcing, and funding."
   noindex={true}
 >
   <Fragment slot="head">
diff --git a/src/pages/endorsements-new.astro b/src/pages/endorsements-new.astro
index 37f54c9..66970ab 100644
--- a/src/pages/endorsements-new.astro
+++ b/src/pages/endorsements-new.astro
@@ -44,7 +44,7 @@ const faqSchema = {
 ---
 
 <HomeLayout
-  title="Endorsements"
+  title="Endorsements | Tech for Palestine"
   description="Request an endorsement from Tech for Palestine for your campaign or organization. Learn what we look for and how the review process works."
   noindex={true}
 >
diff --git a/src/pages/home-new.astro b/src/pages/home-new.astro
index 6e91870..ce9ef8b 100644
--- a/src/pages/home-new.astro
+++ b/src/pages/home-new.astro
@@ -34,7 +34,7 @@ try {
 ---
 
 <HomeLayout
-  title="Tech For Palestine"
+  title="Tech for Palestine | Coalition for Palestinian Liberation"
   description="A coalition of thousands of founders, engineers, product marketers, investors and other professionals working in support of Palestinian liberation."
   noindex={true}
 >
diff --git a/src/pages/incubator-new.astro b/src/pages/incubator-new.astro
index 7de665f..1f3cd80 100644
--- a/src/pages/incubator-new.astro
+++ b/src/pages/incubator-new.astro
@@ -7,44 +7,6 @@ import Button from "../components/ui/Button.astro";
 import SignUpForm from "../structures/SignUpForm.astro";
 
 const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
-
-const howToSchema = {
-  "@context": "https://schema.org",
-  "@type": "HowTo",
-  name: "How to apply to the Tech for Palestine Incubator",
-  step: [
-    {
-      "@type": "HowToStep",
-      position: 1,
-      name: "Application form",
-      text: "Fill out the application (takes 10 to 30 minutes).",
-    },
-    {
-      "@type": "HowToStep",
-      position: 2,
-      name: "Review",
-      text: "We review your application and invite selected projects for an interview. We may reach out for more information.",
-    },
-    {
-      "@type": "HowToStep",
-      position: 3,
-      name: "Interview",
-      text: "A 30-minute call focusing on the impact you intend to have and how you plan to get there. No slides needed. Interviews are very direct and aim to push you on your understanding of the problem and the impact you might have.",
-    },
-    {
-      "@type": "HowToStep",
-      position: 4,
-      name: "Decision",
-      text: "We aim to notify all applicants within 10 days of application. Interviews and decisions happen twice weekly. In some cases we may ask more questions after the interview.",
-    },
-    {
-      "@type": "HowToStep",
-      position: 5,
-      name: "Onboarding",
-      text: "If admitted, you receive next steps and access to all Tech for Palestine resources.",
-    },
-  ],
-};
 ---
 
 <HomeLayout
@@ -52,9 +14,6 @@ const howToSchema = {
   description="The Tech for Palestine Incubator supports early-stage advocacy projects with mentorship, volunteers, and funding for Palestinian liberation."
   noindex={true}
 >
-  <Fragment slot="head">
-    <script type="application/ld+json" set:html={JSON.stringify(howToSchema)} />
-  </Fragment>
   <HomeNavbar membershipLive={membershipLive} alwaysVisible />
   <main class="pt-20">
     <!-- Hero -->
diff --git a/src/pages/legal-new.astro b/src/pages/legal-new.astro
index 8cb6ada..eb7c6ef 100644
--- a/src/pages/legal-new.astro
+++ b/src/pages/legal-new.astro
@@ -17,7 +17,11 @@ const webPageSchema = {
 };
 ---
 
-<HomeLayout title={pageTitle} description={pageDescription} noindex={true}>
+<HomeLayout
+  title={`${pageTitle} | Tech for Palestine`}
+  description={pageDescription}
+  noindex={true}
+>
   <Fragment slot="head">
     <script type="application/ld+json" set:html={JSON.stringify(webPageSchema)} />
   </Fragment>
diff --git a/src/pages/london-gathering-new.astro b/src/pages/london-gathering-new.astro
index 4882d71..88afe6e 100644
--- a/src/pages/london-gathering-new.astro
+++ b/src/pages/london-gathering-new.astro
@@ -81,8 +81,8 @@ const eventSchema = {
 ---
 
 <HomeLayout
-  title="London Gathering (Past Event)"
-  description="Tech for Palestine's London community gathering — a full day of workshops and networking held November 8, 2025 at Palestine House, London. This event has concluded."
+  title="London Gathering — Past Event | Tech for Palestine"
+  description="Recap of Tech for Palestine's London Gathering — a full day of workshops and networking held Nov 8, 2025 at Palestine House. This event has concluded."
   noindex={true}
 >
   <Fragment slot="head">
diff --git a/src/pages/media-new.astro b/src/pages/media-new.astro
index be724bd..3940cce 100644
--- a/src/pages/media-new.astro
+++ b/src/pages/media-new.astro
@@ -144,8 +144,7 @@ const darkAssets = [
 const pressSchema = {
   "@context": "https://schema.org",
   "@type": "NonprofitOrganization",
-  name: "Tech for Palestine",
-  url: "https://techforpalestine.org",
+  "@id": "https://techforpalestine.org/#organization",
   subjectOf: [leadArticle, ...articles].map((a) => ({
     "@type": "NewsArticle",
     headline: a.headline,
diff --git a/src/pages/mentorship-new.astro b/src/pages/mentorship-new.astro
index f6341b5..252185e 100644
--- a/src/pages/mentorship-new.astro
+++ b/src/pages/mentorship-new.astro
@@ -6,32 +6,6 @@ import Button from "../components/ui/Button.astro";
 import SignUpForm from "../structures/SignUpForm.astro";
 
 const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
-
-const howToSchema = {
-  "@context": "https://schema.org",
-  "@type": "HowTo",
-  name: "How to become a Tech for Palestine mentor",
-  step: [
-    {
-      "@type": "HowToStep",
-      position: 1,
-      name: "Submit the Mentor Application",
-      text: "Fill out the Mentor Application. Your profile will be screened against our ideal mentor profile.",
-    },
-    {
-      "@type": "HowToStep",
-      position: 2,
-      name: "Interview with the T4P team",
-      text: "If your profile fits, you'll be invited to an interview with the Tech for Palestine team.",
-    },
-    {
-      "@type": "HowToStep",
-      position: 3,
-      name: "Get matched with a project",
-      text: "Join the database of potential mentors. Project leaders can request a mentor and you'll be introduced to begin your mentorship journey.",
-    },
-  ],
-};
 ---
 
 <HomeLayout
@@ -39,9 +13,6 @@ const howToSchema = {
   description="Support T4P Incubator projects with expertise and guidance. Become a mentor and help Palestinian tech projects find product-market fit."
   noindex={true}
 >
-  <Fragment slot="head">
-    <script type="application/ld+json" set:html={JSON.stringify(howToSchema)} />
-  </Fragment>
   <HomeNavbar membershipLive={membershipLive} alwaysVisible />
 
   <main class="pt-20">
diff --git a/src/pages/privacy-policy-new.astro b/src/pages/privacy-policy-new.astro
index 0a025f4..11595e3 100644
--- a/src/pages/privacy-policy-new.astro
+++ b/src/pages/privacy-policy-new.astro
@@ -17,7 +17,11 @@ const webPageSchema = {
 };
 ---
 
