From 5e8fbb204c383e403e56d5ccbf9099ad8c07acc7 Mon Sep 17 00:00:00 2001
From: Zoro <zoro@strawhats.dev>
Date: Thu, 11 Jun 2026 15:22:22 -0600
Subject: [PATCH 1/3] Add utm_content to the plugins-page upgrade link

The 'Upgrade to Pro' / 'Renew' link on the WP Plugins page routes through
utm_campaign=plugin-row with no utm_content, so GA can't separate new-upgrade
intent from renewal intent on a link that converts at 3.6%. Tag it 'upgrade'
or 'renew' to match the existing form-templates convention; applies to both
the Sales-API CTA and the default upgrade link.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
---
 classes/controllers/FrmAppController.php | 11 +++++++----
 1 file changed, 7 insertions(+), 4 deletions(-)

diff --git a/classes/controllers/FrmAppController.php b/classes/controllers/FrmAppController.php
index fac66973b4..820a40bfff 100644
--- a/classes/controllers/FrmAppController.php
+++ b/classes/controllers/FrmAppController.php
@@ -374,7 +374,9 @@ public static function settings_link( $links ) {
 		$settings = array();
 
 		if ( ! FrmAppHelper::pro_is_installed() ) {
-			if ( FrmAddonsController::is_license_expired() ) {
+			$is_expired = FrmAddonsController::is_license_expired();
+
+			if ( $is_expired ) {
 				$label = __( 'Renew', 'formidable' );
 			} else {
 				$label = FrmSalesApi::get_best_sale_value( 'plugin_page_cta_text' );
@@ -384,12 +386,13 @@ public static function settings_link( $links ) {
 				}
 			}
 
-			$upgrade_link = FrmSalesApi::get_best_sale_value( 'plugin_page_cta_link' );
+			$upgrade_content = $is_expired ? 'renew' : 'upgrade';
+			$upgrade_link    = FrmSalesApi::get_best_sale_value( 'plugin_page_cta_link' );
 
 			if ( $upgrade_link ) {
-				$upgrade_link = FrmAppHelper::maybe_add_missing_utm( $upgrade_link, array( 'medium' => 'plugin-row' ) );
+				$upgrade_link = FrmAppHelper::maybe_add_missing_utm( $upgrade_link, array( 'medium' => 'plugin-row', 'content' => $upgrade_content ) );
 			} else {
-				$upgrade_link = FrmAppHelper::admin_upgrade_link( 'plugin-row' );
+				$upgrade_link = FrmAppHelper::admin_upgrade_link( array( 'campaign' => 'plugin-row', 'content' => $upgrade_content ) );
 			}
 
 			$settings[] = '<a href="' . esc_url( $upgrade_link ) . '" target="_blank" rel="noopener"><b style="color:#1da867;font-weight:700;">' . esc_html( $label ) . '</b></a>';

From 63a96ecd9fc08f3283d7cbfbe7d3e0620e4b4887 Mon Sep 17 00:00:00 2001
From: Mike Letellier <mike@crabcyb.org>
Date: Fri, 12 Jun 2026 10:35:57 -0300
Subject: [PATCH 2/3] Run fixers and remove duplicate code

---
 classes/controllers/FrmAppController.php | 9 +++++++--
 1 file changed, 7 insertions(+), 2 deletions(-)

diff --git a/classes/controllers/FrmAppController.php b/classes/controllers/FrmAppController.php
index 820a40bfff..a95ba92418 100644
--- a/classes/controllers/FrmAppController.php
+++ b/classes/controllers/FrmAppController.php
@@ -389,10 +389,15 @@ public static function settings_link( $links ) {
 			$upgrade_content = $is_expired ? 'renew' : 'upgrade';
 			$upgrade_link    = FrmSalesApi::get_best_sale_value( 'plugin_page_cta_link' );
 
+			$utm = array(
+				'medium'  => 'plugin-row',
+				'content' => $upgrade_content,
+			);
+
 			if ( $upgrade_link ) {
-				$upgrade_link = FrmAppHelper::maybe_add_missing_utm( $upgrade_link, array( 'medium' => 'plugin-row', 'content' => $upgrade_content ) );
+				$upgrade_link = FrmAppHelper::maybe_add_missing_utm( $upgrade_link, $utm );
 			} else {
-				$upgrade_link = FrmAppHelper::admin_upgrade_link( array( 'campaign' => 'plugin-row', 'content' => $upgrade_content ) );
+				$upgrade_link = FrmAppHelper::admin_upgrade_link( $utm );
 			}
 
 			$settings[] = '<a href="' . esc_url( $upgrade_link ) . '" target="_blank" rel="noopener"><b style="color:#1da867;font-weight:700;">' . esc_html( $label ) . '</b></a>';

From ed21c37d72a7812f5bb0a7e4d18f69379e97465e Mon Sep 17 00:00:00 2001
From: Mike Letellier <mike@crabcyb.org>
Date: Tue, 16 Jun 2026 10:23:33 -0300
Subject: [PATCH 3/3] Use campaign

---
 classes/controllers/FrmAppController.php | 4 ++--
 1 file changed, 2 insertions(+), 2 deletions(-)

diff --git a/classes/controllers/FrmAppController.php b/classes/controllers/FrmAppController.php
index a95ba92418..aa4fbe7515 100644
--- a/classes/controllers/FrmAppController.php
+++ b/classes/controllers/FrmAppController.php
@@ -390,8 +390,8 @@ public static function settings_link( $links ) {
 			$upgrade_link    = FrmSalesApi::get_best_sale_value( 'plugin_page_cta_link' );
 
 			$utm = array(
-				'medium'  => 'plugin-row',
-				'content' => $upgrade_content,
+				'campaign' => 'plugin-row',
+				'content'  => $upgrade_content,
 			);
 
 			if ( $upgrade_link ) {