diff --git a/layouts/partials/head.html b/layouts/partials/head.html
index 97f8029..47404e8 100644
--- a/layouts/partials/head.html
+++ b/layouts/partials/head.html
@@ -3,6 +3,7 @@
 <title>{{ if .IsHome }}PyCon Ireland 2026 — Python Conference · Dublin, 17 October{{ else }}{{ .Title }} | {{ .Site.Title }}{{ end }}</title>
 <meta name="description" content="{{ with .Description }}{{ . }}{{ else }}{{ .Site.Params.description }}{{ end }}">
 <meta name="robots" content="index, follow">
+<meta name="google-site-verification" content="QPz8yzH2pOdYQFiK3Ndfd2VqhtQDzvkDs1YSZHntgao">
 <meta name="theme-color" content="#306998">
 <link rel="canonical" href="{{ .Permalink }}">