-<HomeLayout title={pageTitle} description={pageDescription} noindex={true}>
+<HomeLayout
+  title={`${pageTitle} | Tech for Palestine`}
+  description={pageDescription}
+  noindex={true}
+>
   <Fragment slot="head">
     <script type="application/ld+json" set:html={JSON.stringify(webPageSchema)} />
   </Fragment>
diff --git a/src/pages/terms-new.astro b/src/pages/terms-new.astro
index 3166dfa..a02c6c9 100644
--- a/src/pages/terms-new.astro
+++ b/src/pages/terms-new.astro
@@ -17,7 +17,11 @@ const webPageSchema = {
 };
 ---
 
-<HomeLayout title={pageTitle} description={pageDescription} noindex={true}>
+<HomeLayout
+  title={`${pageTitle} | Tech for Palestine`}
+  description={pageDescription}
+  noindex={true}
+>
   <Fragment slot="head">
     <script type="application/ld+json" set:html={JSON.stringify(webPageSchema)} />
   </Fragment>
diff --git a/src/pages/tools-new.astro b/src/pages/tools-new.astro
index 991b867..454cf26 100644
--- a/src/pages/tools-new.astro
+++ b/src/pages/tools-new.astro
@@ -116,7 +116,7 @@ const toolsItemListSchema = {
 ---
 
 <HomeLayout
-  title="T4P Tools for Palestinian Advocacy | Tech for Palestine"
+  title="Tools for Palestinian Advocacy | Tech for Palestine"
   description="Tools built by the movement to support Palestinian advocacy — ethical AI, news coverage, boycott tools, protest maps, and accountability databases."
   noindex={true}
 >
diff --git a/src/pages/volunteer-new.astro b/src/pages/volunteer-new.astro
index d577348..e1dae17 100644
--- a/src/pages/volunteer-new.astro
+++ b/src/pages/volunteer-new.astro
@@ -6,32 +6,6 @@ import Button from "../components/ui/Button.astro";
 import SignUpForm from "../structures/SignUpForm.astro";
 
 const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
-
-const howToSchema = {
-  "@context": "https://schema.org",
-  "@type": "HowTo",
-  name: "How to volunteer with Tech for Palestine",
-  step: [
-    {
-      "@type": "HowToStep",
-      position: 1,
-      name: "Submit your application",
-      text: "Complete the volunteer application form to be matched with the right project or team.",
-    },
-    {
-      "@type": "HowToStep",
-      position: 2,
-      name: "Join our Discord",
-      text: "Join the Discord server and community calls to connect with the movement.",
-    },
-    {
-      "@type": "HowToStep",
-      position: 3,
-      name: "Stay connected",
-      text: "Follow Tech for Palestine on Instagram, Twitter, LinkedIn, YouTube, GitHub, and Bluesky.",
-    },
-  ],
-};
 ---
 
 <HomeLayout
@@ -39,9 +13,6 @@ const howToSchema = {
   description="Join the Tech for Palestine volunteer community. Apply your skills to projects that amplify Palestinian voices and support the movement for liberation."
   noindex={true}
 >
-  <Fragment slot="head">
-    <script type="application/ld+json" set:html={JSON.stringify(howToSchema)} />
-  </Fragment>
   <HomeNavbar membershipLive={membershipLive} alwaysVisible />
 
   <main class="pt-20">

From e4f28b1ddd44b9ff528e7bb20cb799a4376dac0e Mon Sep 17 00:00:00 2001
From: mohanadft <mohanadfteha@gmail.com>
Date: Tue, 14 Jul 2026 12:47:05 +0300
Subject: [PATCH 2/4] fix(seo): Phase 2 content depth and render-visibility
 fixes for -new pages
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

Addresses the content/E-E-A-T and GEO findings from the -new pages
SEO/GEO/AEO audit:

- Fix MembershipDues to compute its A/B variant assignment (URL param,
  localStorage) inside an effect instead of a useState initializer, so
  the component no longer crashes under SSR; switch membership-new
  from client:only to client:load so the dues formula, fee-waiver
  list, and tax-deductibility copy are now in the crawlable HTML
- Add fetchE4PSignatories to notionClient.ts (mirrors the existing
  fetchNotionEvents/fetchNotionFAQ pattern) and use it to server-fetch
  signatories for e4p/pledge-new, switching SignatoriesNew from
  client:only to client:load with the fetched data as initial props
- Flesh out contact-new (response-time SLA, registered address, FAQ
  link, social links) from ~85 to 250+ words; align the endorsements
  card's review-time language with the endorsements-new page
- Add a definitional "what is Tech for Palestine" passage to
  about-new's visible body copy, not just its meta description
- Add static fallback copy to events-new (independent of the Notion
  fetch) and expand faq-new's fallback FAQ list from 3 to 6 items
- Rework 6 declarative H2s into question form across donate-new,
  membership-new, incubator-new (x2), mentorship-new, and
  volunteer-new for better AI Overview/answer-engine extraction
- Add missing recommended `image` to the Event schema on events-new
  and london-gathering-new; add datePublished + <time datetime> to
  media-new's press coverage; add <time datetime> to event dates in
  EventsNew.tsx
- Add page-specific schema to the four pages that had none: ItemList
  for home-new's open roles and ideas-new's project ideas, WebPage
  for get-involved-new, and BreadcrumbList for the two nested routes
  (e4p/pledge-new, help/hire-new)
- Link Person.worksFor nodes (about-new, team-new) to the shared
  #organization @id; add the founder's real image URL to about-new's
  Person schema

Skipped by design: team-new's per-director bios and quantified
"impact" stats on tools-new's Thaura/Newscord/Boycat/Find-a-Protest
cards both need real facts (bios, LinkedIn URLs, usage numbers) that
don't exist in this codebase — fabricating them would put false
claims about named staff and real products on a public nonprofit
page. UpScrolled's existing Al Jazeera coverage (already cited on
media-new) was added since it's a verified fact.
---
 src/components/events/EventsNew.tsx          | 24 ++++---
 src/components/membership/MembershipDues.tsx | 37 ++++++----
 src/pages/about-new.astro                    |  8 ++-
 src/pages/contact-new.astro                  | 76 ++++++++++++++++++--
 src/pages/donate-new.astro                   |  2 +-
 src/pages/e4p/pledge-new.astro               | 53 ++++++++++----
 src/pages/events-new.astro                   | 11 ++-
 src/pages/faq-new.astro                      | 18 +++++
 src/pages/get-involved-new.astro             | 15 ++++
 src/pages/help/hire-new.astro                | 20 ++++++
 src/pages/home-new.astro                     | 16 +++++
 src/pages/ideas-new.astro                    | 19 +++++
 src/pages/incubator-new.astro                |  4 +-
 src/pages/london-gathering-new.astro         |  4 +-
 src/pages/media-new.astro                    | 28 +++++++-
 src/pages/membership-new.astro               |  8 +--
 src/pages/mentorship-new.astro               |  2 +-
 src/pages/team-new.astro                     |  2 +-
 src/pages/tools-new.astro                    |  2 +-
 src/pages/volunteer-new.astro                |  2 +-
 src/store/notionClient.ts                    | 41 +++++++++++
 21 files changed, 326 insertions(+), 66 deletions(-)

diff --git a/src/components/events/EventsNew.tsx b/src/components/events/EventsNew.tsx
index 1ca5342..d469431 100644
--- a/src/components/events/EventsNew.tsx
+++ b/src/components/events/EventsNew.tsx
@@ -163,12 +163,12 @@ function HeroEvent({ event }: HeroEventProps) {
       {/* Content side */}
       <div className="flex flex-col gap-4 p-8 min-[810px]:p-10">
         {/* Date block */}
-        <div>
-          <p className="ts-stat leading-none text-brand">{day}</p>
-          <p className="ts-overline text-ink-secondary">
+        <time dateTime={event.date}>
+          <span className="ts-stat block leading-none text-brand">{day}</span>
+          <span className="ts-overline block text-ink-secondary">
             {month} {year}
-          </p>
-        </div>
+          </span>
+        </time>
 
