If Keith chooses to keep me on retainer on a monthly basis, we're going to have to find a workable approach to analytics and what metrics we choose to measure our online performance on.
We will want to be familiar, with launching consistent campaigns that combine:
- RebelChefMN.com Content
- Facebook Advertising Content
- Twitter Advertising Content
- Traditional Advertising Content
All of these will need be working the same content strategy when we first embark on this. We also need to identify and learn how our users interact with valuable metrics. For example, let's say the average time spent browsing the site is 1.5-minutes. Alone, that actually an impressive metric. However, if we have 70% of our users spending 1.5-minutes browsing our site and then they don't CONVERT, it means basically nothing.
My professional opinion is to define our metrics, define what we consider a conversion and run ad campaigns that focus on attracting, engaging and retaining customers.
If Keith chooses to keep me on retainer on a monthly basis, we're going to have to find a workable approach to analytics and what metrics we choose to measure our online performance on.
We will want to be familiar, with launching consistent campaigns that combine:
All of these will need be working the same content strategy when we first embark on this. We also need to identify and learn how our users interact with valuable metrics. For example, let's say the average time spent browsing the site is 1.5-minutes. Alone, that actually an impressive metric. However, if we have 70% of our users spending 1.5-minutes browsing our site and then they don't CONVERT, it means basically nothing.
My professional opinion is to define our metrics, define what we consider a conversion and run ad campaigns that focus on attracting, engaging and retaining customers.