diff --git a/src/opendisplay/models/advertisement.py b/src/opendisplay/models/advertisement.py
index 3d5e86f..de5c8b9 100644
--- a/src/opendisplay/models/advertisement.py
+++ b/src/opendisplay/models/advertisement.py
@@ -241,8 +241,72 @@ def update(
                         timestamp=now,
                     )
                 )
+                if not prev.pressed and not curr.pressed:
+                    events.append(
+                        ButtonChangeEvent(
+                            address=address,
+                            byte_index=curr.byte_index,
+                            event_type="button_down",
+                            button_id=curr.button_id,
+                            pressed=True,
+                            press_count=curr.press_count,
+                            previous_press_count=prev.press_count,
+                            raw=curr.raw,
+                            previous_raw=prev.raw,
+                            timestamp=now,
+                        )
+                    )
+                    events.append(
+                        ButtonChangeEvent(
+                            address=address,
+                            byte_index=curr.byte_index,
+                            event_type="button_up",
+                            button_id=curr.button_id,
+                            pressed=False,
+                            press_count=curr.press_count,
+                            previous_press_count=prev.press_count,
+                            raw=curr.raw,
+                            previous_raw=prev.raw,
+                            timestamp=now,
+                        )
+                    )
                 continue
 
+            missed_short_press = (
+                curr.press_count > prev.press_count
+                and not prev.pressed
+                and not curr.pressed
+            )
+            if missed_short_press:
+                events.append(
+                    ButtonChangeEvent(
+                        address=address,
+                        byte_index=curr.byte_index,
+                        event_type="button_down",
+                        button_id=curr.button_id,
+                        pressed=True,
+                        press_count=curr.press_count,
+                        previous_press_count=prev.press_count,
+                        raw=curr.raw,
+                        previous_raw=prev.raw,
+                        timestamp=now,
+                    )
+                )
+                events.append(
+                    ButtonChangeEvent(
+                        address=address,
+                        byte_index=curr.byte_index,
+                        event_type="button_up",
+                        button_id=curr.button_id,
+                        pressed=False,
+                        press_count=curr.press_count,
+                        previous_press_count=prev.press_count,
+                        raw=curr.raw,
+                        previous_raw=prev.raw,
+                        timestamp=now,
+                    )
+                )
+
             if prev.pressed != curr.pressed:
                 events.append(
                     ButtonChangeEvent(
diff --git a/tests/unit/test_models_advertisement.py b/tests/unit/test_models_advertisement.py
index 3e59292..bcaa2a5 100644
--- a/tests/unit/test_models_advertisement.py
+++ b/tests/unit/test_models_advertisement.py
@@ -225,6 +225,44 @@ def test_advertisement_tracker_emits_button_events(self):
         assert third_events[0].button_id == 2
         assert third_events[0].pressed is False
 
+    def test_advertisement_tracker_emits_synthetic_press_on_missed_short_press(self):
+        """Count can increase while released if press+release fell between adverts."""
+        tracker = AdvertisementTracker()
+        address = "AA:BB:CC:DD:EE:FF"
+
+        first = parse_advertisement(_v1_payload(bytes([0x0A]) + bytes(10), loop_counter=1))  # id=2, count=1, up
+        second = parse_advertisement(_v1_payload(bytes([0x12]) + bytes(10), loop_counter=2))  # id=2, count=2, up
+
+        assert tracker.update(address, first, timestamp=1.0) == []
+
+        events = tracker.update(address, second, timestamp=2.0)
+        assert [e.event_type for e in events] == ["button_down", "button_up", "press_count_changed"]
+        assert events[0].button_id == 2
+        assert events[0].pressed is True
+        assert events[1].pressed is False
+        assert events[2].press_count == 2
+        assert events[2].previous_press_count == 1
+
+    def test_advertisement_tracker_emits_synthetic_press_on_missed_slot_change(self):
+        """Another button in the group may tap between adverts without a held state."""
+        tracker = AdvertisementTracker()
+        address = "AA:BB:CC:DD:EE:FF"
+
+        first = parse_advertisement(_v1_payload(bytes([0x0A]) + bytes(10), loop_counter=1))  # id=2, count=1, up
+        second = parse_advertisement(_v1_payload(bytes([0x09]) + bytes(10), loop_counter=2))  # id=1, count=1, up
+
+        assert tracker.update(address, first, timestamp=1.0) == []
+
+        events = tracker.update(address, second, timestamp=2.0)
+        assert [e.event_type for e in events] == [
+            "button_slot_changed",
+            "button_down",
+            "button_up",
+        ]
+        assert events[0].button_id == 1
+        assert events[1].pressed is True
+        assert events[2].pressed is False
+
 
 class TestTouchEventData:
     """Test TouchEventData parsing from dynamic data bytes."""