         {/* Title */}
         <h2 className="ts-editorial text-ink">{event.title}</h2>
@@ -232,12 +232,12 @@ function LineupTile({ event }: LineupTileProps) {
       {/* Content */}
       <div className="flex flex-1 flex-col gap-2 p-5">
         {/* Date */}
-        <div>
-          <p className="ts-heading leading-none text-brand">{day}</p>
-          <p className="ts-overline text-ink-secondary">
+        <time dateTime={event.date}>
+          <span className="ts-heading block leading-none text-brand">{day}</span>
+          <span className="ts-overline block text-ink-secondary">
             {month} {year}
-          </p>
-        </div>
+          </span>
+        </time>
 
         {/* Title */}
         <h3 className="ts-eyebrow mt-1 line-clamp-2 text-ink">{event.title}</h3>
@@ -311,7 +311,9 @@ function PastEventCard({ event }: { event: EventItem }) {
           </div>
           <h2 className="ts-subheading break-words text-ink">{event.title}</h2>
           <div className="flex flex-wrap gap-x-5 gap-y-1">
-            <span className="ts-body-small text-ink-secondary">{full}</span>
+            <time dateTime={event.date} className="ts-body-small text-ink-secondary">
+              {full}
+            </time>
             {event.time && <span className="ts-body-small text-ink-secondary">{event.time}</span>}
             {event.location && (
               <span className="ts-body-small text-ink-secondary">{event.location}</span>
diff --git a/src/components/membership/MembershipDues.tsx b/src/components/membership/MembershipDues.tsx
index 3a05120..cb98242 100644
--- a/src/components/membership/MembershipDues.tsx
+++ b/src/components/membership/MembershipDues.tsx
@@ -29,30 +29,41 @@ function QgivEmbed() {
 }
 
 export default function MembershipDues() {
-  const [showCalculator] = useState<boolean>(() => {
+  // Default to the no-calculator variant so this renders identically during
+  // SSR (no window/localStorage access) before the A/B assignment runs below.
+  const [showCalculator, setShowCalculator] = useState(false);
+
+  useEffect(() => {
     const urlParams = new URLSearchParams(window.location.search);
     const urlParam = urlParams.get("calculator");
-    if (urlParam === "yes") return true;
-    if (urlParam === "no") return false;
 
-    const stored = localStorage.getItem("membership_ab_variant");
-    if (stored === "Calculator") return true;
-    if (stored === "No Calculator") return false;
+    let assigned: boolean;
+    if (urlParam === "yes") {
+      assigned = true;
+    } else if (urlParam === "no") {
+      assigned = false;
+    } else {
+      const stored = localStorage.getItem("membership_ab_variant");
+      if (stored === "Calculator") {
+        assigned = true;
+      } else if (stored === "No Calculator") {
+        assigned = false;
+      } else {
+        assigned = Math.random() < 0.5;
+        localStorage.setItem("membership_ab_variant", assigned ? "Calculator" : "No Calculator");
+      }
+    }
 
-    const assigned = Math.random() < 0.5;
-    localStorage.setItem("membership_ab_variant", assigned ? "Calculator" : "No Calculator");
-    return assigned;
-  });
+    setShowCalculator(assigned);
 
-  useEffect(() => {
     if (typeof window.plausible !== "undefined") {
       window.plausible("Membership Page", {
         props: {
-          membership_variant: showCalculator ? "Calculator" : "No Calculator",
+          membership_variant: assigned ? "Calculator" : "No Calculator",
         },
       });
     }
-  }, [showCalculator]);
+  }, []);
 
   return (
     <div>
diff --git a/src/pages/about-new.astro b/src/pages/about-new.astro
index 5240883..e348fbe 100644
--- a/src/pages/about-new.astro
+++ b/src/pages/about-new.astro
@@ -12,9 +12,10 @@ const founderSchema = {
   "@type": "Person",
   name: "Paul Biggar",
   jobTitle: "Founder",
+  image: "https://techforpalestine.org/paul-biggar.webp",
   worksFor: {
     "@type": "NonprofitOrganization",
-    name: "Tech for Palestine",
+    "@id": "https://techforpalestine.org/#organization",
   },
   sameAs: ["https://blog.paulbiggar.com/", "https://circleci.com", "https://darklang.com"],
 };
@@ -45,7 +46,10 @@ const founderSchema = {
               >
             </h1>
             <p class="ts-body-large mb-4 max-w-[65ch] text-ink-secondary">
-              Technology should disrupt the status quo — not serve it.
+              <strong class="font-medium text-ink"
+                >Tech for Palestine is a 501(c)(3) nonprofit that incubates and scales tech and
+                advocacy projects for Palestinian liberation.</strong
+              > Technology should disrupt the status quo — not serve it.
             </p>
             <p class="ts-body-large mb-4 max-w-[65ch] text-ink-secondary">
               For decades, the narrative about Palestine has been shaped by selective historical
diff --git a/src/pages/contact-new.astro b/src/pages/contact-new.astro
index 838469a..7364487 100644
--- a/src/pages/contact-new.astro
+++ b/src/pages/contact-new.astro
@@ -34,11 +34,17 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
           <h1 class="ts-editorial mb-6 text-ink">Contact Us</h1>
           <p class="ts-body max-w-[65ch] text-ink-secondary">
             Have a question, media inquiry, or want to request an endorsement? We'd love to hear
-            from you.
+            from you. Tech for Palestine is a volunteer-powered 501(c)(3) nonprofit, so most inboxes
+            below are staffed part-time — we aim to respond to general and media inquiries within
+            5-7 business days, and endorsement requests follow the same timeline. If your question
+            is about how to get involved, donate, or join the Incubator, check our <a
+              href="/faq-new"
+              class="text-brand underline hover:text-brand-hover">FAQ</a
+            > first — it covers the most common questions we receive.
           </p>
         </div>
 
-        <div class="grid grid-cols-1 gap-8 sm:grid-cols-3">
+        <div class="grid grid-cols-1 gap-8 sm:grid-cols-2 lg:grid-cols-4">
           <div class="page-animate rounded-xl border border-butter bg-cream p-8">
             <div class="mb-4 inline-flex h-12 w-12 items-center justify-center rounded-lg bg-sand">
               <svg
@@ -58,7 +64,9 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
             </div>
             <h2 class="ts-heading mb-2 text-ink">General Questions</h2>
             <p class="ts-body-small mb-4 text-ink-secondary">
-              For general inquiries about Tech for Palestine, our projects, or how to get involved.
+              For general inquiries about Tech for Palestine, our Incubator projects, membership,
+              volunteering, or how to get involved. This is also the right inbox for accessibility
+              requests or if you're not sure which team to reach.
             </p>
             <a
               href="mailto:contact@techforpalestine.org"
@@ -87,8 +95,9 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
             </div>
             <h2 class="ts-heading mb-2 text-ink">Media &amp; Press</h2>
             <p class="ts-body-small mb-4 text-ink-secondary">
-              Journalists and media professionals can find press resources and contact information
-              on our media page.
+              Journalists and media professionals can find our press kit, past coverage, and
+              interview contact information on our media page. For time-sensitive press inquiries,
+              mention your deadline in the subject line.
             </p>
             <a
               href="/media-new"
@@ -117,8 +126,8 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
             </div>
             <h2 class="ts-heading mb-2 text-ink">Endorsements</h2>
             <p class="ts-body-small mb-4 text-ink-secondary">
-              Seeking a T4P endorsement for your campaign or organization? Learn what we look for
-              and submit a request.
+              Seeking a T4P endorsement for your campaign or organization? We review requests within
+              5-7 days — learn what we look for and submit a request.
             </p>
             <a
               href="/endorsements-new"
@@ -127,7 +136,60 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
               Request an endorsement &rarr;
             </a>
           </div>
+
+          <div class="page-animate rounded-xl border border-butter bg-cream p-8">
+            <div class="mb-4 inline-flex h-12 w-12 items-center justify-center rounded-lg bg-sand">
+              <svg
+                xmlns="http://www.w3.org/2000/svg"
+                fill="none"
+                viewBox="0 0 24 24"
+                stroke-width="1.5"
+                stroke="currentColor"
+                class="h-6 w-6 text-brand"
+              >
+                <path
+                  stroke-linecap="round"
+                  stroke-linejoin="round"
+                  d="M15 10.5a3 3 0 11-6 0 3 3 0 016 0z"></path>
+                <path
+                  stroke-linecap="round"
+                  stroke-linejoin="round"
+                  d="M19.5 10.5c0 7.142-7.5 11.25-7.5 11.25S4.5 17.642 4.5 10.5a7.5 7.5 0 1115 0z"
+                ></path>
+              </svg>
+            </div>
+            <h2 class="ts-heading mb-2 text-ink">Registered Address</h2>
+            <p class="ts-body-small mb-4 text-ink-secondary">
+              Tech for Palestine is a registered 501(c)(3) nonprofit (EIN 99-3441367). Our full
+              financial and legal details are on our <a
+                href="/legal-new"
+                class="text-brand underline hover:text-brand-hover">Legal &amp; Financial Notice</a
+              > page.
+            </p>
+            <p class="ts-body font-medium text-ink">
+              548 Market St #266950, San Francisco, CA 94104-5401, US
+            </p>
+          </div>
         </div>
+
+        <p class="page-animate ts-body-small mt-10 max-w-[65ch] text-ink-secondary">
+          Prefer social media? We're active on <a
+            href="https://www.instagram.com/techforpalestine"
+            class="text-brand underline hover:text-brand-hover"
+            target="_blank"
+            rel="noopener noreferrer">Instagram</a
+          >, <a
+            href="https://twitter.com/tech4palestine"
+            class="text-brand underline hover:text-brand-hover"
+            target="_blank"
+            rel="noopener noreferrer">X/Twitter</a
+          >, and <a
+            href="https://www.linkedin.com/company/techforpalestine/"
+            class="text-brand underline hover:text-brand-hover"
+            target="_blank"
+            rel="noopener noreferrer">LinkedIn</a
+          >, though email remains the fastest way to reach the right team.
+        </p>
       </div>
     </section>
   </main>
diff --git a/src/pages/donate-new.astro b/src/pages/donate-new.astro
index 4eb7cfb..e7377e2 100644
--- a/src/pages/donate-new.astro
+++ b/src/pages/donate-new.astro
@@ -61,7 +61,7 @@ const isUK = country === "GB";
           <!-- Donation Card -->
           <div class="min-[1050px]:col-span-2">
             <div class="rounded-[20px] border border-butter bg-page p-6 min-[810px]:p-8">
-              <h2 class="ts-heading mb-6 text-ink">Make a donation</h2>
+              <h2 class="ts-heading mb-6 text-ink">How do I donate to Tech for Palestine?</h2>
               <!-- Variant A: Qgiv only (no UK link) -->
               <div id="form-qgiv-only" hidden>
                 <div
diff --git a/src/pages/e4p/pledge-new.astro b/src/pages/e4p/pledge-new.astro
index 125507b..9792a97 100644
--- a/src/pages/e4p/pledge-new.astro
+++ b/src/pages/e4p/pledge-new.astro
@@ -1,5 +1,6 @@
 ---
 import { getEnv } from "../../utils/getEnv";
+import { fetchE4PSignatories } from "../../store/notionClient";
 import HomeLayout from "../../layouts/HomeLayout.astro";
 import HomeNavbar from "../../components/home/HomeNavbar.astro";
 import Button from "../../components/ui/Button.astro";
@@ -7,6 +8,26 @@ import SignatoriesNew from "../../components/SignatoriesNew.tsx";
 import PledgeForm from "../../components/PledgeForm.tsx";
 
 const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
+const signatories = await fetchE4PSignatories(Astro.locals).catch(() => []);
+
+const breadcrumbSchema = {
+  "@context": "https://schema.org",
+  "@type": "BreadcrumbList",
+  itemListElement: [
+    {
+      "@type": "ListItem",
+      position: 1,
+      name: "Entrepreneurs for Palestine",
+      item: "https://techforpalestine.org/e4p-new",
+    },
+    {
+      "@type": "ListItem",
+      position: 2,
+      name: "E4P Pledge",
+      item: "https://techforpalestine.org/e4p/pledge-new",
+    },
+  ],
+};
 ---
 
 <HomeLayout
@@ -14,6 +35,9 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
   description="Entrepreneurs and founders pledging to steer their companies' hiring, operations, and fundraising in support of Palestinian liberation."
   noindex={true}
 >
+  <Fragment slot="head">
+    <script type="application/ld+json" set:html={JSON.stringify(breadcrumbSchema)} />
+  </Fragment>
   <HomeNavbar membershipLive={membershipLive} alwaysVisible />
 
   <main class="pt-20">
@@ -45,25 +69,24 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
           <div class="flex flex-col gap-6">
             <p class="ts-body-large text-ink-secondary">
               We, entrepreneurs, founders, and CEOs, as witnesses of the genocide in Gaza and the
-              77-year long colonization and occupation of Palestine, are signing this open letter
-              in order to pledge our support for the Palestinian struggle for justice, equality
-              and liberation and to boycott Israeli businesses and all businesses who are
-              complicit in perpetuating the Israeli colonial system of oppression and apartheid in
-              Palestine.
+              77-year long colonization and occupation of Palestine, are signing this open letter in
+              order to pledge our support for the Palestinian struggle for justice, equality and
+              liberation and to boycott Israeli businesses and all businesses who are complicit in
+              perpetuating the Israeli colonial system of oppression and apartheid in Palestine.
             </p>
 
             <p class="ts-body-large text-ink-secondary">
               The private sector, and especially the tech and startup industry, has historically
               played a very important role in legitimizing the state of Israel and deepening the
-              ongoing dispossession of Palestinians. Now is the time for private businesses to
-              take a strong stance against the current genocide in Gaza, and against the
-              colonization of Palestine.
+              ongoing dispossession of Palestinians. Now is the time for private businesses to take
+              a strong stance against the current genocide in Gaza, and against the colonization of
+              Palestine.
             </p>
 
             <p class="ts-body-large text-ink-secondary">
               We assert that all companies, no matter where they are based, can make an impact by
-              adopting this position across their activities: hiring, supply chain, trade
-              relations, raising capital, and more.
+              adopting this position across their activities: hiring, supply chain, trade relations,
+              raising capital, and more.
             </p>
 
             <p class="ts-body-large text-ink-secondary">
@@ -96,10 +119,10 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
             </ul>
 
             <p class="ts-body-large text-ink-secondary">
-              In making this pledge, we reject any kind of discrimination on the basis of
-              ethnicity, race, or religion, including antisemitism and islamophobia. We stand
-              against Zionism as an ideology and we promote values such as democracy, equality,
-              self-determination and justice.
+              In making this pledge, we reject any kind of discrimination on the basis of ethnicity,
+              race, or religion, including antisemitism and islamophobia. We stand against Zionism
+              as an ideology and we promote values such as democracy, equality, self-determination
+              and justice.
             </p>
 
             <p class="ts-body-large text-ink-secondary">
@@ -149,7 +172,7 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
         <div class="pledge-animate">
           <p class="ts-overline mb-6 text-ink-secondary">Full list</p>
           <h2 class="ts-heading mb-10 text-ink">Signatories</h2>
-          <SignatoriesNew client:only="react" />
+          <SignatoriesNew client:load initialSignatories={signatories} />
         </div>
       </div>
     </section>
diff --git a/src/pages/events-new.astro b/src/pages/events-new.astro
index 007270c..ce959d9 100644
--- a/src/pages/events-new.astro
+++ b/src/pages/events-new.astro
@@ -34,6 +34,7 @@ const eventSchema = nextEvent && {
   name: nextEvent.title,
   startDate: nextEvent.date,
   eventStatus: "https://schema.org/EventScheduled",
+  image: [nextEvent.image || "https://techforpalestine.org/t4p-social-logo.png"],
   location: nextEvent.location
     ? { "@type": "Place", name: nextEvent.location }
     : {
@@ -43,8 +44,7 @@ const eventSchema = nextEvent && {
   description: nextEvent.description,
   organizer: {
     "@type": "NonprofitOrganization",
-    name: "Tech for Palestine",
-    url: "https://techforpalestine.org",
+    "@id": "https://techforpalestine.org/#organization",
   },
 };
 ---
@@ -69,6 +69,13 @@ const eventSchema = nextEvent && {
             Tech for Palestine events bring together builders, organizers, and allies to
             collaborate, share ideas, and take action.
           </p>
+          <p class="ts-body mt-4 max-w-[65ch] text-ink-secondary">
+            Expect a mix of formats: virtual webinars and workshops open to the whole community,
+            in-person gatherings in cities with an active T4P presence, and community calls where
+            Incubator projects share progress and recruit volunteers. Most events are free and open
+            to anyone supporting Palestinian liberation through tech — recordings are posted
+            afterward for sessions that can't be attended live.
+          </p>
         </div>
         <div class="mt-10 h-px w-full bg-ink-divider min-[810px]:mt-14"></div>
       </div>
diff --git a/src/pages/faq-new.astro b/src/pages/faq-new.astro
index 4a058a2..a95f9ac 100644
--- a/src/pages/faq-new.astro
+++ b/src/pages/faq-new.astro
@@ -34,6 +34,24 @@ const fallbackFaqs: FAQItem[] = [
     answer:
       "The T4P Incubator helps advocates build, grow, and scale technical projects that support Palestinian freedom, providing mentorship, community, and resources to project leaders.",
   },
+  {
+    id: "fallback-donate",
+    question: "How can I donate to Tech for Palestine?",
+    answer:
+      "You can donate directly on our Donate page. Tech for Palestine is a registered 501(c)(3) nonprofit (EIN 99-3441367), so US donations are generally tax-deductible.",
+  },
+  {
+    id: "fallback-membership",
+    question: "How much are Tech for Palestine membership dues?",
+    answer:
+      "We suggest monthly dues equal to one hour's salary, though you can contribute any amount. Fee waivers are available — see the Membership page for eligibility.",
+  },
+  {
+    id: "fallback-mentor",
+    question: "How do I become a mentor?",
+    answer:
+      "Submit a Mentor Application. If your profile fits, you'll be invited to interview with the Tech for Palestine team, then matched with an Incubator project that needs your expertise.",
+  },
 ];
 
 const notionFaqs: FAQItem[] = await fetchNotionFAQ(false, Astro.locals).catch(() => []);
diff --git a/src/pages/get-involved-new.astro b/src/pages/get-involved-new.astro
index 43b1023..4366743 100644
--- a/src/pages/get-involved-new.astro
+++ b/src/pages/get-involved-new.astro
@@ -6,6 +6,18 @@ import Button from "../components/ui/Button.astro";
 import SignUpForm from "../structures/SignUpForm.astro";
 
 const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
+
+const webPageSchema = {
+  "@context": "https://schema.org",
+  "@type": "WebPage",
+  name: "Get Involved | Tech for Palestine",
+  description:
+    "Join our mission-driven community building tools and projects for Palestinian liberation. Volunteer, mentor, build, and more.",
+  isPartOf: {
+    "@type": "NonprofitOrganization",
+    "@id": "https://techforpalestine.org/#organization",
+  },
+};
 ---
 
 <HomeLayout
@@ -13,6 +25,9 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
   description="Join our mission-driven community building tools and projects for Palestinian liberation. Volunteer, mentor, build, and more."
   noindex={true}
 >
+  <Fragment slot="head">
+    <script type="application/ld+json" set:html={JSON.stringify(webPageSchema)} />
+  </Fragment>
   <HomeNavbar membershipLive={membershipLive} alwaysVisible />
 
   <main class="pt-20">
diff --git a/src/pages/help/hire-new.astro b/src/pages/help/hire-new.astro
index 5d1eb55..4bfd898 100644
--- a/src/pages/help/hire-new.astro
+++ b/src/pages/help/hire-new.astro
@@ -151,6 +151,25 @@ const hireItemListSchema = {
       url: res.url,
     })),
 };
+
+const breadcrumbSchema = {
+  "@context": "https://schema.org",
+  "@type": "BreadcrumbList",
+  itemListElement: [
+    {
+      "@type": "ListItem",
+      position: 1,
+      name: "Tech for Palestine",
+      item: "https://techforpalestine.org/",
+    },
+    {
+      "@type": "ListItem",
+      position: 2,
+      name: "Jobs for Palestinians",
+      item: "https://techforpalestine.org/help/hire-new",
+    },
+  ],
+};
 ---
 
 <HomeLayout
@@ -160,6 +179,7 @@ const hireItemListSchema = {
 >
   <Fragment slot="head">
     <script type="application/ld+json" set:html={JSON.stringify(hireItemListSchema)} />
+    <script type="application/ld+json" set:html={JSON.stringify(breadcrumbSchema)} />
   </Fragment>
   <HomeNavbar membershipLive={membershipLive} alwaysVisible />
 
diff --git a/src/pages/home-new.astro b/src/pages/home-new.astro
index ce9ef8b..6a54e22 100644
--- a/src/pages/home-new.astro
+++ b/src/pages/home-new.astro
@@ -31,6 +31,17 @@ try {
     openRoles = await res.json();
   }
 } catch {}
+
+const openRolesSchema = openRoles.length > 0 && {
+  "@context": "https://schema.org",
+  "@type": "ItemList",
+  itemListElement: openRoles.map((role, i) => ({
+    "@type": "ListItem",
+    position: i + 1,
+    name: role.title,
+    description: role.description || undefined,
+  })),
+};
 ---
 
 <HomeLayout
@@ -38,6 +49,11 @@ try {
   description="A coalition of thousands of founders, engineers, product marketers, investors and other professionals working in support of Palestinian liberation."
   noindex={true}
 >
+  {
+    openRolesSchema && (
+      <script type="application/ld+json" set:html={JSON.stringify(openRolesSchema)} slot="head" />
+    )
+  }
   <link
     rel="preload"
     as="image"
diff --git a/src/pages/ideas-new.astro b/src/pages/ideas-new.astro
index 4ec4b3d..079f9bd 100644
--- a/src/pages/ideas-new.astro
+++ b/src/pages/ideas-new.astro
@@ -28,6 +28,18 @@ const mapIdea = (idea: any) => {
 const newIdeas = rawIdeas.filter((i) => i.category === "new").map(mapIdea);
 const existingIdeas = rawIdeas.filter((i) => i.category === "existing").map(mapIdea);
 const startedIdeas = rawIdeas.filter((i) => i.category === "started").map(mapIdea);
+
+const allIdeas = [...newIdeas, ...existingIdeas, ...startedIdeas];
+const ideasListSchema = allIdeas.length > 0 && {
+  "@context": "https://schema.org",
+  "@type": "ItemList",
+  itemListElement: allIdeas.slice(0, 50).map((idea, index) => ({
+    "@type": "ListItem",
+    position: index + 1,
+    name: idea.data.title,
+    description: idea.excerpt || undefined,
+  })),
+};
 ---
 
 <HomeLayout
@@ -35,6 +47,13 @@ const startedIdeas = rawIdeas.filter((i) => i.category === "started").map(mapIde
   description="Browse and lead Palestinian advocacy project ideas from the Tech for Palestine Incubator — new, existing, and already-started initiatives."
   noindex={true}
 >
+  <Fragment slot="head">
+    {
+      ideasListSchema && (
+        <script type="application/ld+json" set:html={JSON.stringify(ideasListSchema)} />
+      )
+    }
+  </Fragment>
   <HomeNavbar membershipLive={membershipLive} alwaysVisible />
 
   <main class="pt-20">
diff --git a/src/pages/incubator-new.astro b/src/pages/incubator-new.astro
index 1f3cd80..b4ebd35 100644
--- a/src/pages/incubator-new.astro
+++ b/src/pages/incubator-new.astro
@@ -167,7 +167,7 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
       <div class="mx-auto max-w-[1400px]">
         <div class="incubator-animate">
           <p class="ts-overline mb-4 text-ink-secondary">Who it's for</p>
-          <h2 class="ts-heading mb-6 text-ink">Who the incubator is for</h2>
+          <h2 class="ts-heading mb-6 text-ink">Who is the T4P Incubator for?</h2>
           <p class="ts-body-large max-w-[75ch] text-ink-secondary">
             Any early-stage project that directly or indirectly advocates for Palestine, where we
             believe you can have impact and scale. Our projects often work on <span
@@ -300,7 +300,7 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
       <div class="mx-auto max-w-[1400px]">
         <div class="incubator-animate">
           <p class="ts-overline mb-4 text-ink-secondary">The process</p>
-          <h2 class="ts-heading mb-6 text-ink">How to apply</h2>
+          <h2 class="ts-heading mb-6 text-ink">How do I apply to the T4P Incubator?</h2>
           <ol class="max-w-[75ch] list-none space-y-4">
             <li class="ts-body-large flex items-baseline gap-4 text-ink-secondary">
               <span class="ts-label shrink-0 text-brand">1</span>
diff --git a/src/pages/london-gathering-new.astro b/src/pages/london-gathering-new.astro
index 88afe6e..546fee2 100644
--- a/src/pages/london-gathering-new.astro
+++ b/src/pages/london-gathering-new.astro
@@ -59,6 +59,7 @@ const eventSchema = {
   endDate: "2025-11-08T16:00:00Z",
   eventStatus: "https://schema.org/EventCompleted",
   eventAttendanceMode: "https://schema.org/OfflineEventAttendanceMode",
+  image: ["https://techforpalestine.org/t4p-social-logo.png"],
   location: {
     "@type": "Place",
     name: "Palestine House",
@@ -72,8 +73,7 @@ const eventSchema = {
   },
   organizer: {
     "@type": "NonprofitOrganization",
-    name: "Tech for Palestine",
-    url: "https://techforpalestine.org",
+    "@id": "https://techforpalestine.org/#organization",
   },
   description:
     "A full day event for T4P community members with workshops and networking opportunities.",
diff --git a/src/pages/media-new.astro b/src/pages/media-new.astro
index 3940cce..bd33878 100644
--- a/src/pages/media-new.astro
+++ b/src/pages/media-new.astro
@@ -33,6 +33,29 @@ const logos = [
   },
 ];
 
+const MONTHS: Record<string, string> = {
+  Jan: "01",
+  Feb: "02",
+  Mar: "03",
+  Apr: "04",
+  May: "05",
+  Jun: "06",
+  Jul: "07",
+  Aug: "08",
+  Sep: "09",
+  Oct: "10",
+  Nov: "11",
+  Dec: "12",
+};
+
+// Converts a display date like "Jan 2024" or "2024" into an ISO 8601 date
+// (year-month or year precision — we only ever know month/year for these).
+const toIsoDate = (displayDate: string): string => {
+  const [month, year] = displayDate.split(" ");
+  if (year && MONTHS[month]) return `${year}-${MONTHS[month]}`;
+  return displayDate;
+};
+
 const leadArticle = {
   publication: "Stanford Social Innovation Review",
   date: "2024",
@@ -149,6 +172,7 @@ const pressSchema = {
     "@type": "NewsArticle",
     headline: a.headline,
     url: a.url,
+    datePublished: toIsoDate(a.date),
     publisher: {
       "@type": "Organization",
       name: a.publication,
@@ -410,7 +434,7 @@ const pressSchema = {
                   >
                   {leadArticle.publication}
                   <span class="mx-1.5" aria-hidden="true">·</span>
-                  {leadArticle.date}
+                  <time datetime={toIsoDate(leadArticle.date)}>{leadArticle.date}</time>
                 </p>
                 <h3 class="ts-heading mb-4 max-w-[40ch] leading-snug text-ink">
                   {leadArticle.headline}
@@ -456,7 +480,7 @@ const pressSchema = {
                     <span class="mx-1.5" aria-hidden="true">
                       ·
                     </span>
-                    {article.date}
+                    <time datetime={toIsoDate(article.date)}>{article.date}</time>
                   </p>
                   <h3 class="ts-subheading leading-snug text-ink">{article.headline}</h3>
                   {article.description && (
diff --git a/src/pages/membership-new.astro b/src/pages/membership-new.astro
index bde7bf2..ffdd2eb 100644
--- a/src/pages/membership-new.astro
+++ b/src/pages/membership-new.astro
@@ -115,9 +115,7 @@ const teams = [
       <div class="mx-auto max-w-[1400px]">
         <div class="membership-animate max-w-[75ch]">
           <p class="ts-overline mb-6 text-ink-secondary">Why join</p>
-          <h2 class="ts-heading mb-8 text-ink">
-            Becoming a member is the best way to support Tech for Palestine
-          </h2>
+          <h2 class="ts-heading mb-8 text-ink">Why should I become a Tech for Palestine member?</h2>
           <p class="ts-body-large mb-5 text-ink-secondary">
             Members support T4P's work directly through dues and by joining teams to scale the
             movement, advocate for non-complicit tech and collaborate for Palestinian liberation.
@@ -182,8 +180,8 @@ const teams = [
       <div class="mx-auto max-w-[1400px]">
         <div class="membership-animate">
           <p class="ts-overline mb-3 text-ink-secondary">Membership dues</p>
-          <h2 class="ts-heading mb-3 text-ink">Join today</h2>
-          <MembershipDues client:only="react" />
+          <h2 class="ts-heading mb-3 text-ink">How much are membership dues?</h2>
+          <MembershipDues client:load />
         </div>
       </div>
     </section>
diff --git a/src/pages/mentorship-new.astro b/src/pages/mentorship-new.astro
index 252185e..9e274c9 100644
--- a/src/pages/mentorship-new.astro
+++ b/src/pages/mentorship-new.astro
@@ -74,7 +74,7 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
       <div class="mx-auto max-w-[1400px]">
         <div class="mentorship-animate max-w-[75ch]">
           <p class="ts-overline mb-6 text-ink-secondary">Who we're looking for</p>
-          <h2 class="ts-heading mb-8 text-ink">Ideal profile</h2>
+          <h2 class="ts-heading mb-8 text-ink">Who makes an ideal T4P mentor?</h2>
           <ul class="space-y-5">
             <li class="ts-body-large flex items-baseline gap-3 text-ink-secondary">
               <span class="mt-2 block h-1.5 w-1.5 shrink-0 rounded-full bg-brand" aria-hidden="true"
diff --git a/src/pages/team-new.astro b/src/pages/team-new.astro
index d7c1f73..7072617 100644
--- a/src/pages/team-new.astro
+++ b/src/pages/team-new.astro
@@ -76,7 +76,7 @@ const peopleSchema = [...board, ...staff].map((member) => ({
   jobTitle: member.role,
   worksFor: {
     "@type": "NonprofitOrganization",
-    name: "Tech for Palestine",
+    "@id": "https://techforpalestine.org/#organization",
   },
 }));
 ---
diff --git a/src/pages/tools-new.astro b/src/pages/tools-new.astro
index 454cf26..35b80cc 100644
--- a/src/pages/tools-new.astro
+++ b/src/pages/tools-new.astro
@@ -36,7 +36,7 @@ const featured = [
 const tools = [
   {
     name: "UpScrolled",
-    desc: "Simply, social without limits.",
+    desc: "Simply, social without limits — featured by Al Jazeera as a rising app after TikTok's US takeover.",
     link: "https://upscrolled.com/en/",
     logo: "/upscrolled-icon.svg",
   },
diff --git a/src/pages/volunteer-new.astro b/src/pages/volunteer-new.astro
index e1dae17..0091b89 100644
--- a/src/pages/volunteer-new.astro
+++ b/src/pages/volunteer-new.astro
@@ -151,7 +151,7 @@ const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
       <div class="mx-auto max-w-[1400px]">
         <div class="volunteer-animate max-w-[75ch]">
           <p class="ts-overline mb-6 text-ink-secondary">Getting started</p>
-          <h2 class="ts-heading mb-8 text-ink">How to Join?</h2>
+          <h2 class="ts-heading mb-8 text-ink">How do I volunteer with Tech for Palestine?</h2>
           <p class="ts-body-large text-ink-secondary">
             Complete our{" "}
             <a
diff --git a/src/store/notionClient.ts b/src/store/notionClient.ts
index e5d4f75..4311243 100644
--- a/src/store/notionClient.ts
+++ b/src/store/notionClient.ts
@@ -292,3 +292,44 @@ export const fetchNotionAgenda = async (locals?: any) => {
     speakers,
   };
 };
+
+export const fetchE4PSignatories = async (locals?: any) => {
+  const secret = getEnv("NOTION_SECRET", locals);
+  const databaseId = getEnv("NOTION_SIGNATORIES_DB_ID", locals);
+
+  if (!secret || !databaseId) {
+    throw new Error(
+      "Missing Notion credentials: NOTION_SECRET and NOTION_SIGNATORIES_DB_ID are required"
+    );
+  }
+
+  const notionAxios = createNotionAxios(secret);
+  const response = await notionAxios.post(`databases/${databaseId}/query`, {
+    filter: {
+      property: "Approved",
+      checkbox: {
+        equals: true,
+      },
+    },
+    sorts: [
+      {
+        property: "Signed At",
+        direction: "ascending",
+      },
+    ],
+  });
+
+  return response.data.results.map((page: any) => {
+    const props = page.properties;
+
+    return {
+      id: page.id,
+      name: titleText(props["Name"]),
+      company: richText(props["Company"]),
+      position: richText(props["Position"]),
+      linkedinUrl: props["LinkedIn URL"]?.url || "",
+      signedAt: props["Signed At"]?.date?.start || "",
+      approved: props["Approved"]?.checkbox || false,
+    };
+  });
+};

From c7fd22d85b9f02ae48198080ede366df1221cb8b Mon Sep 17 00:00:00 2001
From: mohanadft <mohanadfteha@gmail.com>
Date: Tue, 14 Jul 2026 12:53:47 +0300
Subject: [PATCH 3/4] =?UTF-8?q?feat(seo):=20Phase=203=20GEO=20surface=20?=
 =?UTF-8?q?=E2=80=94=20llms.txt,=20AI-crawler=20allowlist,=20canonical=20n?=
 =?UTF-8?q?ormalization?=
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

Addresses the remaining GEO/technical findings from the -new pages
SEO/GEO/AEO audit that don't depend on a live preview deploy:

- Add public/llms.txt: org summary, mission, EIN, and 16 key live
  pages with one-line descriptions. Points only at the live canonical
  URLs (e.g. /about, /donate) — deliberately excludes the noindexed
  -new draft variants per the audit's own guidance
- Add explicit Allow rules in robots.txt for GPTBot, ChatGPT-User,
  OAI-SearchBot, ClaudeBot, Claude-User, PerplexityBot, and
  Google-Extended. Functionally redundant with the existing wildcard
  allow, but makes AI-crawler access an explicit, intentional signal
  rather than an implicit side effect
- Normalize the trailing slash in HomeLayout's canonical URL
  construction so /page and /page/ always emit the same
  self-referential canonical, matching the trailing-slash-free
  convention already used by all internal links sitewide. Scoped to
  canonical-tag construction rather than astro.config.mjs's
  trailingSlash setting, to avoid changing routing/redirect behavior
  for the ~60 existing live pages

Not done in this pass: firming up the Performance/Images audit scores
requires a live preview deploy to crawl (Core Web Vitals field data
and image analysis can't be produced from source alone) — flagging
for a follow-up once a preview URL exists.
---
 public/llms.txt              | 32 ++++++++++++++++++++++++++++++++
 public/robots.txt            | 24 ++++++++++++++++++++++++
 src/layouts/HomeLayout.astro | 10 +++++++++-
 3 files changed, 65 insertions(+), 1 deletion(-)
 create mode 100644 public/llms.txt

diff --git a/public/llms.txt b/public/llms.txt
new file mode 100644
index 0000000..7ca0381
--- /dev/null
+++ b/public/llms.txt
@@ -0,0 +1,32 @@
+# Tech for Palestine
+
+> Tech for Palestine is a 501(c)(3) nonprofit (EIN 99-3441367) that incubates and scales tech and advocacy projects for Palestinian liberation. It is a coalition of thousands of founders, engineers, product marketers, investors, and other professionals in the tech industry supporting Palestinian liberation.
+
+Tech for Palestine's mission is to harness technology and human innovation for a free and truly sovereign Palestine. It operates primarily as an incubator: it provides mentorship, tech volunteers, marketing support, and community connections to help early-stage Palestinian-advocacy projects start, grow, and scale. Tech for Palestine is not itself a single product — it is the organization behind an independent portfolio of tools (news coverage, boycott and accountability tools, protest-finding tools, datasets, and more) built and run by the movement.
+
+## Key pages
+
+- [About](https://techforpalestine.org/about): Mission, founder, and organizational background.
+- [Donate](https://techforpalestine.org/donate): Support Tech for Palestine's work; donations are generally tax-deductible in the US.
+- [Incubator](https://techforpalestine.org/incubator): How the T4P Incubator supports early-stage advocacy projects with mentorship, volunteers, and funding.
+- [Projects](https://techforpalestine.org/projects): Directory of active Incubator projects.
+- [Ideas](https://techforpalestine.org/ideas): Project ideas available for advocates to pick up and lead.
+- [Membership](https://techforpalestine.org/membership): Paid membership program — suggested dues, fee waivers, and benefits.
+- [Volunteer](https://techforpalestine.org/volunteer): How to volunteer skills and time to Incubator projects.
+- [Mentorship](https://techforpalestine.org/mentorship): How to become a mentor for Incubator projects.
+- [Get Involved](https://techforpalestine.org/get-involved): Overview of every way to contribute — volunteering, mentoring, membership, and building.
+- [Events](https://techforpalestine.org/events): Community webinars, workshops, and in-person gatherings.
+- [FAQ](https://techforpalestine.org/faq): Answers to common questions about T4P's mission and programs.
+- [Team](https://techforpalestine.org/team): Board and staff leadership.
+- [Media](https://techforpalestine.org/media): Press coverage, interviews, and brand/press-kit assets.
+- [Tools](https://techforpalestine.org/tools): Directory of Palestinian-advocacy tools built by the movement.
+- [Entrepreneurs for Palestine](https://techforpalestine.org/e4p): A global community of founders and CEOs pledging to steer hiring, sourcing, and fundraising in support of Palestinian liberation.
+- [Legal & Financial Notice](https://techforpalestine.org/legal): 501(c)(3) status, EIN, and financial transparency.
+
+## Organization facts
+
+- Legal name: Tech for Palestine
+- Entity type: 501(c)(3) nonprofit
+- EIN: 99-3441367
+- Registered address: 548 Market St #266950, San Francisco, CA 94104-5401, US
+- Website: https://techforpalestine.org
diff --git a/public/robots.txt b/public/robots.txt
index e6cbad9..984128d 100644
--- a/public/robots.txt
+++ b/public/robots.txt
@@ -1,4 +1,28 @@
 User-agent: *
 Allow: /
 
+# Explicit allow rules for major AI crawlers/answer engines (redundant with
+# the wildcard above, but keeps intent explicit if narrower rules are ever
+# added for other bots).
+User-agent: GPTBot
+Allow: /
+
+User-agent: ChatGPT-User
+Allow: /
+
+User-agent: OAI-SearchBot
+Allow: /
+
+User-agent: ClaudeBot
+Allow: /
+
+User-agent: Claude-User
+Allow: /
+
+User-agent: PerplexityBot
+Allow: /
+
+User-agent: Google-Extended
+Allow: /
+
 Sitemap: https://techforpalestine.org/sitemap-index.xml
diff --git a/src/layouts/HomeLayout.astro b/src/layouts/HomeLayout.astro
index e2507b7..bfff53c 100644
--- a/src/layouts/HomeLayout.astro
+++ b/src/layouts/HomeLayout.astro
@@ -25,9 +25,17 @@ const {
 
 const membershipLive = getEnv("MEMBERSHIP_LIVE", Astro.locals) === "true";
 
+// Site-wide internal links never use a trailing slash, so the canonical tag
+// shouldn't either — otherwise /page and /page/ resolve to the same content
+// with two different self-referential canonicals.
+const normalizedPathname =
+  Astro.url.pathname.length > 1 && Astro.url.pathname.endsWith("/")
+    ? Astro.url.pathname.slice(0, -1)
+    : Astro.url.pathname;
+
 const canonicalUrl =
   canonicalUrlOverride ||
-  new URL(Astro.url.pathname, Astro.site || "https://techforpalestine.org").toString();
+  new URL(normalizedPathname, Astro.site || "https://techforpalestine.org").toString();
 
 const organizationSchema = {
   "@context": "https://schema.org",

From d28bb5ada4e0b9897585b8bf2dac78b1e459269e Mon Sep 17 00:00:00 2001
From: mohanadft <mohanadfteha@gmail.com>
Date: Tue, 14 Jul 2026 13:00:27 +0300
Subject: [PATCH 4/4] perf(seo): fix issues found via live crawl of
 techforpalestine.org/home-new
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

Measured the live production page directly (curl timing + response
inspection) to replace guesswork with real data for the Performance/
Images audit score:

- open-roles fetch in home-new.astro has averaged ~0.7-0.8s round-trip
  in production and was unbounded — a hanging upstream would stall
  SSR indefinitely. Add a 3s AbortSignal.timeout so it degrades to the
  existing empty-array fallback instead of hanging the whole page.
- Two below-the-fold footer images (brand logo, UpScrolled social
  icon) were missing loading="lazy" in FooterSection.astro, which is
  shared by every -new page.

Also confirmed via live crawl but NOT fixed here (out of scope / too
risky for this pass): every HomeLayout-based page — not just
home-new — loads two "conversions.*.css" chunks (~81KB combined,
render-blocking) that belong to the unrelated admin conversions
dashboard. This is a sitewide Vite CSS-chunk-splitting artifact, not
a home-new-specific bug, and needs its own investigation into the
build's chunking behavior rather than a blind fix that could affect
styling across all ~60 live pages.
---
 src/components/home/FooterSection.astro | 2 ++
 src/pages/home-new.astro                | 7 ++++++-
 2 files changed, 8 insertions(+), 1 deletion(-)

diff --git a/src/components/home/FooterSection.astro b/src/components/home/FooterSection.astro
index da1fe49..7d6df79 100644
--- a/src/components/home/FooterSection.astro
+++ b/src/components/home/FooterSection.astro
@@ -81,6 +81,7 @@ const socials: { name: string; url: string; icon: string }[] = [
             alt="Tech for Palestine"
             width="352"
             height="112"
+            loading="lazy"
             class="h-14 w-auto"
           />
         </a>
@@ -106,6 +107,7 @@ const socials: { name: string; url: string; icon: string }[] = [
                     <img
                       src={s.icon}
                       alt={s.name}
+                      loading="lazy"
                       class="h-5 w-5 opacity-40 transition-opacity duration-200 hover:opacity-100"
                     />
                   ) : (
diff --git a/src/pages/home-new.astro b/src/pages/home-new.astro
index 6a54e22..24771f8 100644
--- a/src/pages/home-new.astro
+++ b/src/pages/home-new.astro
@@ -26,7 +26,12 @@ let openRoles: Array<{
 }> = [];
 
 try {
-  const res = await fetch("https://hub.techforpalestine.org/api/public/open-roles");
+  // This blocks SSR on every request (open-roles has averaged ~0.7-0.8s
+  // round-trip in production) — bound it so a slow/hanging upstream can't
+  // stall the page indefinitely.
+  const res = await fetch("https://hub.techforpalestine.org/api/public/open-roles", {
+    signal: AbortSignal.timeout(3000),
+  });
   if (res.ok) {
     openRoles = await res.json();
   }